I made a Sew Over 50 video!

I thought I would share with you the video I made specifically for the recent Sewing Weekender here in the UK for anyone who wasn’t able to, or wasn’t interested in attending. Unlike previous years, when the event takes place over two days in Cambridge, this one was entirely online and so the organisers, Kate and Rachel at The Fold Line and Charlotte @englishgirlathome asked an impressive selection of contributors to make short videos on a variety of topics. I’ve never made a film before so it was a pretty steep learning curve!

The first challenge was going to be filming it, and then it would have to be edited in some way too. I worked out that if I balanced my phone on top of my sewing machine in my workroom it was at the right sort of height with good light. Then I decided I needed a script of sorts to keep me on track and that is what I’ve reproduced here, along with the video itself. I printed it out and stuck the sheets to the window and to the sewing machine like a kind of ramshackle autocue! It turned out the window was too far away though and I looked like I was gazing to the heavens for divine inspiration…how to vloggers do this all the time? Maybe they do just waffle on and nobody minds? hey ho, I knew the things I wanted to say and without some kind of prompt I might forget some of them. Anyway, I managed to film it in bursts although I did have to pause one time to shoo the pigeons off the roof because they were audibly clumping about and I didn’t need that distraction too! I found my laptop has iMovies so I managed to splice the whole thing together using that, the next Jane Campion I am not!! The script below is not word-for-word what I said because I managed to freestyle it a couple of times in an attempt to sound natural but for anyone with hearing difficulties it’s close enough, I’m afraid subtitles were absolutely beyond my rudimentary film-making abilities.

I hope you’ve all been enjoying the Online Sewing Weekender and I want to begin by thanking Kate and Rachel of The Fold line and Charlotte from English Girl at Home for taking the very brave and audacious step of carrying on with the event in spite of the strangeness of the times. It’s so great to imagine all of us sewing away at the same time wherever we are in the world.

As well as my own Instagram account I’ve also been involved with the SewOver50 account since the very beginning and whilst Judith and Sandy manage the account on a day-to-day basis I write the blogs which accompany particular discussions or any challenges which have been running.

When Kate, Rachel and Charlotte invited me to be involved I thought I’d chat a bit about the #so50visible challenge involving indie patterns in particular. It first ran in February last year and then again this March.

The reason SO50 began in the first place was because we felt that our slightly older age group was being overlooked by the burgeoning home sewing industry and we really didn’t want it to become as age-centric as the mainstream fashion industry has always been. Plus many of us bring a wealth of knowledge and experience which we’re only too happy to share with anyone new or maybe returning to dressmaking at home. 

Many of you will know that the dress pattern market has been dominated for many decades by the so-called Big 4 but in the last 10 years or so there’s been a boom in independent designers putting out their own patterns.

Followers of SO50 have embraced these indie designers with gusto but we also felt a little bit side-lined by them too. We didn’t often see ourselves being reflected back on the packaging or marketing. 

The #so50visible challenge was created to draw some attention to ourselves, to highlight that very few older sewers were featured, and to politely encourage a change of thinking. 

We came up with the idea to ask people to only sew a pattern which featured an older model in it’s advertising and promotion.

Judith and I spent an absolute age trawling through the Fold Line database and eventually came up with quite a modest list considering how many patterns are listed! We found a few books with older models too. 

Throughout the month long challenge followers were asked to share their makes, it meant many people found new brands of pattern maker which we might not have heard of before. Very often the most popular patterns were stylish, fashion-forward and wearable but the model looked more like us. Many of SewOver50’s followers are still very interested in fashion and style and we still want to look good whilst making our own clothes. 

Many of us in our 50s and 60s have more time to sew for pleasure and we might have more cash to spend on patterns and fabric too so it always strikes me that it’s a missed opportunity for indie pattern makers to disregard this huge potential market. 

While the first challenge was running we also introduced the #so50thanks hashtag because if anyone’s make was reposted by the designer we thought it was important to appreciate that they had first of all noticed and acknowledged the maker and that they were then happy to share it on their own feed. 

It’s a virtuous circle isn’t it? Feature an older model on the pattern and it gets our attention, we buy your product, we share our makes, SewOver50 probably reposts to it’s 20K followers, you get free advertising to an audience with money to spend, and more people will buy the pattern because they can imagine themselves wearing those clothes-simple! 

There are a few brands which have always been great at using a diverse range of models including Paper Theory, The Maker’s Atelier, Cashmerette, Pattern Union, Style Arc and Grainline for example, and Closet Case patterns have recently named their newest release Blanca after one of our most stylish and inspiring SO50 stalwarts, which is just fantastic and very exciting.

As well as pattern brands there are also a number of books including those by Wendy Ward and Everyday Style by Lotta Jansdottir with a real cross-section of models in them. 

There are a few other companies like Maven and Alice & Co who don’t use models at all, just illustrations or mannequins but they are super-supportive and involved in our community and constantly share and repost. Let’s be honest here, most of us are pleased to get a like or a repost because it gives us a little boost that the designer noticed us, we can all gain ideas and inspiration from others, and we want to see the garments being worn by people who are similar to ourselves in some way. The pattern companies which do notice us have then tended to become very popular with SO50 followers, it’s that virtuous circle again. 

We think there’s a small element of change happening but there’s a long way to go, though there are more companies than just the ones I’ve had time to mention here and there’s always room for more. 

I’m always happy to share the knowledge and experience I have from many years of sewing, and I know of many others who are too. It’s fantastic to be a part of this worldwide sewing community and it’s diversity is vital so if we can encourage a few more indie brands to look beyond the young, slim, white stereotype then that can only be a positive thing right? 

