Yours truly has been on several times now to natter about various SO50-focussed blog posts I’ve written including fabric buying choices and batch sewing, as well as the first official meet-up back before the world went wonky! I have to say that Maria makes it so easy to chat, even though she’s on the other side of the world to me! Zoom is a marvellous invention…
I added a specific Sew Organised Style page to my blog recently so that should always link you to their latest episode.
Tune in on Thursdays to hear what the community has been up to or chatting about or sewing…
I thought I would share with you the video I made specifically for the recent Sewing Weekender here in the UK for anyone who wasn’t able to, or wasn’t interested in attending. Unlike previous years, when the event takes place over two days in Cambridge, this one was entirely online and so the organisers, Kate and Rachel at The Fold Line and Charlotte @englishgirlathome asked an impressive selection of contributors to make short videos on a variety of topics. I’ve never made a film before so it was a pretty steep learning curve!
The first challenge was going to be filming it, and then it would have to be edited in some way too. I worked out that if I balanced my phone on top of my sewing machine in my workroom it was at the right sort of height with good light. Then I decided I needed a script of sorts to keep me on track and that is what I’ve reproduced here, along with the video itself. I printed it out and stuck the sheets to the window and to the sewing machine like a kind of ramshackle autocue! It turned out the window was too far away though and I looked like I was gazing to the heavens for divine inspiration…how to vloggers do this all the time? Maybe they do just waffle on and nobody minds? hey ho, I knew the things I wanted to say and without some kind of prompt I might forget some of them. Anyway, I managed to film it in bursts although I did have to pause one time to shoo the pigeons off the roof because they were audibly clumping about and I didn’t need that distraction too! I found my laptop has iMovies so I managed to splice the whole thing together using that, the next Jane Campion I am not!! The script below is not word-for-word what I said because I managed to freestyle it a couple of times in an attempt to sound natural but for anyone with hearing difficulties it’s close enough, I’m afraid subtitles were absolutely beyond my rudimentary film-making abilities.
I hope you’ve all been enjoying the Online Sewing Weekender and I want to begin by thanking Kate and Rachel of The Fold line and Charlotte from English Girl at Home for taking the very brave and audacious step of carrying on with the event in spite of the strangeness of the times. It’s so great to imagine all of us sewing away at the same time wherever we are in the world.
As well as my own Instagram account I’ve also been involved with the SewOver50 account since the very beginning and whilst Judith and Sandy manage the account on a day-to-day basis I write the blogs which accompany particular discussions or any challenges which have been running.
When Kate, Rachel and Charlotte invited me to be involved I thought I’d chat a bit about the #so50visible challenge involving indie patterns in particular. It first ran in February last year and then again this March.
The reason SO50 began in the first place was because we felt that our slightly older age group was being overlooked by the burgeoning home sewing industry and we really didn’t want it to become as age-centric as the mainstream fashion industry has always been. Plus many of us bring a wealth of knowledge and experience which we’re only too happy to share with anyone new or maybe returning to dressmaking at home.
Many of you will know that the dress pattern market has been dominated for many decades by the so-called Big 4 but in the last 10 years or so there’s been a boom in independent designers putting out their own patterns.
Followers of SO50 have embraced these indie designers with gusto but we also felt a little bit side-lined by them too. We didn’t often see ourselves being reflected back on the packaging or marketing.
The #so50visible challenge was created to draw some attention to ourselves, to highlight that very few older sewers were featured, and to politely encourage a change of thinking.
We came up with the idea to ask people to only sew a pattern which featured an older model in it’s advertising and promotion.
Judith and I spent an absolute age trawling through the Fold Line database and eventually came up with quite a modest list considering how many patterns are listed! We found a few books with older models too.
Throughout the month long challenge followers were asked to share their makes, it meant many people found new brands of pattern maker which we might not have heard of before. Very often the most popular patterns were stylish, fashion-forward and wearable but the model looked more like us. Many of SewOver50’s followers are still very interested in fashion and style and we still want to look good whilst making our own clothes.
