It’s back! After the success of the first #so50visible challenge in 2019 we thought you might like to do it again, especially the thousands of you who have discovered @sewover50 since last year and who might have missed joining in.
In early 2019 we set you a challenge to find a pattern which featured an older model (at least 45+) and make it. If you thought this would be easy then you would have been mistaken, because once we had started looking more closely we realised that this was going to be much harder than it sounded.
Rather than me reinvent the wheel again here I suggest you take a read through the extensive post I wrote at the time, and its follow-up, so that you have some understanding of the challenge we set and how the whole idea came about. There is also a VERY extensive list of as many patterns as we could source at that time.
Since last year I’m cautiously optimistic that the situation seems to have improved somewhat. Sandy and Judith have been diligently saving in Highlights over on the Instagram account many of the new patterns that have been released in the the last twelve months which feature older models-male as well as female. Some of these patterns are by companies which have been consistently good at using a variety of models of all ages whilst for others this is a first toe in the water, which is great to see.
It seems that a lot more companies are actively using older women amongst their choice of models now (although a few still think we all want to wear the frumpier selection of what’s on offer-very wrong!) For the most part though, of the pattern companies who are choosing older models, they realise that we can be stylish, creative, outspoken individuals who do not have a shampoo and set once a week, don’t want to be stereotyped and who have money to spend on quality products.
I’ll list as many of the new patterns as I can but, if you’re tempted to join in with the challenge, I would strongly urge you to take a look at those I’ve already listed because each website will include that brand’s new patterns anyway.
Among the new ones we know of are, in no particular order:
Cashmerette-Washington dress and Rivermont Top and Dress
The Maker’s Atelier-there is wide range of patterns to pick from including several new designs Shawl Collar Dress, Shawl Collar Coat, Over-sized shirt dress, Blazer and Wrap Dress
Style Arc-Sheryl stretch or woven pants, among others.
That Wendy Ward-brand new book ‘Sewing Basics for Every Body’, the Kim jumpsuit and the Dylan Peacoat particularly
Simplicity and Butterick have improved considerably since last year and we have been told that they are actively including more mature models in their catalogues now, let’s hope this is the case. There are now a reasonable number of patterns to choose from (too many to list here individually) so browse their website or catalogues to see if there’s something that appeals.
I’m going to leave it there because I’ll never quite know where the end of this list should be! I would urge you to look through pattern company websites, books and catalogues for your inspiration if you’re keen to participate. I would also add that there are quite a number of small pattern companies who are hugely supportive and involved in our community but they either don’t use older models, or they use illustrations, so we can’t include them for this challenge. That said, we are very appreciative of every repost, share and use of the #sewover50 hashtag that any pattern company gives to a SewOver50er, they are always welcome and it helps to keep our little, occasionally slightly wrinkled, faces in the public eye to prove that we’re still here, and have no intention of keeping quiet.
We’ve got prizes again too so thank you to our list of sponsors (so far) who are offering a selection of patterns, and Wendy Ward is offering a copy of her new book too. Winners will be chosen at random after the challenge closes. You’re welcome to share works-in-progress but only completed garments shared with a photo of the original pattern after the closing date will be eligible to win a prize.
Stay in touch with the Instagram account while the challenge is on because that’s where you will find any new information as it crops up. Make sure you use the new #so50visible20 hashtag although the original #so50visible is OK too. If a pattern company reposts your outfit (which obviously we really hope they will!) use the #so50thanks hashtag too. Keep an eye on their Stories feed too because sometimes they forget to tag us, or the tag doesn’t work for some reason.
The #so50visible20 challenge begins on March 1st and runs for the whole of the month so what are you waiting for? Share a photo of your garment along with the source pattern, have a look in saved highlights on the IG account for various ideas how to do this, it doesn’t have to be a brand new garment this year but it should be a new photo of it, not one you’ve shared before. You could even use a flatlay this time, particularly if you don’t like putting yourself in the frame. Have a look at #so50flatlay for ideas on this. There is no limit to the number of entries you can put in either.
We can’t wait to see how SewOver50ers rise to the challenge, the more we keep this in the public eye then the more chance we have of seeing older faces featuring on pattern covers, in magazines, in sewing books. And part of the worldwide fun of this challenge is seeing makes for the opposite seasons to the one we might be living in because, let’s remember, we’re a global account, and that’s a really big deal!
When our Great Leader Judith responded to the call by the Sewcialists account on Instagram twelve months ago to set up a new account specifically for sewers over 50 little did we imagine that it would become what it is now. With over thirteen and a half thousand followers, and still increasing all the time, it’s a hub primarily for sewers, dressmakers, sewists, crafters, call them what you will, who are mostly, but not exclusively, over the age of 50 to share what they’ve made. The #sewover50 hashtag has now been used over 31K times! We have made it a supportive, encouraging and educational place where people can feel safe and happy to post their photos and know that there will be other like-minded people who have the same shared interest in sewing looking at them. Our life experiences will have many parallels, dealing with things like menopause and our bodies changing into ones we no longer recognise, caring for elderly parents perhaps, looking after grandchildren or worrying about older offspring trying to make their way in the world. Some of us might be in a ’sweet spot’ before some of these events arrive but whatever brings us to #sewover50 we all want to make the most of our sewing time.