Enticing us to spend our grey pounds (or dollars) is a good reason to check out what the followers of SewOver50 are up to especially as there are now almost 20,000 of us! And I will often write honest reviews of patterns or fabric over on my blog which you might find interesting too, I like to think I’m a critical friend. I would encourage anyone to look at the #sewover50 hashtag because there are now tens of thousands of images to inspire you.

Anyway, I hope you’ll enjoy the rest of the Sewing Weekender wherever you are, and I hope whatever you’re sewing is going well, with any luck we will have opportunities to meet again in real life before too long, I do hope so. I love going to meet-ups and being able to chat with fellow sewers, and filming myself like this is a first for me so I hope it’s made a bit of sense! 

Thank you again to Kate, Rachel and Charlotte, 

Bye bye etc etc…

I spent both days of the Weekender on a video call with two of my sewing buddies Melissa Fehr and Elizabeth Connolly, I met them both originally at the first Weekender and we’ve all been fortunate enough to go to every one since, we weren’t going to let a pandemic stop us this time! I made another Camber which was one of the projects I cut out on my recent batch cutting splurge and I added a machine embroidery stitch from my Pfaff Quilt Ambition 2.0.

Me, Melissa and Elizabeth on Melissa’s phone perched in her workspace!

Over the course of the weekend over 1900 people joined in by buying a ticket, and all the profit from ticket sales which totalled over £23K were donated to four fantastic charities, NHS Together, Mind, Stephen Lawrence Trust and Black Lives Matter.

If you’ve ever read any of my previous blog posts you’ll know I really enjoy going to meet-ups so not being able to do this for the last few months has been sad to say the least, with luck it won’t be too much longer though. To my mind, this year Charlotte, Kate and Rachel have successfully created the next best thing because everyone could sew whenever and wherever they were in the world. Some did as I did and had group chats going on, two sewers I know set up their machines on trestle tables in the garden (suitably distanced of course!) others were solo but had all the video content to keep them company or by using the #sewingweekender hashtag, some didn’t/couldn’t really join in with sewing on the day for one reason or another but took part in the giant Zoom at the end of Saturday, or early afternoon on Sunday. The Zoom was fantastic because it made me realise just how many people from all over the world had been participating including the US, Canada, Germany, Norway, Israel and Australia, and hearing so many shout-outs for SewOver50 from them was even better! Everyone, whatever their situation or circumstances, had the opportunity to buy a ticket-which was essentially a charitable donation anyway-it will be interesting to see if this is a format that could be repeated in the future to make the event inclusive worldwide. Were you ‘there’? what did you make of the concept, and was it preferable in some way to the real life event for you, or not as good? I’d be interested to hear your thoughts

Until next time, happy sewing,

Sue

The first official Sew Over 50 meet-up

After a couple of months in the planning I can hardly believe that the first ‘official’ Sew Over 50 meet-up is over! This isn’t really a blog as such, it’s more of a photo album so that those who were there can look out for themselves and to prove that it did happen and a great time was had, new friendships were made, information and tips were shared, fabric was stroked and support and encouragement was offered. 

Judith and I were simply overwhelmed by the feeling that was in the room for those 3 hours. The Village Haberdashery in West Hampstead, London proved to be the perfect venue to hold the meet-up with it’s mix of light-filled studio space and retail opportunities! Whilst quite a few of us already knew one another, and had met in the past, there were many others for whom this was the very first time they had gone to such an event. The distances some people travelled was extraordinary too, south Wales, Cumbria, Cheshire and north west England, Scotland, East Anglia, the south coast and Cologne, Germany were just some of the places people had come from. This represented a really big deal for some because it took them a long way outside their personal comfort zone to go on a long train journey to London and meet lots of strangers who they only ‘knew’ through the medium of little Instagram squares. So far as we can tell all of them thought it had been worth the effort and anxiety because within minutes of arriving they were chatting with fellow sewers and crafters as though they had known each other for years. That’s what the Sew Over 50 community seeks to encourage, to nurture and expand each others skills and talents, we try to make it a positive and supportive place to share our makes whether they are completely successful, or a dismal failure! 

I would personally like to thank every single one of the companies and individuals who gave me prizes for the charity raffle in response to my requests, and several others who offered without me even asking. 

Have a browse through the photos (please ask permission and credit me if you would like to use them elsewhere though, thank you) these are just a few of the hundreds that my daughter Bryony took for us but without them I don’t think there would be much record of the event having taken place…hardly anyone else took photos because they were too busy chatting!