Many of us in our 50s and 60s have more time to sew for pleasure and we might have more cash to spend on patterns and fabric too so it always strikes me that it’s a missed opportunity for indie pattern makers to disregard this huge potential market.
While the first challenge was running we also introduced the #so50thanks hashtag because if anyone’s make was reposted by the designer we thought it was important to appreciate that they had first of all noticed and acknowledged the maker and that they were then happy to share it on their own feed.
It’s a virtuous circle isn’t it? Feature an older model on the pattern and it gets our attention, we buy your product, we share our makes, SewOver50 probably reposts to it’s 20K followers, you get free advertising to an audience with money to spend, and more people will buy the pattern because they can imagine themselves wearing those clothes-simple!
There are a few other companies like Maven and Alice & Co who don’t use models at all, just illustrations or mannequins but they are super-supportive and involved in our community and constantly share and repost. Let’s be honest here, most of us are pleased to get a like or a repost because it gives us a little boost that the designer noticed us, we can all gain ideas and inspiration from others, and we want to see the garments being worn by people who are similar to ourselves in some way. The pattern companies which do notice us have then tended to become very popular with SO50 followers, it’s that virtuous circle again.
We think there’s a small element of change happening but there’s a long way to go, though there are more companies than just the ones I’ve had time to mention here and there’s always room for more.
I’m always happy to share the knowledge and experience I have from many years of sewing, and I know of many others who are too. It’s fantastic to be a part of this worldwide sewing community and it’s diversity is vital so if we can encourage a few more indie brands to look beyond the young, slim, white stereotype then that can only be a positive thing right?
Enticing us to spend our grey pounds (or dollars) is a good reason to check out what the followers of SewOver50 are up to especially as there are now almost 20,000 of us! And I will often write honest reviews of patterns or fabric over on my blog which you might find interesting too, I like to think I’m a critical friend. I would encourage anyone to look at the #sewover50 hashtag because there are now tens of thousands of images to inspire you.
Anyway, I hope you’ll enjoy the rest of the Sewing Weekender wherever you are, and I hope whatever you’re sewing is going well, with any luck we will have opportunities to meet again in real life before too long, I do hope so. I love going to meet-ups and being able to chat with fellow sewers, and filming myself like this is a first for me so I hope it’s made a bit of sense!
Thank you again to Kate, Rachel and Charlotte,
Bye bye etc etc…
I spent both days of the Weekender on a video call with two of my sewing buddies Melissa Fehr and Elizabeth Connolly, I met them both originally at the first Weekender and we’ve all been fortunate enough to go to every one since, we weren’t going to let a pandemic stop us this time! I made another Camber which was one of the projects I cut out on my recent batch cutting splurge and I added a machine embroidery stitch from my Pfaff Quilt Ambition 2.0.
If you’ve ever read any of my previous blog posts you’ll know I really enjoy going to meet-ups so not being able to do this for the last few months has been sad to say the least, with luck it won’t be too much longer though. To my mind, this year Charlotte, Kate and Rachel have successfully created the next best thing because everyone could sew whenever and wherever they were in the world. Some did as I did and had group chats going on, two sewers I know set up their machines on trestle tables in the garden (suitably distanced of course!) others were solo but had all the video content to keep them company or by using the #sewingweekender hashtag, some didn’t/couldn’t really join in with sewing on the day for one reason or another but took part in the giant Zoom at the end of Saturday, or early afternoon on Sunday. The Zoom was fantastic because it made me realise just how many people from all over the world had been participating including the US, Canada, Germany, Norway, Israel and Australia, and hearing so many shout-outs for SewOver50 from them was even better! Everyone, whatever their situation or circumstances, had the opportunity to buy a ticket-which was essentially a charitable donation anyway-it will be interesting to see if this is a format that could be repeated in the future to make the event inclusive worldwide. Were you ‘there’? what did you make of the concept, and was it preferable in some way to the real life event for you, or not as good? I’d be interested to hear your thoughts
It’s back! After the success of the first #so50visible challenge in 2019 we thought you might like to do it again, especially the thousands of you who have discovered @sewover50 since last year and who might have missed joining in.