I said ‘mostly over the age of 50’ because there are many younger people following too, they may not share as many images but we know from comments and feedback that they enjoy seeing and being inspired by what other SewOver50ers post.
Rather than simply write another ‘what have we done, what have we achieved’ post I thought I’d turn the questions over to others who have been a part of Sew Over 50 since the early days. With over 13.5k thousand members, and more than 31,000 uses of the hashtag, it was almost impossible to choose from so many amazing people but we narrowed it down to a tiny cross-section and they all generously shared with me what their own feelings about Sew Over 50 are, what it means to them and why they think it’s important.
I started by asking them how @SewOver50 had come to their attention, and I’ve used their own words as often as possible.
Several of us were already following Judith and enjoyed her sewing and interacting with her so it was a simple step to move sideways to the new account from August 18th. Others came to it via the Sewcialists account and some noticed the #sewover50 hashtag starting to appear in accounts of other makers that they followed. It mushroomed at lightening speed. One of the most touching responses I received though was from Tina @bricolagedk1 who told me a very different reason for her joining in. Living in Denmark she was struggling to adjust to a new and altered body-shape after a mastectomy, RTW clothing just wasn’t right any more so she wanted to start sewing her own again after many years but found a lack of patterns and information available. She contacted Judith directly and, when Judith shared the question with everyone this was the response. I’ll let her explain in her own words,
“You posted my request and I got an amazing response. People gave me drafting tips, and told me of helpful sewing tools for hurting hands and weak arms. A couple of post mastectomy sewers also contacted me. Others from the SO50 community gifted me patterns, and translated patterns for me from languages I didn’t understand. They told me of patternmaking books with drafting tips for asymmetric sewing. But most of all, everyone was extremely supportive, and in less than a year I have gone from feeling so alone and insecure about how to sew for my changed body, to being part of a very supportive, helpful and inclusive community.”
Marianne @foxglovesandthimbles also found us via Sewcialists but she makes an interesting observation about what happened for a while after joining. Initially she wasn’t sure about becoming part of a sub-community because she’s very happy in her own skin but she gave us the benefit of the doubt. However, “during the first weeks of SO50 I struggled with the fact that, due to the call for inclusion, my feed ended up less diverse. Instagram’s algorithm steered me away from my younger sewing friends and all I saw was Sew Over 50 posts. Just as I was about to quit the group it became obvious that using the hashtag had helped a lot of sewists in finding their tribe and gaining confidence. That’s what convinced me to stay and fully support SO50!” The darned algorithm has a lot to answer for and I wonder how many others didn’t stick around?
When I asked what everyone enjoyed about being a part of SO50 I got many and varied answers. Janet @sewdalriada felt that “since participating in SO50 and making new friends my Instagram feed is brighter and livelier and I look forward to the imaginative, creative and often humorous posts popping up each day.” Kate @stitchmeayear loves that we “champion ordinary sewers….real people being proud of what they’ve made which is great.” Words like positivity and humour cropped up often, the overwhelming experience though is supportive, knowledgeable and inspirational. Carolyn @diaryofasewingfanatic says she believes “SO50 came at a great time when sewists were voicing their displeasure at not being seen. This account makes it possible for older sewists to be seen and heard from now on.”
Everyone I spoke to felt that because we are all, for the most part at least, of similar ages and shared life experiences, that we ‘got’ each other, we feel included which was a very positive thing. Kellie @gigi_made_it puts it beautifully, “you have managed to infuse a sense that our lives as creatives matter, that there is value in what we do. Our group exists to support, inform, inspire, encourage and lift each other up, and I’m so proud to be a part of it.”
I was interested to know about everyone’s sewing ‘career’ and many are like me, a lifetime of sewing and dressmaking, often with a break for career and/or children. Carrie @endlessdznsbycarrie told me she was a long-time sewer but “life pulled her away for a few years. When I returned to sewing in 2007 I took quite a few classes and here I am now-loving it even more!” Raquel @raquel_sewing_knitting_in_asia had a different reason to start, “my sister Bea taught me to sew when I was 16 years old and having boyfriend trouble. She knew that teaching me to sew would be a creative outlet I could use in my life then.” Nicky, however, is a relative newbie “my daughters bought me a beginners dressmaking course two years ago and I have not looked back-I absolutely love it! I am a slow sewer and growing in confidence.” Janet had been a avid dressmaker until the demands of work and family life got in the way but she rediscovered her love of sewing “after a gap of many years, following my husband’s life changing accident. As his primary carer sewing has proved therapeutic by providing a creative outlet and temporary escape and has been a great confidence booster.” Lisa @mabelthemannequin has an equally difficult story when, after a lot of years sewing mostly for others she was diagnosed last year with a systemic illness which robbed her of her sight for a few months, “it was during this time that my husband read an article to me from the internet about Me Made May and we decided it was something for me to aim for when my sight returned. I started sewing for myself again and am absolutely loving it! I am using lots of skills that I had forgotten I had and am far more adventurous in both the things I want to make and wear.”