unpacking the cake!
starting to arrive
the chatter gets going
The Village Haberdashery before we filled it up!
Marcia and Ana in the queue to get in
Val and Gilly came a very long way and had never been to a meet-up before but they had a great time
one question which never got asked was “did you make that?” because, obviously, we DID! More likely was “which pattern is that?” or “where’s that fabric from?”
pattern designers Marilla Walker and Ana Cocowawa Crafts who both donated prizes
what’s in the bag?
It’s a handmade plaque made especially for me by Jayne Wright, who also donated two handmade ceramic hedgehog pin-cushions (Threadquarters is the name of my workroom in the garden) Thank you so much Jayne
Judith and Lisa Bobo Bun who had come all the way from Norwich
Sara telling Jo all about sway back adjustments
I love this one, setting up for a selfie!
when Insta-friends finally meet in real life
this made me smile, Judith and I mirroring each other…
Ex-Brownie leader waiting for quiet
Ceramicist extraordinaire Corrie with our Great Leader, naturally she’s wearing one of her own handmade brooches
Susan and Amanda Patterns and Plains who generously offered a prize without me even asking
sorry Marilla but this was the best photo without one of you having closed eyes!
the much-admired cake made by Mr Y, it was universally agreed that it was a delicious fruit cake! ( and now he won’t let me forget it!)
busy in the shop now too
I love how during the course of the afternoon people are in different shots talking to different people all the time.
None of these ladies knew each other before they arrived but they got on like a house on fire
having a really good natter
my raffle ticket-selling friends Sara and Di
Me and lovely Ruth, whose son kindly donated a fabulous designer Anglepoise lamp which was much-coveted in the raffle.
Sharon (with the shoulder bag) is the talent and the brains behind Maven Patterns and generously donated 3 patterns to the raffle
group shot-it was a bit like herding cats but I think we got virtually everyone in
gathering to draw the raffle
by the wonders of WhatsApp I’m telling Kate (who was in Stockholm) that she had won a prize
She had won some lovely Lamazi fabric
with my fellow Love Sewing magazine photo-shoot friends, minus Kate and Sarah who couldn’t be with us. Love Sewing donated a one year subscription
this is us with former editor Amy and we featured in the February 2019 of Love Sewing magazine
designer Lucy of Trend Patterns donated two, here’s Charlotte with her prize
Corrie was thrilled with her Anglepoise, she’d been coveting it right from the beginning!
Sue was over the moon to win a Pfaff Passport 3.0
Judith trying out my teleportation device fashioned from an old hairdryer and sticky-back plastic. It didn’t work so it’s back to the drawing board for me!

I had opted to raise funds for The Samaritans, a UK-based charity who offer support at the end of the telephone to those at risk of suicide and the raffle made over £550 which is magnificent.

Thank you so much to everyone who came along and made it so enjoyable, thanks especially to Judith for having the courage to start the account in the first place. We’re approaching 18K followers and there have been almost 52K uses of the hashtag #sewover50 That’s a LOT of work which Judith and Sandy put in every day to ensure it’s such an enjoyable, interactive and mutually supportive community. I for one hope it continues this way. I’m sorry to those of you who couldn’t get a ticket, or are simply too far away, we want to actively encourage you to create your own meet-ups like this, there was no sewing at this one but you just need a venue where you can chat, a friendly cafe? your local sewing shop? Now we’ve started the ball rolling don’t forget to use the hashtag #so50meetup so we know what you’re up to.

Now, back to some sewing for a while!

until next time,

happy sewing

Sue

My first Sew Me Sunshine fabric review.

When Harriet asked me if I’d contribute a blog post for Sew Me Sunshine I was excited and very happy to help. After I’d had a good look at all their lovely fabrics I settled on the pink colour-way of the Gemma viscose/linen mix, it’s such a pretty shade with a magnolia flower print. When the fabric arrived Harriet has included a helpful card with full fabric details including fibre composition details plus width and quantity purchased. There’s a space to note if you pre-wash or not before it goes in the stash or straight to use.

The print is quite wide spaced and one-way [actually there are one set of flowers which run in one direction and another set which go the opposite way] so it’s worth bearing this in mind with pattern placement, and all your pieces should be positioned one way or the other.

I decided to make a Maven patterns French Dart shift dress which I’ve made twice before because it’s a lovely simple shape with no fastenings which makes it quite quick to make, three sleeve options, side seam pockets and an elegant roll collar.  

Because of the positioning of the print I opted to have the smaller flowers running down the centre rather than the large blooms which would have resulted in a more wasteful lay plan. As I had enough fabric I opted for the long sleeved version which I’ve made both times previously, the gathers at the cuff are so pretty. I cut the sleeves so that similar flowers are on a level with the dress front.

Because the fabric is quite loosely-woven and a linen mix it tends to fray a bit you’ll need to be aware of this. Making a style with lots of gathers may not be wise because it will start to come apart eventually the more you pull the gathers up-the cuffs on this dress were fine as it’s fairly short. The fabric would look lovely in pleats or folds too.

the gathered cuff has a pretty binding

The fabric sews up beautifully, it isn’t overly drapey but it’s nicely fluid and responds well to pressing although like most linen, and linen/mix, there is noticeable but not excessive creasing-this is one of the features of the fabric and you have to accept that as part of it, it isn’t a fault. You could also use it for loose-fitting shirts or trousers, for example the Zadie jumpsuit from Paper Theory would look gorgeous in it or what about the Tilly and the Buttons Seren dress, nothing too tight-fitting though as it will crease badly or ‘seat’. You can always add a soft cotton lawn lining to a fabric like this which might help, this particular fabric isn’t sheer though so you can’t really see through it.

The structure of the fabric lends itself to the roll-neck collar and this one doesn’t have any interfacing in it, it stands well on its own.

I’m really happy with the finished dress, it’s very feminine and in a very unpredictable British climate I think it will be ideal on cooler warm days (does that make sense!?) I’ll wear it with tights in the autumn. Incidentally, I hand finished the hem so that the stitches are invisible, you could machine it up though.

We went to a wedding at Hatfield House just after I finished the dress so what better opportunity to wear it and stand in front of some of the most beautiful wisteria. What you can’t see is the long-sleeved thermal top I’m wearing underneath because it was actually freeeezing cold and I was determined not to wear a coat over the top!
We’re always entertaining wedding guests!
In the beautiful Old Palace Garden, it’s evening now so it was getting a bit dark for decent photos really.