In early 2019 we set you a challenge to find a pattern which featured an older model (at least 45+) and make it. If you thought this would be easy then you would have been mistaken, because once we had started looking more closely we realised that this was going to be much harder than it sounded.
Rather than me reinvent the wheel again here I suggest you take a read through the extensive post I wrote at the time, and its follow-up, so that you have some understanding of the challenge we set and how the whole idea came about. There is also a VERY extensive list of as many patterns as we could source at that time.
Since last year I’m cautiously optimistic that the situation seems to have improved somewhat. Sandy and Judith have been diligently saving in Highlights over on the Instagram account many of the new patterns that have been released in the the last twelve months which feature older models-male as well as female. Some of these patterns are by companies which have been consistently good at using a variety of models of all ages whilst for others this is a first toe in the water, which is great to see.
It seems that a lot more companies are actively using older women amongst their choice of models now (although a few still think we all want to wear the frumpier selection of what’s on offer-very wrong!) For the most part though, of the pattern companies who are choosing older models, they realise that we can be stylish, creative, outspoken individuals who do not have a shampoo and set once a week, don’t want to be stereotyped and who have money to spend on quality products.
I’ll list as many of the new patterns as I can but, if you’re tempted to join in with the challenge, I would strongly urge you to take a look at those I’ve already listed because each website will include that brand’s new patterns anyway.
Among the new ones we know of are, in no particular order:
Cashmerette-Washington dress and Rivermont Top and Dress
The Maker’s Atelier-there is wide range of patterns to pick from including several new designs Shawl Collar Dress, Shawl Collar Coat, Over-sized shirt dress, Blazer and Wrap Dress
Style Arc-Sheryl stretch or woven pants, among others.
That Wendy Ward-brand new book ‘Sewing Basics for Every Body’, the Kim jumpsuit and the Dylan Peacoat particularly
Simplicity and Butterick have improved considerably since last year and we have been told that they are actively including more mature models in their catalogues now, let’s hope this is the case. There are now a reasonable number of patterns to choose from (too many to list here individually) so browse their website or catalogues to see if there’s something that appeals.
I’m going to leave it there because I’ll never quite know where the end of this list should be! I would urge you to look through pattern company websites, books and catalogues for your inspiration if you’re keen to participate. I would also add that there are quite a number of small pattern companies who are hugely supportive and involved in our community but they either don’t use older models, or they use illustrations, so we can’t include them for this challenge. That said, we are very appreciative of every repost, share and use of the #sewover50 hashtag that any pattern company gives to a SewOver50er, they are always welcome and it helps to keep our little, occasionally slightly wrinkled, faces in the public eye to prove that we’re still here, and have no intention of keeping quiet.
We’ve got prizes again too so thank you to our list of sponsors (so far) who are offering a selection of patterns, and Wendy Ward is offering a copy of her new book too. Winners will be chosen at random after the challenge closes. You’re welcome to share works-in-progress but only completed garments shared with a photo of the original pattern after the closing date will be eligible to win a prize.
Stay in touch with the Instagram account while the challenge is on because that’s where you will find any new information as it crops up. Make sure you use the new #so50visible20 hashtag although the original #so50visible is OK too. If a pattern company reposts your outfit (which obviously we really hope they will!) use the #so50thanks hashtag too. Keep an eye on their Stories feed too because sometimes they forget to tag us, or the tag doesn’t work for some reason.
The #so50visible20 challenge begins on March 1st and runs for the whole of the month so what are you waiting for? Share a photo of your garment along with the source pattern, have a look in saved highlights on the IG account for various ideas how to do this, it doesn’t have to be a brand new garment this year but it should be a new photo of it, not one you’ve shared before. You could even use a flatlay this time, particularly if you don’t like putting yourself in the frame. Have a look at #so50flatlay for ideas on this. There is no limit to the number of entries you can put in either.