We all look at SO50 for inspiration so I wondered if anyone used it specifically as a resource for other information? Blanca @blakandblanca says she “asks about patterns, techniques and sources often as a way to support suppliers or businesses that are independent and are promoted by the sewing community.” Janet often saves posts by other members, for example where they’ve shared tips on pattern adjustments. Mary @marythimble says members “are a constant source of inspiration to me, after all, they’re real people! They are all so ready with tips, advice and knowledge, I have learnt so much from so many people. I would never have thought I could make my own jeans, coats or undies before.” Marianne lives in the Netherlands which, like the UK, isn’t often troubled with very hot weather but recently she called upon her sewing friends in warmer climates for advice in suggesting stylish hot weather patterns! Raquel and Tina told me that they had been inspired to try new techniques such as embroidery, fabric dyeing, use vintage patterns and work with sheer fabrics after seeing others do the same.
Interacting with one another seemed to be the main reason many of our members contribute to the account, the feeling of being part of a group. For Mary she “no longer feels that sewing is an isolating hobby. It’s no longer weird to prefer to sew on a Friday night than go out partying. I am understood and accepted for being slightly eccentric!” Carolyn follows several other sewing related groups including #sewincolour #pocwhosews #plussizesewing and #curvysewingcollective. By including these along with the #sewover50 hashtag she finds a much more diverse group of people through her posts. [Incidentally, did you realise that you can write all the hashtags you like to use in ‘notes’ on your phone so that you can then simply copy and paste them into your posts rather than try and remember, and laboriously type, them all out every time. It’s saved in favourites on the account if you want more info]
The original reason the account started in the first place was what we perceived as lack of visibility for older sewers so I asked everyone if they felt it as important for us to be ‘campaigning’ still. There was an overwhelming ‘yes!’ Carolyn puts it so eloquently when she told me “while the sewing community has experienced and continues to experience growing pains while attempting to include ALL sewists under the tent, it’s doing better a far better job than the the knitting community. While change has been incremental so far, you can tell everyone has heard the conversations and is trying hard to apply them. And we all know change takes time…nothing happens overnight. The thing is to ensure that the changes aren’t temporary but they’re binding and will be there going forward.”
Lisa also made a good point when she said “I am 50 but I’m not ready for my shroud just yet! I want to wear fashionable clothes and I want to decide if it is appropriate for me. Seeing models my age, shape and size is important whatever age you are. Things are improving but we must continue.”
Marianne takes a different stance because, for her, “age representation is a non-issue. When I first started sewing I never felt like those artist’s impressions on pattern envelopes, or stick thin Parisian ladies with their hats and gloves, were very useful when it came to judging the bones of a pattern. Line drawings most definitely were! They are still my main source of information and I hardly look at the models.” Tina made the point that she often doesn’t buy a pattern “when the girl modelling them is 30 years younger than me, because I cannot relate my body to the way her body is, and because my body bits are not placed in the same places as hers. So I guess if it looks good on her it will look horrible on my body where 50 years of gravity is a fact!” Blanca reckons it is “so important for people of all ages and sizes to see themselves as valued by the businesses they support. There is certainly a change going on in the pattern world.”
Many of us feel we have formed real bonds with people across the world although admittedly not many of us have been able to meet up in real life but @suestoney covered quite a lot of ground in the UK during her visit earlier in the year, meeting up with several fellow SewOver50ers including Janet and Judith. If you ever meet up with others, especially if it’s in some far-from-home location, make sure to tag us so we can share! We really are a global account and we love to reflect that in our posts. Katrin @sagner_by_katrin feels that although she isn’t aware of other sewers near her in Sweden she says that we’re all “a friendly bunch so I don’t hesitate if I want to ask someone something. Mostly I really enjoyed being inspired by everybody and maybe inspire others too.”
I was interested to hear if anyone felt their own style had changed, or was evolving as a result of being part of SO50. All of us agree that we’re very inspired by what others post and it influences what patterns we might choose to buy and make. I love that Carrie says “so many in the #sewover50 community have inspired me to take my ‘I make what I like-I wear what I like’ creations up a few notches! I no longer consider colours or seasons or even fabrics when creating, I just have fun with it!” Also Tina makes the point that by seeing what looks good on 50+ bodies inspires her to try out new patterns and fabrics.
Carolyn knows her own style pretty well but she’s always interested to see the different adaptations of patterns that people create by using colours, prints and patterns that she wouldn’t necessarily have thought of. Janet has pushed her style boundaries “for example I’ve made dungarees and shorts, both of which I feel comfortable wearing.” Mary acknowledges “there have been several times I’ve made things based on seeing it on someone else, I always try to acknowledge them as my inspiration when I do.” Although she’s yet to embrace the animal print trend!