Thank you Harriet for providing me with the fabric and the opportunity to write about it-it also comes in a pale blue colour-way too which is equally lovely if pink isn’t your thing. 

Until next time,

Happy Sewing,

Sue


The first SewOver50 challenge roundup and what’s next?

Well this is definitely late in arriving seeing as the challenge finished on March 15th…! After my flurry of activity for the launch of the first SewOver50 challenge in February, and a follow-up post with updated pattern companies, you might have wondered (probably not though…) where I disappeared to? The answer is simply that I had a holiday booked so off I went! Rude I know but Judith and Sandy were fully in command of the day to day running of the challenge so away I went. I missed seeing large chunks at the end of the challenge though as we were on a cruise where internet access is extortionately expensive and much as I love my sewing buddies I don’t love them THAT much, or another option is you can buy beer in bars when in port in order to receive ‘free’ WiFi (follow a crew member, they always know where a hotspot is)

So that’s my excuses out of the way, how did you get on? Did you enter? I was exempt from entering (obviously) but I did contribute a few makes of my own using patterns that qualified.

The Heron Dress by The Sewing Revival
The Holiday Shirt by The Maker’s Atelier, I’ve used this pattern 5 times now.
The Dawson Coatigan by The Thrifty Stitcher (what IS going on with my face? Don’t answer, it’s a rhetorical question!!

I think what the challenge brought home to many people is the lack of visibility of anyone aged over 40 frankly, never mind over 50. There were many comments over the six weeks, from much younger sewers as well as more mature people, saying how they simply hadn’t noticed but once you had noticed it became obvious. We have grown largely immune to it and just accept that the image in no way reflects a large majority of makers, even younger dressmakers must be sick of competing with these idealised versions of themselves too. [ yes we know that this doesn’t bother everybody and that’s fine but that doesn’t mean the rest of us are willing to accept the status quo]

Did you discover a new pattern brand as a result of the challenge? I’m sure there are many other brands who didn’t make themselves known to us either by email or commenting on the previous blog posts and I’m definitely not going to vouch for the quality or otherwise of some of those that did but personally I found lots of new ones which I’ll look out for more often in future. Many of them are PDF which means wherever you are in the world they are still accessible to anyone.

Via her posts Judith encouraged people to contact pattern companies who don’t currently use older models and she herself has received some enlightening answers. Of those companies which have so far responded to Judith, almost without exception they say that, unless they have a friend or family member who is willing to model for them, it’s very very difficult to find suitable older professional models registered with agencies, even if they would like to use them. There were a number of different reasons cited for not using older models and, as we’ve said before, a brand is absolutely entitled to create their own ‘look’ as they see fit. Many also said they already featured, or promised in future to feature, a wider cross-section of makers of all kinds in examples of their patterns, this seems the absolute least that a brand can do in exchange for constant free advertising when we ’share the hashtag’ or tag them in our posts. One brand claimed to feature a wide range of their customers makes but having looked through their feed I beg to differ, a modest range all under about 35 is how I saw it.

A lot of brands are very small operations so we appreciate the difficulties this brings but they were also very often the ones that were most keen to bring about changes. I guess being small means they can alter things about their product if it’s within their power to do so and they genuinely want to.

One brilliant example is Selkie Patterns who are a start-up company based in London creating their own print-to-order designs on lovely quality ethically-sourced fabrics. In January on Instagram they put up a post asking for anyone who would be willing to model their next pattern, I somewhat cheekily responded by saying “would you consider an over 50?” Imagine my shock and surprise when Alexandra contacted me and said “yes!” Gulp!

A month later I found myself posing in the sunshine in a backstreet near Waterloo in London, modelling the new fabric design and a sleeve ‘add-on’ for their London dress, top and skirt pattern. I had a blast and Alex made me feel so comfortable and at ease, and it was all loads of fun…we had cake too! I bet no one eats cake on Vogue shoots… It feels slightly surreal to keep seeing myself pop up unexpectedly in their advertising and on the website now…perhaps Kate Moss feels the same.. I was happy to do it because it was a chance to start the ball rolling [perhaps I should sign up with an agency ROFL]

So if one little company just starting out can do it I’m sure others could too, with a modest camera, an attractive backdrop and a willing volunteer it’s possible to get really nice results. Some might expect to pay or be paid which is absolutely fair enough, especially with larger companies who should have a budget for this, but not everybody can do this at the outset. You only have to look through the Sew Over 50 Instagram account to see just how many fabulous, attractive, amazing, funny, inquisitive people there are out there sewing original and inspirational clothes for themselves-dressing in the way WE want to suit our personalities and tastes. Yes, we might ‘just’ want great fitting jeans and a comfy cardie sometimes but that doesn’t mean we can’t make them for ourselves with fantastic details and using beautiful fabrics.

When the challenge closed Judith had been keeping a list of all the qualifying entrants and, with the help of her two gorgeous grandsons, they quite literally pulled the names of the winners out of her hat!

Our generous prize sponsors were:

The Maker’s Atelier
Paper Theory
The Sewing Revival
Naughty Bobbin Patterns
Alice & Co Patterns
Seamwork Magazine
Maven Patterns
The Thrifty Stitcher
Viola Isabelle 6
Ann Normandy
Designer Stitch
Fresh Press Patterns
Laura Sew Different

All the winners should have now been notified and have hopefully claimed their prizes, it will be lovely if they share what they make with the rest of us eventually, it could become a sewing virtuous circle!

