Yours truly has been on several times now to natter about various SO50-focussed blog posts I’ve written including fabric buying choices and batch sewing, as well as the first official meet-up back before the world went wonky! I have to say that Maria makes it so easy to chat, even though she’s on the other side of the world to me! Zoom is a marvellous invention…
I added a specific Sew Organised Style page to my blog recently so that should always link you to their latest episode.
Tune in on Thursdays to hear what the community has been up to or chatting about or sewing…
These have been very strange times of late and many of our regular activities have been curtailed or stopped completely. I’ve carried on sewing because it’s my creative outlet but a few weeks ago I started to feel like I had no clue what particular projects to settle on. Lots of vague ideas would float into my mind but then just as easily float back out again before I got underway with any of them. I had a couple of things which I had to sew for blog posts but beyond those I didn’t have a plan, or a clue!
My friend Melissa @fehrtrade happened to comment in our WhatsApp chat that she had sketched out her summer sewing plans, complete with their fabric needs. Most fabrics were from her stash and a couple of other items needed to be purchased.
This got me thinking, if I actually wrote down a list of all the things I wanted to make then it might give me the impetus to move forwards in a positive direction. So that’s exactly what I did. Some items on the list are patterns I’ve made previously, and love, whilst others were new ones I’ve been wanting to try. Once I’d created a reasonable list I ‘shopped’ from my stash which was good fun, I have some lovely fabrics just waiting for the right project. Whilst I can be something of an impulse purchaser of fabric I’m pretty good at sticking to my own fabric purchasing rules which I listed in the recent @SewOver50 post about fabric-buying which are as follows:
Do I really love this fabric?
Is it suitable for my intended purpose?
Do I really need it?
Price is obviously an important factor too but, for me, it’s loosely covered by these criteria anyway.
I knew with some canny cutting I could get more than one garment out of some of the fabric so eventually I settled on about 8 things from the list. In some cases I had two patterns for one piece of fabric because I couldn’t decide between them.
Once I was ready to cut, initially I picked the patterns I had made before, several times in a couple of cases. Primarily this meant the pattern was already cut out but also I would have things which were reliable because I knew they would fit, I enjoy wearing the style and there’s always room for another version in my wardrobe. Once I’d started cutting I couldn’t stop! I ploughed on for about a day and half until I had a pile of half a dozen items cut out, four of the six were remakes and two were new patterns. I felt very satisfied with this.
So why exactly am I telling you how accomplished I felt!? Because @SewOver50 right-hand woman Sandy messaged me to draw my attention to Lis @ThreadTaylors who had recently posted something similar on her feed whereby she had cut two shirts at the same time for her son and then made them both up too. Now, even though I’ve just told you that I’ve cut lots of things this isn’t my usual practice, I’m normally a ‘one thing at a time’ sewer. When I’m sewing for myself I like to complete the process from cutting to wearing before I move on to the next project, unless something goes disastrously wrong! (it might go on the naughty step for a bit while I sulk!) If I’m making for someone else there are the inevitable delays if there are fittings to schedule but otherwise the same would apply to that as well. Sandy had spotted a topic for discussion here so she invited me to manage a post on @SewOver50 asking if others cut/made in batches, made one thing at a time, or were somewhere in between?
Well the followers of @SewOver50 did not disappoint! Like the recent discussion about ‘cheap’ fabric, this was a topic where lots of you shared your thoughts so I was kept very busy reading, and responding, over the course of the next couple of days.
This is a distillation of your comments and we all seem to have a similar practices at one time or another. Many said they were like me in that they prefer to have one project on the go at a time and this was most often because they want to really enjoy the process. We take time to select the pattern, choose the fabric, match the thread and source the trims or haberdashery. Then very often it’s time to make a toile, finesse the fitting of that toile, maybe even make another toile or two before they are completely happy and ready to cut the fashion fabric, interfacings and linings! It’s all part of what makes dressmaking and sewing an enjoyable pastime for many and it’s not something to be rushed. Personally I wouldn’t say I rush but I don’t always take as much time as possibly I should. Many felt this made them more focussed, or if plenty of time wasn’t an option then they could break it down into 10-20 minute chunks which felt manageable and was still making progress.