Our challenges are something which seem to have divided opinion, some embraced them enthusiastically and others not so much. The initial one sparked a huge amount of interest because it really drew attention to just how few patterns featured an older model, the flatlay challenge was definitely for fun and there were a lot of entries, which may have been because we had so many prizes! There is currently an ongoing challenge to use or reinvent a vintage or vintage-inspired pattern to create a brand new garment. It might require a little more thinking outside the box because the finished garment doesn’t have to be an exact replica of a vintage garment, merely use the pattern as a springboard to creativity. Going forward we want to host more challenges which encourage and inspire everyone, whether they take part or not, so that it makes us really think more about our sewing. We’ve go our thinking caps on but if you have a good idea you’d care to share then do let us know. Blanca made the point that the challenges gave her some guidelines to follow which are what she needs to get properly inspired. “Not so easy for me to sit down and decide what to do with a blank slate. Every challenge was exciting to follow with group members bringing on their fun and beautiful creations. Nothing like checking in on new posts!”
It’s almost impossible to sum up briefly what @sewover50 has become, and what it means to everyone who participates. It means different things to different people but the main things I’ve drawn from everyone’s responses is that above all else it’s inspiring and supportive. For some it has enabled them to come to terms with serious health issues for themselves or loved ones, it has given them a breathing space away from difficulties. Creativity is a form of mindfulness because while you’re sewing for pleasure there’s time to consider what you’re doing, often to the exclusion of everything else. My own feelings are perhaps more complex because I often undertake sewing, mainly alterations, for others and I can’t honestly find much that’s mindful in turning up someone’s trouser hems! However, I then try to ‘reward’ myself with sewing something just for me. I try to ‘give back’ to the sewing community in the form of using my years of experience by helping test patterns for Indie makers. We all agree that though we want to see similar people to ourselves sewing and making, we also want a balance, we want to share and be inspired by our younger sewing friends. In the UK it became something of a dirty word to study ‘textiles’ and the art of clothes making had virtually died out amongst the younger generation. Thankfully, that seems to be in reverse now, partly because of programmes like the Great British Sewing Bee (and its overseas counterparts) because young women in particular, and some young men too, are embracing the creativity and satisfaction we can get from making our own clothes.
At the end of our (Ok, not mine, the technology gremlins showed up with impeccable timing!) recent appearance on That Sewing Blab, the final question Dawn asked to Judith and Sandy was, “if (still waiting…) the big pattern companies come knocking to ask how we would like to be presented in the catalogues and on pattern envelopes, what would we say to them?” Well we would certainly say that putting all the same old pictures from the last year in the front of the catalogue does not constitute any change, it just means that the same photos are not hidden in the catalogue so much. Sandy did some research recently to see if there had been an appreciable change and she worked out that from the hundreds of images she trawled through in the big catalogues that just 1% featured anyone who appeared to be remotely 45+. This is much worse than any other group with the possible exception of people with disabilities. We know change takes time but really?? There’s no excuse in this day and age not to have a good cross-section of ages, sizes, ethnicities, gender/non-binary, everyone. Many of us choose to make our own clothes because we can’t or don’t want to conform to ‘the norm’, there shouldn’t be the same constraints as there are in the RTW fashion industry. #sewover50 is trying to help speed up part of the change.
I am deeply indebted to everyone who so generously sent me their personal stories, and I am extremely grateful that they have allowed me to share them here with you. Without them, and all of you, there would be no point to the account existing. It could have withered on the vine right back at the beginning, or fizzled out after just a few months, but it didn’t, it’s still going strong. This is in no small measure to the time and dedication that Judith and Sandy spend day in, day out, responding and reacting to every post that shares the hashtag. Given that there is no reward for doing so that’s no mean feat, some companies have paid staff to do exactly that and they don’t do it half so well!
If you still haven’t read any of my original posts that kick started all of this then you can read a couple of them here, and here .
I would especially like to thank these wonderful women for their honesty, their kind words and their unending support and enthusiasm, I haven’t been able to use even a fraction of what they shared with me but without them, all of you, Judith, Sandy and I would have nothing to do…other than have more time to sew I suppose…
Maybe you’ve recently found SewOver50, perhaps you’ve just returned to sewing and dressmaking or it’s new hobby for you. Whatever your situation (and you absolutely DON’T have to be over 50 to follow us) you can rest assured that there will lots of people only too willing to offer you help, assistance, friendly supportive comments and inspiration.
I think Mary sums up many (but not all!) of us with her remark, “the not-so-secret-society-of-aging-sewers. I may look half a hundred, but in my head I’m being the rebellious teenage I never was!”
After the success of the first Sew Over 50 challenge you’d think that we’d want a break but no! Sandy had another brilliant idea, and it didn’t involve any new sewing! If you didn’t see it, or participate, I’m afraid it’s already too late because we ran it for just nine days and now it’s finished so I’m going to give you a summing up.