So, what have we learned from this? Well there’s still a long way to go for sure but there seems to be a shift in perception in many areas of life that as we get older we shouldn’t be relegated to the backwaters of life, nor should we go there quietly and wait for a life belt to be thrown to us, if we want attitudes to change we have to change them ourselves by making our presence felt. It doesn’t have to be in a loud and crashing way because sometimes the softly-softly approach will work better initially, and if it doesn’t then we’ll just get louder. There is an element of ‘don’t ask, don’t get’ because by approaching pattern companies and magazines directly with polite enquiries and requests we’ve found them starting to sit up and take notice. Again it goes back to us being people who have disposable income to spend on quality products, which businesses with any sense will embrace as a lucrative market (so long as they don’t talk down to us or patronise, we aren’t all in care homes just yet!)

Since its creation just seven short months ago the account now has over 10,000 followers and continues to grow all the time. The Great British Sewing Bee returned for a fifth series and featured several wonderful sewers in their 40s, 50s and 60s, it’s a source of real inspiration and encouragement (isn’t it interesting that one of the judges is a feisty and stylish woman in her 60s? That wealth of knowledge and experience takes time to acquire) There’s another series on the cards and applications are open now so why not give it a try, here’s the link to get you started..

And let’s not forget that 10 of us did a photoshoot for Love Sewing which appeared in February with a fantastic 3 page spread in the magazine and a longer version in their online blog. Editor Amy is always on the look out for readers to review the free gift patterns in each issue so if you think you can write a decent review and would like to participate in a photo shoot yourself then drop her an email.

The fabulous 50s gals and editor Amy.

Personally I’m as inspired by younger makers as I am by people my own age and older, having the cross-section matters to me. I love to go to meet-ups and socialising with other makers because even though it can feel like speed dating for dressmakers I know we all have at least that one interest in common at the outset.

I’ll keep sharing SewOver50 updates here from time to time, I’m always in contact with Judith and some of our other partners in crime. We’ve got plans for the year and we’re are always open to suggestions for collaborations or sponsorships of our initiatives so if you think you’ve something to bring to the table feel free to get in touch with one of us. If there’s a brand you love who you think could do more then why not email them, offer yourself as a tester or a model for them, at worst they’ll ignore you and, if they don’t, who knows where it might lead? You could also leave a pattern review on The Fold Line website, or your preferred pattern review website, try and include nice clear photos where possible, they don’t have to be super-styled but it helps everyone more if you can see the garment clearly (rather than a big ol’ mess in the background) with a couple of views.

Right! I’d better get back to some sewing now, it feels like forever since I did any!

Until next time,

Sue

Sewing makes of 2018

I think this is a fairly comprehensive album of my makes in 2018, most of them have been worn a good number of times although not all were for me.

When I look back like this I realise what a busy sewing year 2018 was ( and a bit of knitting too!). Also, there seem to be a LOT of dresses and tops but very few skirts and trousers! I think this is definitely as a result of me gaining weight in the last two years and feeling self-conscious so, with the exception of my Megan Nielsen Ash jeans from autumn 2017, I really haven’t wanted to make close-fitting clothes.

I’m addressing this now, with some success so far, but the other truth is that I like wearing looser-fitting clothes anyway, although hopefully I can go down a size or two when I make them in future…time will tell.

Some of the garments you see here have been worn loads since I made them whilst others were less successful. Sometimes this was bad fabric choices, sometimes they didn’t suit me after all, also the weather became so hot that I didn’t wear the heavier items as much as I expected at the time.

I tend not to set myself up for ‘sewnine’ or other year-long initiatives because I’d rather see what takes my fancy as time passes, or whatever gap I feel needs filling. I’ve really enjoyed making a few jackets and coats this year and they have all had a good amount of wear, they aren’t something I’d done much previously. I’ll be making a couple of posh frocks soon because we’re going on a cruise in March which will need a few fancy threads in the evenings, I’ll be taking old favourites like the Maker’s Atelier Holiday Shirt and New Look 6351 trousers, and Papercut Moana to keep cool in during the day though.

Have you got sewing plans already for 2019 or are you more like me and just see what takes your fancy? We’ve got the new series of the Great British Sewing Bee to look forward to very soon and I’m sure that will inspire even more people to take up this brilliant activity with us! Dressmaking is an activity anyone can try fairly easily these days and there is so much inspiration, help and encouragement out there too, in a way it never was when I was first sewing.

I can’t wait to see the two blockbuster exhibitions at the V&A next year, Dior: Designer of Dreams opens in February and Mary Quant in April so there’s lots to look forward to there. It’s well worth considering membership this year I’d say, I’ve had excellent value-for-money from mine these past four years. [alternatively, Art Fund is also worth considering if you don’t live near London because that gives you reductions to lots of galleries and museums all over the UK, including the V&A)

I’m also looking forward to seeing a lot more SewOver50 activity from all over the world too, have you joined yet?

Maybe our paths will cross in 2019 and we can talk sewing together in real life?

Until then, happy sewing

Sue

Does ageism exist in modern dressmaking and why do we need the SewOver50 hashtag?

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So, does ageism exist in modern dressmaking both as a pastime and an industry as it’s developing at the moment? Obviously I hope the answer to my question is “no” but I have my doubts that’s the case.

Why am I even asking? I’m asking because, after I published my last blog about ‘big 4 patterns’ and indie patterns, one point I raised for discussion was that I’d noticed certain pattern designers were ignoring my photos when I’d tagged their product in them. It seems this resonated with others too, and all of us appear to be in the over 45-50 in age group. I’m also well aware by saying this that there will be those who think I’m being paranoid, have an over-inflated sense of my own importance or just suffering from FOMO! (fear of missing out, if you haven’t heard that before) simply for writing this.