To list or not to list? Or sketch for that matter? Melissa likes to create a page of sketches which is great because you can see a style to remind yourself what it looks like, especially if you’re likely to forget which style the pattern number or name refers to, or from a magazine like Burdastyle or Knipmode for example. I’ve made a long written list, selected a few items from it and ticked them off as I cut them. I also have a large whiteboard on the wall of my workroom on which I write different lists for the various things I’m up to and in normal times that keeps me on the straight and narrow.
Some people suggested this kept them more focussed and I think I agree with them, I can still slot other items in as required. Personally I’d never want any list to be completely regimented with no flexibility because that would suck all the joy out of sewing for me. There are times when I do have to sew things which I don’t really want to but it’s a necessity and so the pleasurable makes are the ones which I ‘reward’ myself with.
A few people said they didn’t like the idea of lists or batches because they felt it took too much organisation, I probably feel less like that because I have lots of haberdashery, trims, interfacing etc so I don’t need to think too much about “have I got so-and-so” in order to make a start.
If you’re a serial non-finisher then there’s every chance you’ll end up with quite a large UFO pile. I think lockdown and Me Made May (which has just finished) has forced/encouraged quite a lot of people to revisit these projects on the naughty step and to reassess them. There is a distinct feeling of achievement when working through them to either finish a garment, repurpose it, recycle it or take it apart and start again!
The space we need for cutting out was one of the biggest factors for concentrating the cutting to a certain amount of time. If you use the dining table or the floor then there’s every chance you’ll need to move your things for practical reasons, family life/mealtimes for example, the floor is very hard on the knees, pets interrupting are a recurring theme too! All of these may mean you can only use the space in small bursts which limits how much can be cut. For many dressmakers cutting out is a necessary evil which they don’t enjoy so want it over with as quickly as possible. As a former sample cutter I always make sure I cut as accurately and efficiently as possible to ensure the best results. You can read a few of my top tips in this blog. If you really hate cutting out then batching could be a good thing because it gets it out of the way for a while!
In order to be efficient many told me that they will cut several of the same pattern at the same time if they have a favourite. Tops and T-shirts were probably the most popular of these but dresses and trousers/jeans also cropped up too. This can work well when you know a garment fits and you aren’t tweaking and fitting as you go along. Whilst making several versions of a single pattern one follower told me she writes notes onto the pattern each time in a different colour so that she knows what she’s done, and to see its development during the process. If you’re making a number of the same thing it’s efficient to keep the threads the same but personally I like to use a reasonably-matching thread to overlock as often as possible. Others are less precious and will use the same colour for everything because repeatedly changing threads takes time and keeping a range of colours can be costly.
Many of us have spent at least some of lockdown cutting and sewing scrubs, bags and face coverings, some sewed lots of them, others just one or two sets. I’ve no doubt at all though that they were well received but there’s no getting away from the fact that they became very tedious after a while. The repetition was pretty boring, although it could also have the positive byproduct of making us become more efficient sewers, and we all agreed it gave us a new-found respect and admiration for those who had no choice but to sew in factories, often with very little pleasure or decent wages involved. Some of us developed ‘production’ techniques whereby we would complete each operation the same on every garment before moving on, for example, join all the shoulder seams, attach all the neck facings, insert all the sleeves etc etc. This undoubtedly saved a lot of time but it does make you a bit boggle-eyed after a few days! @alexjudgesews did admit though that making scrubs nearly put her off sewing for life! I’ve no intention of getting into the discussion of whether or not any of us should have been sewing scrubs but I do know that I’m really really proud of how the home sewing community rose to the challenge and did it any way.
Many of us gather each prepared project together in some way, ready to begin. I like to use large ziplock-type bags which I can reuse over and over, I’ll put the pattern and cut fabric in although I don’t tend to include inter, threads or trims (many do) I’ll grab those as I go along usually from what I have. One suggested idea I liked was to use baskets to contain everything, that’s certainly more attractive than plastic bags!
A few comments made me chuckle, someone said she batch cuts but then forgets about them, where they are or even what they are! My friend Corrie @ceramic67 told me “I often cut 2 or 3 at the same time, I’m still slow but it makes me feel faster!”
A recurring comment was to spend separate days doing each part of their own creative routine so, a day printing and sticking PDFs then a day tracing them off, a day or more cutting the fabric and then the enjoyment of the sewing uninterrupted. We all have our own version of what works for us and it will vary depending on the types of pattern we like to use.