Sandy came up with the idea of asking us instead of making something new and modelling it ourselves, to create a ‘flatlay’. If you don’t know what this is it’s a photograph in which all the elements are lying on a flat surface which could be the floor or a table top. There’s quite an art to arranging it and some people on Instagram specialise in creating them, and Pinterest has many examples too. We know that not everyone is comfortable with the thought of photographing themselves wearing their makes so this is an interesting and creative alternative to dangling garments on hangers off the wardrobe door or on your mannequin. Like the last challenge this one was open to anyone who wanted to enter but this time as well as following the @SewOver50 account you needed to use the hashtags #so50flatlay #flatlayclothes as well as #sewover50 in order to be entered. The didn’t need to be any searching for patterns or appropriate fabric this time, just open your cupboards and wardrobes to see what you already have.
Planning the challenge is a timezone challenge in itself as Sandy is in Brisbane [in fact she’d gone walkabout so she was running everything from the outback!] and Judith and I are at opposite ends of the UK-thank goodness for WhatsApp and WiFi!
Your flatlay needed to include at least one home-sewn garment which should be named along with the designer in the description. The flatlay should also include at least three other elements: accessories, props, something surprising!
We knew the idea of a flatlay was a new concept to many people so we offered some guidelines to help.
1.Keep the background simple to best show-off the garment.
2. Use a square photo format.
3. Your garment should be the main feature with other objects grouped around it. Avoid clutter because your garment should be the star.
4. Play around with a colour theme.
5. Natural lighting is generally best although bright sunlight might produce harsh shadows.
6. Your phone or camera should be parallel to the flatlay, not at an angle.
7. Take several photos and rearrange, changing the composition even slightly can alter the whole thing dramatically.
8. Edit-use the feature on IG, brighten or saturate perhaps but keep the original in mind so that the effect is still natural.
With all this in mind you, dear reader, set-to with gusto and by close of play we had over 400 entries. I think the impressive number of prizes on offer from our generous sponsors probably had something to do with it as well! All of them offered at least one PDF for a winning entry-Thank You so much to them!
There were many many fabulous entries, and lots of you entered multiple times so these are just a very few examples of ones which caught our eye. They have beautiful colour combinations, quirky accessories, fun elements and varied backgrounds along with well thought-out styling.
And then there were a few who got carried away including our own Sandy…
We decided to have a winner for the most likes received by a single qualifying image and this went to @by.mari.ana
All the other winners were drawn completely at random from qualifying entries, we always feel that this is the fairest way of doing it because there’s no way of ever choosing between them otherwise. The other winners have been notified of their success now.
So what next? Well we have other plans already lined up for 2019, and more will doubtless evolve during the course of the year too. Until then the #so50flatlay hashtag has evolved to take into account of Me Made May which has just begun. It’s become #memadeflatlay but you can continue to use either and by searching for them on Instagram you’ll get masses of inspiration, especially if you prefer not appear in your pictures but still want to share your makes.
@SewOver50 continues to go from strength to strength and attracts makers of all ages because it’s a safe, encouraging and supportive account. Are you a part of it yet?
Well this is definitely late in arriving seeing as the challenge finished on March 15th…! After my flurry of activity for the launch of the first SewOver50 challenge in February, and a follow-up post with updated pattern companies, you might have wondered (probably not though…) where I disappeared to? The answer is simply that I had a holiday booked so off I went! Rude I know but Judith and Sandy were fully in command of the day to day running of the challenge so away I went. I missed seeing large chunks at the end of the challenge though as we were on a cruise where internet access is extortionately expensive and much as I love my sewing buddies I don’t love them THAT much, or another option is you can buy beer in bars when in port in order to receive ‘free’ WiFi (follow a crew member, they always know where a hotspot is)
So that’s my excuses out of the way, how did you get on? Did you enter? I was exempt from entering (obviously) but I did contribute a few makes of my own using patterns that qualified.
I think what the challenge brought home to many people is the lack of visibility of anyone aged over 40 frankly, never mind over 50. There were many comments over the six weeks, from much younger sewers as well as more mature people, saying how they simply hadn’t noticed but once you had noticed it became obvious. We have grown largely immune to it and just accept that the image in no way reflects a large majority of makers, even younger dressmakers must be sick of competing with these idealised versions of themselves too. [ yes we know that this doesn’t bother everybody and that’s fine but that doesn’t mean the rest of us are willing to accept the status quo]
Did you discover a new pattern brand as a result of the challenge? I’m sure there are many other brands who didn’t make themselves known to us either by email or commenting on the previous blog posts and I’m definitely not going to vouch for the quality or otherwise of some of those that did but personally I found lots of new ones which I’ll look out for more often in future. Many of them are PDF which means wherever you are in the world they are still accessible to anyone.