Firstly, a very quick lesson in Instagram if you don’t use the platform-those of us who use Instagram regularly know that if we share photos of garments we’ve made it’s completely normal to say which pattern it is and also where we bought the fabric from for example, by ‘tagging’ those companies in the picture. Doing this means that others who see your post know what the products are if they’re are interested in buying them. Within the Instagram sewing community it’s a normal part of what we all enjoy. Tagging also alerts those companies or individuals to a post containing one of their products which they wouldn’t otherwise see. It’s nice to get a ‘like’ from these companies or individuals, more as an acknowledgement than anything else, a comment is even better and a repost on their own feed is the ultimate in flattering acknowledgment of your make.

Eventually it’s possible to strike up ‘conversations’ with some of these companies, much in the same way we do between ourselves in response to photos we like or find interesting or intriguing for example. [Weird guys with guns looking for lurve and usually involving God are a whole other matter and to be avoided and blocked at all costs]  We use their product and mention it so it’s free advertising for them, we get the satisfaction of knowing they’ve seen what we’ve made.

So far, so good, but in the last two years or so there seems to be a proliferation of new independent pattern companies and they are all clamouring for our attention and support, it’s becoming a very crowded market.

I won’t lie, it is very satisfying to have your work acknowledged and I’m always happy when it happens for one of my makes because we all like that approval don’t we? I’ve learned, however, that there are some companies who never acknowledge a tag, it isn’t what they do, it can be a bit like that on Twitter too. There’s no point in jumping up and down in front of them like a needy child.

Initially I didn’t really notice with a particular pattern company I’d used because when I shared the first post of my make being modelled by Doris my dress stand it got a ‘like’. In other words, no clues there to what I look like or anything, and I made it in almost identical fabric to the photo to the pattern cover itself, nothing too ‘inappropriate’. I decided I’d share some better photos in nicer surroundings when I was on holiday a couple of weeks later. This time I ‘modelled’ the dress myself and tagged all the usual information, pattern, fabric etc. Eventually I noticed that it hadn’t provoked a response this time…interesting I thought.

Earlier in the summer I made a garment for a student’s Final exhibition and by chance was asked to use a particular pattern by this same company for it. The photo I was eventually able to share was again of a headless dress stand wearing the garment and this got an acknowledgment.

Funny, I thought, so I had a look at their feed for myself. It’s fair to say that it’s all a beautifully curated series of images, there are reposts of other people’s makes too but all very much in line with their chosen ‘company’ image and saying more about the carefully staged photo than the garment itself. Of course any company is perfectly entitled to use only the images it chooses to to promote itself, I understand that.

I’d decided to make a second version of the dress with some lovely printed viscose linen fabric I bought in Sewisfaction, it was ideal for the dress and would be comfortable in the very hot weather we’d been experiencing in the UK. I would test my suspicions by tagging the pattern company in a photo of me wearing it to see what happened! As I expected, nothing happened. I got a lovely comment and a repost from Sewisfaction about the fabric but as far as the pattern went my face clearly doesn’t fit and I’ll draw my own conclusions why.

Ok, so now I definitely sound paranoid right?

This isn’t the only indie company that I’ve had it happen with and I now know, because other sewers have told me, that they feel ignored by some brands too. It’s like there’s an inner sanctum of pattern brands, bloggers with large followings and newly-hatched fabric businesses and it all goes around and around in this special perfect storm of ‘dreamy’ fabric and ‘swoon-worthy’ ruffles (and when did we get so much hyperbole in sewing too!?)

So what next? Well there isn’t much I can actually ‘do’ other than not bother tagging in photos, I guess if a person looking at my feed is interested enough in the garment they can ask me directly what it is and I’ll tell them. Also, I like to write pattern reviews here on the blog and each one can take me hours to put together. Simple Sew provide me with patterns but almost every other review has been of my own volition because I think I’ve got something useful or helpful to say about a pattern, I don’t write “it’s pretty and here are some lovely pictures of me modelling it” because that’s fairly pointless. I would have written a blog about the offending dress but now I shan’t because why would I waste my time when I could be sewing other things instead. [I should have been concerned from the outset because the model on the packet is about 6’ 7” and 6” wide so I’m guessing I’m not their target audience! hasn’t stopped me yet though LOL] At nearly £20 a pop these patterns are at the distinctly pricey end too.

Which brings me to the newly created hashtag ’SewOver50’. Fellow sewer and Instagrammer Judith Staley felt strongly enough to set up a new account @sewover50 in order that anyone can feel more connected with the online sewing community. In the first 3 days the response has been astonishing, and I think Judith has found it a little overwhelming. The sheer volume of women [no men with guns etc etc] has been extraordinary and I think is an indication of the number of people who want their own ’tribe’, where they don’t feel pushed aside by ambitious younger women. We all have a lot to offer this sewing community of ours and it’s worldwide. In the UK we’re pretty good at holding meet ups and I think the same is true in Australia, I’m not so sure about the US though.

Personally, I love being part of a completely mixed group-all ages, all sizes, all ethnicities, and I don’t want that to change. I don’t only want to be part of the ‘over-50’s’, not at all! But I won’t sit back and let us be ignored either and if this blog upsets or provokes a few people then good! Of course it’s vital to be ambitious for your business and have big plans and ideas but I would remind the ones who think it doesn’t matter if they engage, or not, with an older demographic that by choosing not to acknowledge or engage then they are potentially closing off a lucrative income stream. That isn’t a very sound business idea is it?