For lots of us it’s more pleasurable to be free to decide what to make and when to make it, pre-planning is no fun!
Amongst the ‘planners’ some use mood boards with sketches, photos and swatches, others will often create mini-capsules to accompany clothes they already have, or make a new, related, group of clothing. I keep swatches of the fabrics I have in a little book, it’s very low-tech but it’s good to leaf through and reminds me what I have without getting everything out.
So as you’ll see there’s no firm consensus and ultimately we do what works for us and our situation. Maybe you just batch cut small projects like Xmas gifts of pencil cases or wash bags for example, or maybe you only ever one thing at a time and nothing will persuade you to do otherwise! Having more than one item on the go could give you the option to move sideways onto something else if you realise you’ve got to wait for a delivery, or head out for some buttons or something, has anything you read here made you think you’ll try a different method next time?
Whatever works for you, until next time, happy sewing!
It’s back! After the success of the first #so50visible challenge in 2019 we thought you might like to do it again, especially the thousands of you who have discovered @sewover50 since last year and who might have missed joining in.
In early 2019 we set you a challenge to find a pattern which featured an older model (at least 45+) and make it. If you thought this would be easy then you would have been mistaken, because once we had started looking more closely we realised that this was going to be much harder than it sounded.
Rather than me reinvent the wheel again here I suggest you take a read through the extensive post I wrote at the time, and its follow-up, so that you have some understanding of the challenge we set and how the whole idea came about. There is also a VERY extensive list of as many patterns as we could source at that time.
Since last year I’m cautiously optimistic that the situation seems to have improved somewhat. Sandy and Judith have been diligently saving in Highlights over on the Instagram account many of the new patterns that have been released in the the last twelve months which feature older models-male as well as female. Some of these patterns are by companies which have been consistently good at using a variety of models of all ages whilst for others this is a first toe in the water, which is great to see.
It seems that a lot more companies are actively using older women amongst their choice of models now (although a few still think we all want to wear the frumpier selection of what’s on offer-very wrong!) For the most part though, of the pattern companies who are choosing older models, they realise that we can be stylish, creative, outspoken individuals who do not have a shampoo and set once a week, don’t want to be stereotyped and who have money to spend on quality products.
I’ll list as many of the new patterns as I can but, if you’re tempted to join in with the challenge, I would strongly urge you to take a look at those I’ve already listed because each website will include that brand’s new patterns anyway.
Among the new ones we know of are, in no particular order:
Cashmerette-Washington dress and Rivermont Top and Dress
The Maker’s Atelier-there is wide range of patterns to pick from including several new designs Shawl Collar Dress, Shawl Collar Coat, Over-sized shirt dress, Blazer and Wrap Dress
Style Arc-Sheryl stretch or woven pants, among others.
That Wendy Ward-brand new book ‘Sewing Basics for Every Body’, the Kim jumpsuit and the Dylan Peacoat particularly
Simplicity and Butterick have improved considerably since last year and we have been told that they are actively including more mature models in their catalogues now, let’s hope this is the case. There are now a reasonable number of patterns to choose from (too many to list here individually) so browse their website or catalogues to see if there’s something that appeals.
I’m going to leave it there because I’ll never quite know where the end of this list should be! I would urge you to look through pattern company websites, books and catalogues for your inspiration if you’re keen to participate. I would also add that there are quite a number of small pattern companies who are hugely supportive and involved in our community but they either don’t use older models, or they use illustrations, so we can’t include them for this challenge. That said, we are very appreciative of every repost, share and use of the #sewover50 hashtag that any pattern company gives to a SewOver50er, they are always welcome and it helps to keep our little, occasionally slightly wrinkled, faces in the public eye to prove that we’re still here, and have no intention of keeping quiet.
We’ve got prizes again too so thank you to our list of sponsors (so far) who are offering a selection of patterns, and Wendy Ward is offering a copy of her new book too. Winners will be chosen at random after the challenge closes. You’re welcome to share works-in-progress but only completed garments shared with a photo of the original pattern after the closing date will be eligible to win a prize.