Via her posts Judith encouraged people to contact pattern companies who don’t currently use older models and she herself has received some enlightening answers. Of those companies which have so far responded to Judith, almost without exception they say that, unless they have a friend or family member who is willing to model for them, it’s very very difficult to find suitable older professional models registered with agencies, even if they would like to use them. There were a number of different reasons cited for not using older models and, as we’ve said before, a brand is absolutely entitled to create their own ‘look’ as they see fit. Many also said they already featured, or promised in future to feature, a wider cross-section of makers of all kinds in examples of their patterns, this seems the absolute least that a brand can do in exchange for constant free advertising when we ’share the hashtag’ or tag them in our posts. One brand claimed to feature a wide range of their customers makes but having looked through their feed I beg to differ, a modest range all under about 35 is how I saw it.
A lot of brands are very small operations so we appreciate the difficulties this brings but they were also very often the ones that were most keen to bring about changes. I guess being small means they can alter things about their product if it’s within their power to do so and they genuinely want to.
One brilliant example is Selkie Patterns who are a start-up company based in London creating their own print-to-order designs on lovely quality ethically-sourced fabrics. In January on Instagram they put up a post asking for anyone who would be willing to model their next pattern, I somewhat cheekily responded by saying “would you consider an over 50?” Imagine my shock and surprise when Alexandra contacted me and said “yes!” Gulp!
A month later I found myself posing in the sunshine in a backstreet near Waterloo in London, modelling the new fabric design and a sleeve ‘add-on’ for their London dress, top and skirt pattern. I had a blast and Alex made me feel so comfortable and at ease, and it was all loads of fun…we had cake too! I bet no one eats cake on Vogue shoots… It feels slightly surreal to keep seeing myself pop up unexpectedly in their advertising and on the website now…perhaps Kate Moss feels the same.. I was happy to do it because it was a chance to start the ball rolling [perhaps I should sign up with an agency ROFL]
So if one little company just starting out can do it I’m sure others could too, with a modest camera, an attractive backdrop and a willing volunteer it’s possible to get really nice results. Some might expect to pay or be paid which is absolutely fair enough, especially with larger companies who should have a budget for this, but not everybody can do this at the outset. You only have to look through the Sew Over 50 Instagram account to see just how many fabulous, attractive, amazing, funny, inquisitive people there are out there sewing original and inspirational clothes for themselves-dressing in the way WE want to suit our personalities and tastes. Yes, we might ‘just’ want great fitting jeans and a comfy cardie sometimes but that doesn’t mean we can’t make them for ourselves with fantastic details and using beautiful fabrics.
When the challenge closed Judith had been keeping a list of all the qualifying entrants and, with the help of her two gorgeous grandsons, they quite literally pulled the names of the winners out of her hat!
All the winners should have now been notified and have hopefully claimed their prizes, it will be lovely if they share what they make with the rest of us eventually, it could become a sewing virtuous circle!
So, what have we learned from this? Well there’s still a long way to go for sure but there seems to be a shift in perception in many areas of life that as we get older we shouldn’t be relegated to the backwaters of life, nor should we go there quietly and wait for a life belt to be thrown to us, if we want attitudes to change we have to change them ourselves by making our presence felt. It doesn’t have to be in a loud and crashing way because sometimes the softly-softly approach will work better initially, and if it doesn’t then we’ll just get louder. There is an element of ‘don’t ask, don’t get’ because by approaching pattern companies and magazines directly with polite enquiries and requests we’ve found them starting to sit up and take notice. Again it goes back to us being people who have disposable income to spend on quality products, which businesses with any sense will embrace as a lucrative market (so long as they don’t talk down to us or patronise, we aren’t all in care homes just yet!)
Since its creation just seven short months ago the account now has over 10,000 followers and continues to grow all the time. The Great British Sewing Bee returned for a fifth series and featured several wonderful sewers in their 40s, 50s and 60s, it’s a source of real inspiration and encouragement (isn’t it interesting that one of the judges is a feisty and stylish woman in her 60s? That wealth of knowledge and experience takes time to acquire) There’s another series on the cards and applications are open now so why not give it a try, here’s the link to get you started..
And let’s not forget that 10 of us did a photoshoot for Love Sewing which appeared in February with a fantastic 3 page spread in the magazine and a longer version in their online blog. Editor Amy is always on the look out for readers to review the free gift patterns in each issue so if you think you can write a decent review and would like to participate in a photo shoot yourself then drop her an email.
Personally I’m as inspired by younger makers as I am by people my own age and older, having the cross-section matters to me. I love to go to meet-ups and socialising with other makers because even though it can feel like speed dating for dressmakers I know we all have at least that one interest in common at the outset.
I’ll keep sharing SewOver50 updates here from time to time, I’m always in contact with Judith and some of our other partners in crime. We’ve got plans for the year and we’re are always open to suggestions for collaborations or sponsorships of our initiatives so if you think you’ve something to bring to the table feel free to get in touch with one of us. If there’s a brand you love who you think could do more then why not email them, offer yourself as a tester or a model for them, at worst they’ll ignore you and, if they don’t, who knows where it might lead? You could also leave a pattern review on The Fold Line website, or your preferred pattern review website, try and include nice clear photos where possible, they don’t have to be super-styled but it helps everyone more if you can see the garment clearly (rather than a big ol’ mess in the background) with a couple of views.