We can’t wait to see how SewOver50ers rise to the challenge, the more we keep this in the public eye then the more chance we have of seeing older faces featuring on pattern covers, in magazines, in sewing books. And part of the worldwide fun of this challenge is seeing makes for the opposite seasons to the one we might be living in because, let’s remember, we’re a global account, and that’s a really big deal!
The @sewover50 account is nothing if not helpful. When Cathy messaged Judith and Sandy recently she said she was ‘nearly 60, keen as mustard, but where do I start?’ Well she picked a very good place to start…hold on, that’s the Sound of Music but you know what I mean.
So Judith and Sandy turned it over to you and you really didn’t let us down (as if you ever would…) I’ve trawled through all your comments and collated as best I can all the wise and helpful advice you’ve contributed here. I’m not sure how coherent it will be but here goes…
First up is simply get to know your machine-assuming you have one [choosing a machine is a whole other post] if possible have a lesson on it at the shop you bought it from, definitely look through the manual and watch the DVD; familiarise yourself with threading it and winding a bobbin; learn to change the needle; practice sewing straight parallel lines before moving on to curves and pivoting corners. You could draw lines onto paper and practice that way (don’t use the needle on fabric after that though, it will probably spoil your fabric by being blunt) one contributor said she taught her child by using dot-to-dot puzzles from a book-one page at a time presumably, not the whole book under the needle…. Learning to manipulate and manoeuvre fabric is something which comes in time with practice, you’ll get there and rushing won’t actually help…take your time.
Get used to ‘driving’ your machine, can you adjust the speed manually? Sometimes the foot pedal has a switch you can change. Have it on a slower setting if that’s possible, otherwise it’s all down to your foot control which again will come with practice. Make sure you’re sitting comfortably right in front of the work area so you have a clear view of what you’re sewing, do you need an extra light? a daylight lamp or a daylight bulb in an old one can be really helpful. If you have the option to leave your machine out so you can use it at any time this will allow you to sew whenever you get a chance and not have to keep getting it out and putting it away.
Gradually compile yourself a ‘stitch bible’ of what your machine can do, use pieces of plain fabric (two layers) old sheets or a duvet cover are perfect for this, then use a coloured thread so that everything shows up clearly. Even if your machine can only sew straight and zigzag it’s still possible to make buttonholes and neaten seams. If there are other feet or attachments what are they for? They might be useful as you progress, the zip foot will probably be an essential although they are usually the most basic type unless you’re buying a high-end machine. Learning a few seam finishes without an overlocker will help you make longer-lasting garments too. You might like to make examples of gathers or darts and other seam types to create your own reference resource which you can always go back to. It might sound ‘old-school’ but whatever works for you is fine.
Ready to think about what to sew? Things like tote bags, aprons or cushion covers are an excellent place to begin because they will enable you to practice sewing plenty of straight lines with a few corners and/or curves. You can include patch pockets, possibly a zip, add trims, embellishment or applique for interest. Everything will help you to become more confident using your machine. Having a bash at making costumes for kids is another great way of getting more confident, you don’t have to be so precious about the materials you use, the fit might not be spot-on but you’ll have fun exploring new ideas. Or what about accessories or clothes for dolls or toys? Kids clothes can be lovely to make but they can also be very fiddly if you’re making something tiny with little armholes for example. Stick to little T-shirts and leggings to begin with perhaps.
This brings me onto another area: you’ll find masses of free patterns online especially for simple things like bags and aprons, sewing magazines always feature these types of project along with well-photographed step-by-step guides. As you progress there are also free patterns for all sorts of other things including garments, many pattern companies will have one or two free ones which, if you’re happy with it, will hopefully encourage you to buy from them too. The Mandy Boat tee by Tessuti is only 3 pattern pieces and really simple to construct for example. With regards to fabric choices it’s probably sensible to stick to a woven fabric like cotton poplin or lawn, or a stable knit like Ponte Roma to begin with, they don’t wiggle about when you’re cutting or sewing, chiffon and slippery satin will have to wait just a bit longer. Another contributor suggested choose a pattern with no more than 5 pieces to start with, what about pyjama shorts or an elasticated waist skirt for example? A really simple dirndl skirt doesn’t need a pattern at all, just gather widths of fabric onto a waistband.