Stay in touch with the Instagram account while the challenge is on because that’s where you will find any new information as it crops up. Make sure you use the new #so50visible20 hashtag although the original #so50visible is OK too. If a pattern company reposts your outfit (which obviously we really hope they will!) use the #so50thanks hashtag too. Keep an eye on their Stories feed too because sometimes they forget to tag us, or the tag doesn’t work for some reason.
The #so50visible20 challenge begins on March 1st and runs for the whole of the month so what are you waiting for? Share a photo of your garment along with the source pattern, have a look in saved highlights on the IG account for various ideas how to do this, it doesn’t have to be a brand new garment this year but it should be a new photo of it, not one you’ve shared before. You could even use a flatlay this time, particularly if you don’t like putting yourself in the frame. Have a look at #so50flatlay for ideas on this. There is no limit to the number of entries you can put in either.
We can’t wait to see how SewOver50ers rise to the challenge, the more we keep this in the public eye then the more chance we have of seeing older faces featuring on pattern covers, in magazines, in sewing books. And part of the worldwide fun of this challenge is seeing makes for the opposite seasons to the one we might be living in because, let’s remember, we’re a global account, and that’s a really big deal!
After a couple of months in the planning I can hardly believe that the first ‘official’ Sew Over 50 meet-up is over! This isn’t really a blog as such, it’s more of a photo album so that those who were there can look out for themselves and to prove that it did happen and a great time was had, new friendships were made, information and tips were shared, fabric was stroked and support and encouragement was offered.
Judith and I were simply overwhelmed by the feeling that was in the room for those 3 hours. The Village Haberdashery in West Hampstead, London proved to be the perfect venue to hold the meet-up with it’s mix of light-filled studio space and retail opportunities! Whilst quite a few of us already knew one another, and had met in the past, there were many others for whom this was the very first time they had gone to such an event. The distances some people travelled was extraordinary too, south Wales, Cumbria, Cheshire and north west England, Scotland, East Anglia, the south coast and Cologne, Germany were just some of the places people had come from. This represented a really big deal for some because it took them a long way outside their personal comfort zone to go on a long train journey to London and meet lots of strangers who they only ‘knew’ through the medium of little Instagram squares. So far as we can tell all of them thought it had been worth the effort and anxiety because within minutes of arriving they were chatting with fellow sewers and crafters as though they had known each other for years. That’s what the Sew Over 50 community seeks to encourage, to nurture and expand each others skills and talents, we try to make it a positive and supportive place to share our makes whether they are completely successful, or a dismal failure!
I would personally like to thank every single one of the companies and individuals who gave me prizes for the charity raffle in response to my requests, and several others who offered without me even asking.
Have a browse through the photos (please ask permission and credit me if you would like to use them elsewhere though, thank you) these are just a few of the hundreds that my daughter Bryony took for us but without them I don’t think there would be much record of the event having taken place…hardly anyone else took photos because they were too busy chatting!
I had opted to raise funds for The Samaritans, a UK-based charity who offer support at the end of the telephone to those at risk of suicide and the raffle made over £550 which is magnificent.
Thank you so much to everyone who came along and made it so enjoyable, thanks especially to Judith for having the courage to start the account in the first place. We’re approaching 18K followers and there have been almost 52K uses of the hashtag #sewover50 That’s a LOT of work which Judith and Sandy put in every day to ensure it’s such an enjoyable, interactive and mutually supportive community. I for one hope it continues this way. I’m sorry to those of you who couldn’t get a ticket, or are simply too far away, we want to actively encourage you to create your own meet-ups like this, there was no sewing at this one but you just need a venue where you can chat, a friendly cafe? your local sewing shop? Now we’ve started the ball rolling don’t forget to use the hashtag #so50meetup so we know what you’re up to.
Well this is definitely late in arriving seeing as the challenge finished on March 15th…! After my flurry of activity for the launch of the first SewOver50 challenge in February, and a follow-up post with updated pattern companies, you might have wondered (probably not though…) where I disappeared to? The answer is simply that I had a holiday booked so off I went! Rude I know but Judith and Sandy were fully in command of the day to day running of the challenge so away I went. I missed seeing large chunks at the end of the challenge though as we were on a cruise where internet access is extortionately expensive and much as I love my sewing buddies I don’t love them THAT much, or another option is you can buy beer in bars when in port in order to receive ‘free’ WiFi (follow a crew member, they always know where a hotspot is)
So that’s my excuses out of the way, how did you get on? Did you enter? I was exempt from entering (obviously) but I did contribute a few makes of my own using patterns that qualified.