Right! I’d better get back to some sewing now, it feels like forever since I did any!
Well what an amazing start the challenge has got off too!
I think the reception has so far exceeded anything Judith and I had hoped for-many of you have embraced the concept we’ve created and are looking with enthusiasm (and frustration too) for patterns featuring an older or more age-appropriate model.
It also means that lots of you have made suggestions for pattern companies from all over the world that we haven’t encountered before so that the list has now got quite a bit longer. We’ve had more offers of prizes too!
Rather than edit the first blog constantly I’ve created a further list here with links to all the extra companies for you. This is still unlikely to be a definitive list though. I’ve gone through every suggestion that we’ve been given up to this point but I haven’t necessarily shared them because sometimes I’ve felt they don’t meet our criteria sufficiently and (heaven forbid) they may just see us as a free marketing opportunity.
Liesl+Co, Maria Denmark and Ann Normandy all feature slightly more mature models but we either know or don’t think they are quite in the 45-50 bracket yet. Still, definitely in the right direction and representing us much better, the patterns are cut for a more mature figure too which is so helpful. Ann Normandy has generously offered a prize anyway.
You have been sharing plenty of photos on Instagram using the hashtag #so50Visible telling us of your plans, and realising the frustrations of finding patterns which represents our age group properly. I was recommended to look at one pattern company (which I won’t name) where I discovered at least two patterns which were modelled by a woman of no more than 30 wearing an outfit and shoes which was clearly designed for a woman about three times her age! talk about Granny clothes, poor girl, and why would that induce a woman of mature years and very conservative tastes want to say “hey, that’s exactly the way I’m going to look when I make those garments”, I’m guessing it won’t.
Which brings me to another point-sometimes it’s gone too far the other way, pattern companies think older sewers want boring, sensible clothes all the time. We don’t!! What many of us have realised is that we are, indeed have to be, capable of looking beyond the face (and figure?) of the model on the envelope all the time in order to visualise the finished garment. This is when accurate line drawings are vital to be able to assess the ‘bones’ of the garment and know whether it will work for us.
Two areas which have been under discussion (separately) in recent weeks (and I’m not going to attempt to address all of it here) is people of colour who sew and larger sizes. In the process of going laboriously through these pattern companies I have seen that there is a modest use of POC as models, but very very few larger models. However many of these companies do sell patterns which go up in some cases to very large sizes, and which are modelled, I’m presuming by their testers, but these are only used in website images.
If you follow the hashtag you can keep up with everybody’s posts, Judith regularly shares them too on the @sewover50 account, the more often you ‘like’ a post the most often the algorithm will push the account up your feed, or you can set the post notifications to alert you whenever there’s a new post. There are now additional prizes which will be allocated completely at random at the end which are from The Sewing Revival, Designer Stitch, The Thrifty Stitcher, Winter Wear Designs and Ann Normandy.
So that’s my little update for you, another rabbit hole to fall down, or maybe you’re already on the case with a new pattern? Remember that you don’t have to share a new garment if you’ve already made something which qualifies, we want to see everything. Judith and I aren’t naive because we realise we are giving pattern companies free publicity at the moment and disappointingly a few of them haven’t acknowledged the challenge is even happening. There may be good reasons for this, or maybe they still think they don’t need to work to attract our area of the market? Remember #NoLikeNoMention!
I think as a by-product of the challenge many of you are also finding inspiring new accounts to follow on Instagram, it’s really lovely to know that there are so many of us sewing away in our various parts of the world. Dressmaking can be a solitary activity and speaking personally it makes me feel more connected by a shared activity. We want Sew Over 50 to be a positive and supportive space where we can share and chat and get advice whenever we need it.
Thank you for joining in and keep those makes coming!
SewOver50 has been going strong on Instagram for nearly 6 months now, since Judith Staley set it up last August, and it seemed like it was time to consolidate its success by setting up a new challenge for dressmakers to join in with.
Judith and I, along with Sandy in Brisbane, have been working on ideas for a while and eventually we hit upon the notion of asking anyone who wanted to join in to choose a pattern which featured an older person modelling it in the advertising ie: on the packaging or accompanying artwork. This proved to be even more difficult than we had imagined because it only went to show just how few pattern companies feature older models, never mind women of colour or larger sizes! Unlike some recent publicity elsewhere we’re not intending to shame pattern companies who don’t include us as part of their demographic because it isn’t helpful, we want to highlight and commend those companies that already do, even if it’s to a very small degree, and hope to encourage those that don’t to follow suit. It does seem though that a few companies have been falling over themselves to apologise to people of colour who sew (POC) or those who fall outside the ‘normal’ size range for excluding them, whilst we as older sewers didn’t merit such an acknowledgement-perhaps they actually don’t want our custom? Are we being too polite? Whatever, onwards…
Let me set out the challenge to you (should you choose to accept it…) it is this…
To sew a garment either for yourself or someone else using a pattern which features an older person ie: over approximately 45-50, on the cover and/or in other original supporting marketing. This doesn’t include a company sharing of other people’s versions of their patterns on social media. The point is to highlight how few patterns we think there are like this and to encourage designers and pattern companies to think outside the box more and include over the age of 50 in their advertising because we’re such a large part of their buying public. We feel that there is no valid reason to side line this particular audience especially as we often have more disposable income to spend.