So you’ve got the machine and you’ve got the pattern and now you need to sew it. You don’t need masses of equipment to start off with but I would suggest that you invest in decent quality pins, scissors and a tape measure for starters [I’m set in my ways here because I never use rotary cutters or weights]
Look out for classes locally-is there a fabric shop nearby? what about a college offering part-time courses? There are so many online tutorials that you could learn entirely via the internet and never pay a penny. There are also specific online courses which you can pay for, these are probably of a higher quality and consistency as a result, whichever you opt for you can access them at any time wherever you are in the world. Many indie pattern companies create sewalongs for their patterns so you can follow at your own pace, Closet Case and Tilly and the Buttons are just two for example. Others like Sew Essential, Stitch Sisters and GuthrieGhani (all in the UK) have created easy to follow tutorials, often for specific techniques and processes which can be really helpful. That’s all online but there are plenty of excellent books to help, a really good one is the Reader’s Digest Complete Guide to Sewing which has been in print for years but has such clear illustrations and instructions that it’s useful as ever. It covers SO many different techniques and examples of garment and fabric types, many that you’ve probably never even heard of! Seamwork magazine and Tilly’s book ‘Love at First Stitch’ were also suggested as excellent sources of clear, concise patterns with instructions, there will be many others which might be equally useful.
Other sources of support and advice (apart from SewOver50 obviously!) are Facebook groups-McCalls patterns have one which offers ‘massive global support for fellow sewists of all abilities’, there are area-specific ones too which you might prefer if they are more local. These forums could be especially helpful if you live miles from anyone else who sews. If quilting or patchwork are more what you want there many groups or guilds for these, I was also told about the American Sewing Guild and the Australian Sewing Guild.
If you like Instagram try using a specific hashtag for a pattern #lbpullover #wikstenhaori for example. You’ll get to see what it looks like on real people of all figure types which can be so helpful before you start. There are loads of SewOver50 ones too including #so50dresses, #so50tops or #so50visible for example. Or listening to a podcast like Love to Sewwhile you sew can be both entertaining and informative.
Another suggestion was to take a good look at the ready to wear clothes you would buy to see what the fabric is like, does it drape well or how has it been cut, or does the style even suit me? These days you can try things on and take sneaky photos in the changing rooms so that you’ve got a clearer idea when you’re planning your makes. It’s also a really good idea to make a ‘toile’ or ‘muslin’ so that you don’t spoil your ‘good’ fabric with errors that can’t be rectified, why not use a old duvet cover or sheets? It’s always a good idea to make a toile in a fabric which is similar to the fashion fabric you intend to use. This is because all fabrics behave differently with different properties which might not work appropriately. Make sure you read the pattern envelope carefully for fabric-type advice, or ask in the shop where you’re buying it; get a sample from online shops to avoid costly mistakes.
As you improve you could treat yourself to a complete sewing kit which include everything you need-pattern, fabric, trims, notions etc to make a project, or what about a subscription box?
What about trying refashioning? Take an old or unloved garment and reinvent it as something new. Or you could unpick a worn out garment to make a pattern from and recreate it in new fabric.
Don’t forget that sewing and fitting are two different things and there’s no quick and foolproof way to learn either, it just takes time. Don’t make the mistake of thinking that the size you buy in the shops is the size that you cut out-check your own measurements! Better to cut a little big and take it down than try to add extra (the voice of bitter experience!!) You will make mistakes but don’t beat yourself up over them, do a step at a time and don’t worry about step 7 or 11 or whatever until you get to it. By all means browse through the instructions before you start (especially before you cut anything out though!) to familiarise yourself, gather your favourite books or other information if you’re going to need clarification of a technique. Above all, enjoy the process, this is your time and you’re investing in yourself even if the project isn’t ultimately for you. Don’t be put off by those who finish projects quicker than you, they’ve probably been doing it for longer than you. Blanca of @Blakandblanca said “thoughtful making gets the best results” and I agree. Even those of us who have sewn for decades were beginners once and I certainly still make mistakes, to quote Einstein (approximately) “a person who never made a mistake never made anything” or something like that.