I think what the challenge brought home to many people is the lack of visibility of anyone aged over 40 frankly, never mind over 50. There were many comments over the six weeks, from much younger sewers as well as more mature people, saying how they simply hadn’t noticed but once you had noticed it became obvious. We have grown largely immune to it and just accept that the image in no way reflects a large majority of makers, even younger dressmakers must be sick of competing with these idealised versions of themselves too. [ yes we know that this doesn’t bother everybody and that’s fine but that doesn’t mean the rest of us are willing to accept the status quo]
Did you discover a new pattern brand as a result of the challenge? I’m sure there are many other brands who didn’t make themselves known to us either by email or commenting on the previous blog posts and I’m definitely not going to vouch for the quality or otherwise of some of those that did but personally I found lots of new ones which I’ll look out for more often in future. Many of them are PDF which means wherever you are in the world they are still accessible to anyone.
Via her posts Judith encouraged people to contact pattern companies who don’t currently use older models and she herself has received some enlightening answers. Of those companies which have so far responded to Judith, almost without exception they say that, unless they have a friend or family member who is willing to model for them, it’s very very difficult to find suitable older professional models registered with agencies, even if they would like to use them. There were a number of different reasons cited for not using older models and, as we’ve said before, a brand is absolutely entitled to create their own ‘look’ as they see fit. Many also said they already featured, or promised in future to feature, a wider cross-section of makers of all kinds in examples of their patterns, this seems the absolute least that a brand can do in exchange for constant free advertising when we ’share the hashtag’ or tag them in our posts. One brand claimed to feature a wide range of their customers makes but having looked through their feed I beg to differ, a modest range all under about 35 is how I saw it.
A lot of brands are very small operations so we appreciate the difficulties this brings but they were also very often the ones that were most keen to bring about changes. I guess being small means they can alter things about their product if it’s within their power to do so and they genuinely want to.
One brilliant example is Selkie Patterns who are a start-up company based in London creating their own print-to-order designs on lovely quality ethically-sourced fabrics. In January on Instagram they put up a post asking for anyone who would be willing to model their next pattern, I somewhat cheekily responded by saying “would you consider an over 50?” Imagine my shock and surprise when Alexandra contacted me and said “yes!” Gulp!
A month later I found myself posing in the sunshine in a backstreet near Waterloo in London, modelling the new fabric design and a sleeve ‘add-on’ for their London dress, top and skirt pattern. I had a blast and Alex made me feel so comfortable and at ease, and it was all loads of fun…we had cake too! I bet no one eats cake on Vogue shoots… It feels slightly surreal to keep seeing myself pop up unexpectedly in their advertising and on the website now…perhaps Kate Moss feels the same.. I was happy to do it because it was a chance to start the ball rolling [perhaps I should sign up with an agency ROFL]
So if one little company just starting out can do it I’m sure others could too, with a modest camera, an attractive backdrop and a willing volunteer it’s possible to get really nice results. Some might expect to pay or be paid which is absolutely fair enough, especially with larger companies who should have a budget for this, but not everybody can do this at the outset. You only have to look through the Sew Over 50 Instagram account to see just how many fabulous, attractive, amazing, funny, inquisitive people there are out there sewing original and inspirational clothes for themselves-dressing in the way WE want to suit our personalities and tastes. Yes, we might ‘just’ want great fitting jeans and a comfy cardie sometimes but that doesn’t mean we can’t make them for ourselves with fantastic details and using beautiful fabrics.
When the challenge closed Judith had been keeping a list of all the qualifying entrants and, with the help of her two gorgeous grandsons, they quite literally pulled the names of the winners out of her hat!
All the winners should have now been notified and have hopefully claimed their prizes, it will be lovely if they share what they make with the rest of us eventually, it could become a sewing virtuous circle!