The challenge can include any adult garment, for women or men, it can simple or advanced, outerwear or underwear, tops, bottoms, dresses. Only the garment which uses the older model in it’s artwork/advertising should be made, not any other garment by that company if it’s the usual situation.
We have decided to include patterns which feature in books or magazines (probably from within the last 5 years or so) too because there may be more opportunities available there.
If you feel strongly about using a genuine vintage pattern (as opposed to a modern take on vintage) which features an apparently older person then go ahead but it can be so hard to tell because everyone looked old back in the day, even teenagers!
Share what you’re up to as often as you like for the duration of the challenge, we all like to see what others are sewing and if you have a great pattern then let’s get it out there for all to see, someone else may want to choose it too! Make sure you follow the @SewOver50 account and use the hashtags #SewOver50 and #So50Visible so that we can all search for and see them too.
We’ve had several generous offers of patterns as ‘prizes’ from a few designers which will be randomly awarded at the end of the challenge. This isn’t really intended to be a competition, it’s more a sharing of ideas and inspiration and highlighting our presence.
In no particular order the ‘prizes’ are as follows-
The Maker’s Atelier-Holiday shirt and top.
Seamwork- 1 of 3 PDF patterns
Paper Theory-Olya shirt
Alice & Co-pattern bundle.
You don’t have to make a brand new garment for the challenge but ideally it will be one you’ve made relatively recently (within a year, say) and haven’t already shared lots of times. Why not take a new photo of it though?
When you’re ready to enter then you must include a shot of the original pattern as well as your finished make. If you don’t know how to do multiple images or collages on Instagram then just include the pattern in the shot with you (or your chosen model) Judith will share regular posts and information and you have plenty of time.
Post your photos any time between February 1st and March 15th 2019 on the @SewOver50 account and make sure you include the hashtags so that we can see them.
The Challenge is open to EVERYONE regardless of your age, size, gender, ethnicity or orientation.
Once we started searching we realised that although there are MASSES of pattern companies now there were very, VERY few using older models [the slight exception seems to be for men’s patterns where an older man is deemed to ‘distinguished’ the same does not seem to apply to women] Judith and I trawled through The Fold Line’s huge database which was very helpful as it collates so many pattern companies but it was often extremely difficult to tell if the model was in the over 45-50 bracket or whether they just appeared that way! We decided to err on the side of caution so as not to cause offence but if you feel the model (or the illustration) is ‘older’ then go right ahead.
There are doubtless more pattern companies existing in a small way where you are-SewOver50 has a global reach with followers all over the world-so if you know of a company, or are a pattern company, probably producing PDFs, then please highlight it on Instagram or message Judith directly and she’ll share it on the account.
We’ve compiled a list for you to look through [it isn’t that long and it isn’t definitive by any means] so hopefully you’ll feel inspired and want to show some love to those companies which already acknowledge we exist!
Wendy Ward-Beginner’s Guide to Sewing with Knits book
Any pattern created for a sewing or dressmaking magazine and which is modelled by an older person could also be deemed eligible.
As I’ve said in previous blog posts, I know full well that some smaller companies want to keep a tight rein on the image that they are projecting and I respect that completely. Sadly, as a wider community, we’re noticing that some of these companies don’t ever acknowledge any of us, via social media, who don’t fit into their ideal demographic. They are more than content to encourage us to ‘share your makes’ and ‘share the hashtag’ etc. so that they get lots of lovely free advertising from us but this is starting to get galling and I’m thinking of no longer naming, or indeed reviewing, any pattern by certain brands if they can’t be bothered to acknowledge the actual community that they rely on! #NoLikeNoMention
There are a quite number of other groups that are under represented in sewing community terms too so if you feel you are in one of those; people of colour who sew, curvaceous sewers and people with disabilities are just a few examples, please take it as read that you are absolutely invited to be a part of this too, the #SewInclusive hashtag would be pointless if it didn’t actually include anyone who wants to be involved.
We really hope that you’ll want to join in with this challenge, and that by doing so, as a community, we’ll encourage more pattern companies to choose carefully the models they use. Many of them must have stylish Mums or Aunties who would be up for a photo-shoot, or there are plenty of beautiful people right here in the sewing community who would volunteer I’m sure.
We’d love you to be a part of this challenge and help demonstrate that there are many of us who, whilst we’re a bit older, we still take a keen interest in fashion and great clothes, and we make stylish things which deserve to be seen and acknowledged by a greater section of the home dressmaking market. I want to stress that other than the pattern ‘prizes’ which have generously been donated this post is not sponsored, endorsed or affiliated by anyone and the @SewOver50 account isn’t either. We’re really looking forward to seeing what you all come up with so get searching, begin sewing and start sharing.