On a recent Stitcher’s Brew podcast Amy Thomas, editor of Love Sewing magazine here in the UK, said specifically that she wanted to include a really diverse range of readers in the magazine (this must be true because even I’ve been in it!) which is great and the evidence is there in the pages. I hope other magazines are of a similar opinion but as I don’t buy loads of them I can’t comment. Several pattern brands which I’ve mentioned before including Maven and The Maker’s Atelier take a very broad and inclusive look at who buys their products and then feature those makers in their own advertising and so on. Their styles are classic and wearable but fashion forward and designed to be remade many times, not here today, gone tomorrow. Incidentally, I’m not sponsored by either of them, I just admire their aesthetic.

I could go on but I’d prefer that others join in the discussion and open it up. Does ageism exist in dressmaking and if so, do we just accept it, like in so many other areas of life? Will our new Instagram identity bring it to the attention of those perpetuating it and cause them to reflect on the business sense of it? I hope so.

To the women who think that over 50 is a foreign country, god willing it’s where you will be one day, like it or not. We haven’t all sunk into senility yet, we don’t (always) wear elasticated waists, we do wear fashionable clothing and high heels and dye our hair, we listen to modern music and drink too much wine on occasion, we sometimes but not always enjoyed our youth but we wouldn’t necessarily want to go through it all again. Yes we might be old enough to be your mother (or even grandmother) but as I saw someone say the other day “we aren’t dead and we aren’t invisible!” deal with it!! IMG_7969

If you’ve read this far, thank you, and please leave a comment as I’m genuinely interested in what others have to say about this topic and regardless of the age group you’re currently in.

Happy sewing 

Sue

Indie patterns vs ‘the Big 4’-discuss

Well, I seem to have set the cat amongst the pigeons a little with my previous post reviewing Vogue 9251. In it I mentioned how I chose this particular pattern over a Sew Over It one. I didn’t say anything detrimental about their Eve dress, I simply chose the Vogue one.

When I posted on Instagram about the new blog I simply commented, “don’t dismiss ‘big 4’ patterns because Vogue have some fantastic designs which fit well and are often fashion-forward”. What I didn’t expect was the number and variety of responses which that provoked. I’d like to try and explore a little more some of those comments here.

When I first learned to dress-make at secondary school the only patterns generally available to me were the big brands, Butterick, Vogue, Simplicity etc. Burda were there too but they were much more challenging because very often you had to trace them off (I’ve never been a tracer, always a cutter-outer) and remember to add your seam allowances. They were frequently more fashion-forward but I think because they are a German brand their styles were ‘a bit weird’ and it wasn’t often to my taste at the time. Their printed patterns now include seam allowance but the magazine still has large sheets which you trace and add the SA to. The designs have improved somewhat too. Vogue patterns were always very much the ‘Rolls Royce’ of the pattern brands and it was always a big deal for me to spend so much money on one (even now I try to buy them when they are on a half price offer) They were often where innovative designs first appeared and then an adapted version would appear later on in Butterick or Simplicity instead. Now a Vogue pattern almost seems cheap compared to indies!

Another source of patterns were free ones provided by post by women’s magazines and newspapers, you’d save up printed vouchers which you posted off and they would then post the pattern back to you. A slow process but actually it didn’t matter much because we weren’t all about instant gratification back then, we were happy to wait because we were getting something for nothing! Some of these patterns were OK, some not so much.

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I found this one in my collection, it doesn’t have a date on it but it’s probably from about 1983-4

In the early 80’s Prima magazine started giving free patterns included with the magazine. They were the template type we still get today which came on two-sided sheets that you had to trace off and, as a result, they were quite simple designs but they were popular. I was attempting my own pattern cutting by this time before I went to college so these patterns were a springboard to getting me started.

Then dressmaking seemed to fall out of favour and the curriculum all seemed to change at school. There were always a few of us who kept it up, it was how I earned a modest living while my children were small but it became harder and harder to buy nice fabrics at reasonable prices, or haberdashery, and nobody seemed to think it was a worthwhile pastime.

Then, in 2013, the Great British Sewing Bee happened and everything changed. There was always the core of us that had carried on sewing but now a new group were being introduced to it as a hobby and as a means to make the sorts of clothes they wanted to wear. The big pattern companies were still there but for the women who hadn’t been taught dressmaking they were a bit daunting and also a little dull. [I know there are men who sew but, let’s face it, they are the tiny minority] The packaging looked a bit dated and the layout of the instruction sheets inside hasn’t changed in decades. This isn’t a bad thing for those of us who know what we’re doing but to the unfamiliar they can be very confusing and a bit scary. They generally always assume a good level of sewing knowledge before you start so beyond telling you the order of making they don’t always tell you the exact technique or method. The pattern books don’t help themselves because they can look uninspiring with strange fabric choices and not many up-to-date or trend-led styles, or by making it difficult to spot them amongst the dull ones!

I’m not aware there was any such thing as an ‘independent pattern maker’ before about 5 years ago, and if there was then they were well below the radar, but people like Tilly Walnes, who appeared on the first GBSB series and is Tilly & the Buttons, and Lisa Comfort of Sew Over It both started developing their own patterns and began marketing them. Tilly created wearable, simple modern shapes which were beautifully presented and the instructions came in the form of photographs rather than with illustrations. Sew Over It’s aesthetic is vintage-inspired with tea dresses and floaty skirts being more prevalent. Lisa seems to have diversified into a whole lifestyle-thing which I’m quite glad I’m no longer a young mum trying to emulate.