So, what have we learned from this? Well there’s still a long way to go for sure but there seems to be a shift in perception in many areas of life that as we get older we shouldn’t be relegated to the backwaters of life, nor should we go there quietly and wait for a life belt to be thrown to us, if we want attitudes to change we have to change them ourselves by making our presence felt. It doesn’t have to be in a loud and crashing way because sometimes the softly-softly approach will work better initially, and if it doesn’t then we’ll just get louder. There is an element of ‘don’t ask, don’t get’ because by approaching pattern companies and magazines directly with polite enquiries and requests we’ve found them starting to sit up and take notice. Again it goes back to us being people who have disposable income to spend on quality products, which businesses with any sense will embrace as a lucrative market (so long as they don’t talk down to us or patronise, we aren’t all in care homes just yet!)
Since its creation just seven short months ago the account now has over 10,000 followers and continues to grow all the time. The Great British Sewing Bee returned for a fifth series and featured several wonderful sewers in their 40s, 50s and 60s, it’s a source of real inspiration and encouragement (isn’t it interesting that one of the judges is a feisty and stylish woman in her 60s? That wealth of knowledge and experience takes time to acquire) There’s another series on the cards and applications are open now so why not give it a try, here’s the link to get you started..
And let’s not forget that 10 of us did a photoshoot for Love Sewing which appeared in February with a fantastic 3 page spread in the magazine and a longer version in their online blog. Editor Amy is always on the look out for readers to review the free gift patterns in each issue so if you think you can write a decent review and would like to participate in a photo shoot yourself then drop her an email.
Personally I’m as inspired by younger makers as I am by people my own age and older, having the cross-section matters to me. I love to go to meet-ups and socialising with other makers because even though it can feel like speed dating for dressmakers I know we all have at least that one interest in common at the outset.
I’ll keep sharing SewOver50 updates here from time to time, I’m always in contact with Judith and some of our other partners in crime. We’ve got plans for the year and we’re are always open to suggestions for collaborations or sponsorships of our initiatives so if you think you’ve something to bring to the table feel free to get in touch with one of us. If there’s a brand you love who you think could do more then why not email them, offer yourself as a tester or a model for them, at worst they’ll ignore you and, if they don’t, who knows where it might lead? You could also leave a pattern review on The Fold Line website, or your preferred pattern review website, try and include nice clear photos where possible, they don’t have to be super-styled but it helps everyone more if you can see the garment clearly (rather than a big ol’ mess in the background) with a couple of views.
Right! I’d better get back to some sewing now, it feels like forever since I did any!
SewOver50 has been going strong on Instagram for nearly 6 months now, since Judith Staley set it up last August, and it seemed like it was time to consolidate its success by setting up a new challenge for dressmakers to join in with.
Judith and I, along with Sandy in Brisbane, have been working on ideas for a while and eventually we hit upon the notion of asking anyone who wanted to join in to choose a pattern which featured an older person modelling it in the advertising ie: on the packaging or accompanying artwork. This proved to be even more difficult than we had imagined because it only went to show just how few pattern companies feature older models, never mind women of colour or larger sizes! Unlike some recent publicity elsewhere we’re not intending to shame pattern companies who don’t include us as part of their demographic because it isn’t helpful, we want to highlight and commend those companies that already do, even if it’s to a very small degree, and hope to encourage those that don’t to follow suit. It does seem though that a few companies have been falling over themselves to apologise to people of colour who sew (POC) or those who fall outside the ‘normal’ size range for excluding them, whilst we as older sewers didn’t merit such an acknowledgement-perhaps they actually don’t want our custom? Are we being too polite? Whatever, onwards…
Let me set out the challenge to you (should you choose to accept it…) it is this…
To sew a garment either for yourself or someone else using a pattern which features an older person ie: over approximately 45-50, on the cover and/or in other original supporting marketing. This doesn’t include a company sharing of other people’s versions of their patterns on social media. The point is to highlight how few patterns we think there are like this and to encourage designers and pattern companies to think outside the box more and include over the age of 50 in their advertising because we’re such a large part of their buying public. We feel that there is no valid reason to side line this particular audience especially as we often have more disposable income to spend.
The challenge can include any adult garment, for women or men, it can simple or advanced, outerwear or underwear, tops, bottoms, dresses. Only the garment which uses the older model in it’s artwork/advertising should be made, not any other garment by that company if it’s the usual situation.
We have decided to include patterns which feature in books or magazines (probably from within the last 5 years or so) too because there may be more opportunities available there.