Thank you to every single person who contributed their thoughts and advice on the original post, I can’t possibly attribute each one I’ve used unfortunately but I hope everyone, especially nervous beginners, will find this post useful. If there’s anything else you’d like to add you can leave a comment at the end. Incidentally, I wrote a blog post a couple of years ago where I detailed a few starter thoughts when it comes to getting yourself ready preparing and cutting out your projects. I’m a stickler for accurate cutting because if that is correct to start with, and then something goes a bit wonky, you’ll have some idea if it’s your cutting or the pattern (and there’s been a lot of talk about accuracy or otherwise of pricy Indie patterns recently!)
I haven’t attempted to put too many links in here because you’re all over the world so what might be appropriate for the UK probably won’t be where you are. Hopefully you’ll get some generally helpful ideas as a springboard though.
Finally I can talk about the day last November when a group of us travelled to Love Sewing magazine headquarters in Stockport to take part in a photoshoot for a Sew Over 50 article.
Sew Over 50 had begun in August and was gaining a huge following so when editor Amy asked if we could suggest possible models for an article Judith and I approached quite a large diverse group of women initially to see who might be willing or able to travel to Stockport. Not everyone could but eventually we had a group of 10 people.
It was amazing how far some were willing to travel, Corrie and Sara both came from Wales, Judith is usually in Edinburgh and myself, Ruth and Sue were all travelling from Hertfordshire. So the 3 of us decided it would be a good idea to drive to Milton Keynes first and then get the train the rest of the way. Simple? far from it! I checked before booking the train that there was a car park, not pre-bookable unfortunately, but it was a large car park so what could possibly go wrong….Well it turned out that the car park was completely full [and no sign or barrier telling you that before going in and driving all the way to the top floor and down again thus wasting 10 precious minutes] we spent another 15 fruitless minutes driving around and around trying to find ANY alternative until the only possible option was for me to drop Ruth off at the station with her train ticket (and Sue’s too because she wasn’t with us, we didn’t know where she was at that point, probably still driving around too!) Anyway, in the end I drove all the way to Stockport because I was bloody determined that after all the planning I wasn’t going to miss the event! Rant over.
By the time I got there everyone was chatting away happily, having make up applied, there was a rail full of everyone’s beautiful makes which they had carefully selected to bring. Amy was in the process of grouping the clothes into colour stories and you can see from the eventual photos that it was almost like we had planned it that way. A few of us have met before in real life but for others it was new experience-they had all had a bite of lunch together before I got there-but naturally chatting didn’t prove too difficult anyway. I’ve been fortunate enough to have a Love Sewing photoshoot before so I knew what to expect, this time it was so lovely to have company. Amy hasn’t had this number of ‘models’ to deal with before and I think it was a bit like herding cats at times haha.
Getting any of us to stand still or stop talking long enough to take photos was an achievement in itself, there were probably a few blurred ones, but we settled into it and I think Amy was happy with the results eventually. Incidentally, I’m wearing my Trend Patterns Asymmetric Dress which I reviewed here.
Eventually after we’d all done our group story shots we had a final altogether group when we all piled into the slightly wobbly set with Amy. It’s astonishing that there are any pictures with all of us looking in the right direction with eyes open and mouths shut!
So after all our fun and games the time came for us to head home again. Sadly for me this meant a really long drive but this was made much more bearable by the fact that Ruth came in the car with me so her company made 4 hours pass a lot quicker than the lonely journey up. We have a WhatsApp group with all of us in it and we’ve had many conversations since and we’ve been looking forward to the release of the magazine so that we can share it with everyone.