Fast-forward to today and we have masses of new ‘indie’ patterns flooding the market all the time. It seems that everyone who fancies themselves as a designer can have a go at it and create new patterns and clearly some will be considerably better than others. Initially I didn’t go down the indie route because they were usually in the region of £12-£15 or more for a printed pattern, and besides I have a monstrous collection of paper patterns which I’ve acquired over about 40 years! I wasn’t attracted to the new patterns because they were either too simplistic and I could make my own quite frankly, or they were vintage-style which I’m not that into.

I’ve noticed too since making a few indie brand patterns that with some of them if you don’t fit into a certain age or body type then you never get a ‘like’ or a mention if you tag the company in your IG feed. Frankly, if I, my makes and my photos don’t suit your design ideal or aesthetic then I won’t be bothering to tag in future, you need the customers more than they need you and no one likes to feel ignored.

So, where does that leave us today?

The big companies have carried on very largely unchanged for decades and you can usually be sure of a well-drafted product with good instructions (although if you are able to follow them is sometimes an entirely separate issue) The fit of some of these styles isn’t always so good but there’s always going to be some variation according to the style and I’m not saying they are always wrong or right. Let’s face it, we’re dealing with the human body here with all it’s quirks and variations as well as personal taste and style.

I wonder if the fact that, almost without exception, indie pattern styles have names rather than numbers which instantly makes them more memorable? Also, having now succumbed and bought a number of indie patterns I see there’s a wide variety in the form they take and their packaging is definitely part of the appeal. They come in nice packages and they might feature lovely sketches on the cover or fashion shoot-style photos, many come printed on heavy, quality paper and others are on ‘greaseproof’ type paper or even brown wrapping paper, each is trying be unique in what is becoming a crowded market. If you can get yourself in with The Fold Line and an attractive young blogger who will sing your praises then so much the better, guaranteed advertising.

I think that the single biggest difference that the indies have is the availability of downloadable PDFs. We’ve arrived at that very modern phenomenon ‘instant gratification’. You can purchase, download, print, cut, stick, cut out and sew all in one evening if that is what works for you. The PDF is generally a little cheaper [there are free ones too] so you can buy direct from a pattern maker who may live on the other side of the planet if you want to. It’s possible to get them printed at the local print shop too, or by online printers but I’m wondering if that doesn’t defeat the object of not buying a printed version if there is one in the first place? Indies often have a wealth of online tutorials and support which was never possible before. That said, never dismiss a good old text book-the Reader’s Digest Complete Guide to Sewing (first published in 1978 I think) is an absolute goldmine of information.

In the 4 years or so that I’ve been part of the ‘online’ sewing community I’ve noticed a trend amongst some dressmakers who only appear to use indie patterns and to sing their praises. Is this an inverted form of snobbery? I don’t know but that’s just fine if they are the styles you want make, of course it is, we’re a free country, but a lot of the new styles from some brands are starting to look incredibly ’samey’ and are bringing nothing new to the design table. If you want truly original new styles it seems to me that the Europeans are doing it better, such as Named, Deer and Doe or The Assembly Line.

Some indie patterns are so overly simplistic in the designs they offer that I do wonder why dressmakers are shelling out so much cash for the pattern when they don’t have to. Do they genuinely not realise that there are other, cheaper alternatives?

Don’t get me wrong, there are brands which produce well-drafted, original designs with clear instructions and the designer has worked very hard to put out an excellent quality product but none of the printed versions of these patterns are terribly cheap, many are £20 a pop now (and I’m not saying they shouldn’t be because of course there is a lot of time and effort involved) but, as I return to my original point, don’t dismiss the big companies out of hand because they do still have something to offer, relative cheapness for basics being one of them.

I was particularly saddened, and annoyed, to hear Heather-Lou of Closet Case Patterns say on the Stitchers Brew podcast recently that she thought “you don’t need to take a pattern cutting class” because there are “very few things in life you need to go to school for”. Well thanks a bunch!! I’m so glad that myself and thousands like me took the time to go college to follow our dream and learn how to be pattern cutters because it was obviously a big old waste of time as anyone can do it! In the next breath she says that she now has a professional do her pattern drafting because “she (the pattern cutter) went to school and trained to do it” WTF! I’d enjoyed listening to what she had to say up until that point but that’s plain insensitive and insulting. I know there are some brands, like Maven patterns and The Maker’s Atelier, which have been created by women with years of experience and expertise in the fashion industry but there are other’s who don’t have that.

I could wang on for ages about the benefits and downsides of both types of pattern and in all honesty they will coexist side by side from now on. The big companies have certainly got to stay on their toes and possibly find new and engaging ways to present themselves to be appealing to the burgeoning younger market, but I hate to see newer dressmakers parting with lots of cash for some patterns which are really just a new version of the wheel, the spokes or the tyre may be different but it’s still a wheel none the less.

Part of what we all love about dressmaking is making original, creative clothes that fit and supporting one another in our endeavours, long may that continue. It’s just that we are the customer and always have a choice where we spend our hard-earned money.

All views expressed are my own of course and I dare say many of you won’t agree with me but I know from comments on my IG post that I’m echoing thoughts of others too. I’m not sponsored by any of the brands I’ve mentioned either! I’d be really interested to know what you think about the whole subject too so do please leave a comment.

Happy Sewing

Sue