If you feel strongly about using a genuine vintage pattern (as opposed to a modern take on vintage) which features an apparently older person then go ahead but it can be so hard to tell because everyone looked old back in the day, even teenagers!
Share what you’re up to as often as you like for the duration of the challenge, we all like to see what others are sewing and if you have a great pattern then let’s get it out there for all to see, someone else may want to choose it too! Make sure you follow the @SewOver50 account and use the hashtags #SewOver50 and #So50Visible so that we can all search for and see them too.
We’ve had several generous offers of patterns as ‘prizes’ from a few designers which will be randomly awarded at the end of the challenge. This isn’t really intended to be a competition, it’s more a sharing of ideas and inspiration and highlighting our presence.
In no particular order the ‘prizes’ are as follows-
The Maker’s Atelier-Holiday shirt and top.
Seamwork- 1 of 3 PDF patterns
Paper Theory-Olya shirt
Alice & Co-pattern bundle.
You don’t have to make a brand new garment for the challenge but ideally it will be one you’ve made relatively recently (within a year, say) and haven’t already shared lots of times. Why not take a new photo of it though?
When you’re ready to enter then you must include a shot of the original pattern as well as your finished make. If you don’t know how to do multiple images or collages on Instagram then just include the pattern in the shot with you (or your chosen model) Judith will share regular posts and information and you have plenty of time.
Post your photos any time between February 1st and March 15th 2019 on the @SewOver50 account and make sure you include the hashtags so that we can see them.
The Challenge is open to EVERYONE regardless of your age, size, gender, ethnicity or orientation.
Once we started searching we realised that although there are MASSES of pattern companies now there were very, VERY few using older models [the slight exception seems to be for men’s patterns where an older man is deemed to ‘distinguished’ the same does not seem to apply to women] Judith and I trawled through The Fold Line’s huge database which was very helpful as it collates so many pattern companies but it was often extremely difficult to tell if the model was in the over 45-50 bracket or whether they just appeared that way! We decided to err on the side of caution so as not to cause offence but if you feel the model (or the illustration) is ‘older’ then go right ahead.
There are doubtless more pattern companies existing in a small way where you are-SewOver50 has a global reach with followers all over the world-so if you know of a company, or are a pattern company, probably producing PDFs, then please highlight it on Instagram or message Judith directly and she’ll share it on the account.
We’ve compiled a list for you to look through [it isn’t that long and it isn’t definitive by any means] so hopefully you’ll feel inspired and want to show some love to those companies which already acknowledge we exist!
Wendy Ward-Beginner’s Guide to Sewing with Knits book
Any pattern created for a sewing or dressmaking magazine and which is modelled by an older person could also be deemed eligible.
As I’ve said in previous blog posts, I know full well that some smaller companies want to keep a tight rein on the image that they are projecting and I respect that completely. Sadly, as a wider community, we’re noticing that some of these companies don’t ever acknowledge any of us, via social media, who don’t fit into their ideal demographic. They are more than content to encourage us to ‘share your makes’ and ‘share the hashtag’ etc. so that they get lots of lovely free advertising from us but this is starting to get galling and I’m thinking of no longer naming, or indeed reviewing, any pattern by certain brands if they can’t be bothered to acknowledge the actual community that they rely on! #NoLikeNoMention
There are a quite number of other groups that are under represented in sewing community terms too so if you feel you are in one of those; people of colour who sew, curvaceous sewers and people with disabilities are just a few examples, please take it as read that you are absolutely invited to be a part of this too, the #SewInclusive hashtag would be pointless if it didn’t actually include anyone who wants to be involved.
We really hope that you’ll want to join in with this challenge, and that by doing so, as a community, we’ll encourage more pattern companies to choose carefully the models they use. Many of them must have stylish Mums or Aunties who would be up for a photo-shoot, or there are plenty of beautiful people right here in the sewing community who would volunteer I’m sure.
We’d love you to be a part of this challenge and help demonstrate that there are many of us who, whilst we’re a bit older, we still take a keen interest in fashion and great clothes, and we make stylish things which deserve to be seen and acknowledged by a greater section of the home dressmaking market. I want to stress that other than the pattern ‘prizes’ which have generously been donated this post is not sponsored, endorsed or affiliated by anyone and the @SewOver50 account isn’t either. We’re really looking forward to seeing what you all come up with so get searching, begin sewing and start sharing.