You’ll know by now too that it coincides with our first SewOver50 challenge so the article will give lots more exposure to that. [If you don’t know what I’m talking about, where have you been? To briefly recap, the aim is to make a garment using a pattern which features a model on the envelope who appears to be at least 45-50 years old. This isn’t as straightforward as it sounds so check my previous two posts here and here which has links to a wide selection that we’ve managed to find. There’s a very disappointing number of patterns from the major pattern companies and whilst the article names McCalls and Simplicity, in truth we could only find about 4 patterns from Simplicity and none from McCalls] Between us on the day we wore a very diverse selection of patterns, from mainstream and independent designers, made in all sorts of fabrics, colours and designs which illustrates the point that whilst we may be getting older we aren’t going to let age get in the way of our sartorial choices or be dictated to by what ’society’ expects us to wear. This is in spite of how pattern companies continue to portray us, their clientele, and until they address how diverse everyone actually is we still have to continue to look beyond the envelope.
Amy’s team looked after us so well and speaking personally I had so much fun being together with my fellow dressmakers Judith, Corrie, Sara, Sue, Sarah, Di, Ruth, Jeanette and Kate (even though it was shorter than I would have wanted!) Many of the informal photos you see here are my own but some belong to one or more of my fellow models so I am indebted to them for their use here.
The magazine arrives on subscribers doormats on February 16th and in the shops from February 21st. In the meantime, have you started your #so50Visible make yet…?
Incidentally, we received no payment for the article and the comments made in it were in response to questions we were asked. All views expressed in this post however are entirely my own.
SewOver50 has been going strong on Instagram for nearly 6 months now, since Judith Staley set it up last August, and it seemed like it was time to consolidate its success by setting up a new challenge for dressmakers to join in with.
Judith and I, along with Sandy in Brisbane, have been working on ideas for a while and eventually we hit upon the notion of asking anyone who wanted to join in to choose a pattern which featured an older person modelling it in the advertising ie: on the packaging or accompanying artwork. This proved to be even more difficult than we had imagined because it only went to show just how few pattern companies feature older models, never mind women of colour or larger sizes! Unlike some recent publicity elsewhere we’re not intending to shame pattern companies who don’t include us as part of their demographic because it isn’t helpful, we want to highlight and commend those companies that already do, even if it’s to a very small degree, and hope to encourage those that don’t to follow suit. It does seem though that a few companies have been falling over themselves to apologise to people of colour who sew (POC) or those who fall outside the ‘normal’ size range for excluding them, whilst we as older sewers didn’t merit such an acknowledgement-perhaps they actually don’t want our custom? Are we being too polite? Whatever, onwards…
Let me set out the challenge to you (should you choose to accept it…) it is this…
To sew a garment either for yourself or someone else using a pattern which features an older person ie: over approximately 45-50, on the cover and/or in other original supporting marketing. This doesn’t include a company sharing of other people’s versions of their patterns on social media. The point is to highlight how few patterns we think there are like this and to encourage designers and pattern companies to think outside the box more and include over the age of 50 in their advertising because we’re such a large part of their buying public. We feel that there is no valid reason to side line this particular audience especially as we often have more disposable income to spend.
The challenge can include any adult garment, for women or men, it can simple or advanced, outerwear or underwear, tops, bottoms, dresses. Only the garment which uses the older model in it’s artwork/advertising should be made, not any other garment by that company if it’s the usual situation.
We have decided to include patterns which feature in books or magazines (probably from within the last 5 years or so) too because there may be more opportunities available there.
If you feel strongly about using a genuine vintage pattern (as opposed to a modern take on vintage) which features an apparently older person then go ahead but it can be so hard to tell because everyone looked old back in the day, even teenagers!
Share what you’re up to as often as you like for the duration of the challenge, we all like to see what others are sewing and if you have a great pattern then let’s get it out there for all to see, someone else may want to choose it too! Make sure you follow the @SewOver50 account and use the hashtags #SewOver50 and #So50Visible so that we can all search for and see them too.
We’ve had several generous offers of patterns as ‘prizes’ from a few designers which will be randomly awarded at the end of the challenge. This isn’t really intended to be a competition, it’s more a sharing of ideas and inspiration and highlighting our presence.
In no particular order the ‘prizes’ are as follows-
The Maker’s Atelier-Holiday shirt and top.
Seamwork- 1 of 3 PDF patterns
Paper Theory-Olya shirt
Alice & Co-pattern bundle.
You don’t have to make a brand new garment for the challenge but ideally it will be one you’ve made relatively recently (within a year, say) and haven’t already shared lots of times. Why not take a new photo of it though?
When you’re ready to enter then you must include a shot of the original pattern as well as your finished make. If you don’t know how to do multiple images or collages on Instagram then just include the pattern in the shot with you (or your chosen model) Judith will share regular posts and information and you have plenty of time.
Post your photos any time between February 1st and March 15th 2019 on the @SewOver50 account and make sure you include the hashtags so that we can see them.
The Challenge is open to EVERYONE regardless of your age, size, gender, ethnicity or orientation.
Once we started searching we realised that although there are MASSES of pattern companies now there were very, VERY few using older models [the slight exception seems to be for men’s patterns where an older man is deemed to ‘distinguished’ the same does not seem to apply to women] Judith and I trawled through The Fold Line’s huge database which was very helpful as it collates so many pattern companies but it was often extremely difficult to tell if the model was in the over 45-50 bracket or whether they just appeared that way! We decided to err on the side of caution so as not to cause offence but if you feel the model (or the illustration) is ‘older’ then go right ahead.
There are doubtless more pattern companies existing in a small way where you are-SewOver50 has a global reach with followers all over the world-so if you know of a company, or are a pattern company, probably producing PDFs, then please highlight it on Instagram or message Judith directly and she’ll share it on the account.
We’ve compiled a list for you to look through [it isn’t that long and it isn’t definitive by any means] so hopefully you’ll feel inspired and want to show some love to those companies which already acknowledge we exist!
Wendy Ward-Beginner’s Guide to Sewing with Knits book
Any pattern created for a sewing or dressmaking magazine and which is modelled by an older person could also be deemed eligible.
As I’ve said in previous blog posts, I know full well that some smaller companies want to keep a tight rein on the image that they are projecting and I respect that completely. Sadly, as a wider community, we’re noticing that some of these companies don’t ever acknowledge any of us, via social media, who don’t fit into their ideal demographic. They are more than content to encourage us to ‘share your makes’ and ‘share the hashtag’ etc. so that they get lots of lovely free advertising from us but this is starting to get galling and I’m thinking of no longer naming, or indeed reviewing, any pattern by certain brands if they can’t be bothered to acknowledge the actual community that they rely on! #NoLikeNoMention
There are a quite number of other groups that are under represented in sewing community terms too so if you feel you are in one of those; people of colour who sew, curvaceous sewers and people with disabilities are just a few examples, please take it as read that you are absolutely invited to be a part of this too, the #SewInclusive hashtag would be pointless if it didn’t actually include anyone who wants to be involved.
We really hope that you’ll want to join in with this challenge, and that by doing so, as a community, we’ll encourage more pattern companies to choose carefully the models they use. Many of them must have stylish Mums or Aunties who would be up for a photo-shoot, or there are plenty of beautiful people right here in the sewing community who would volunteer I’m sure.
We’d love you to be a part of this challenge and help demonstrate that there are many of us who, whilst we’re a bit older, we still take a keen interest in fashion and great clothes, and we make stylish things which deserve to be seen and acknowledged by a greater section of the home dressmaking market. I want to stress that other than the pattern ‘prizes’ which have generously been donated this post is not sponsored, endorsed or affiliated by anyone and the @SewOver50 account isn’t either. We’re really looking forward to seeing what you all come up with so get searching, begin sewing and start sharing.