The first SewOver50 challenge roundup and what’s next?

Well this is definitely late in arriving seeing as the challenge finished on March 15th…! After my flurry of activity for the launch of the first SewOver50 challenge in February, and a follow-up post with updated pattern companies, you might have wondered (probably not though…) where I disappeared to? The answer is simply that I had a holiday booked so off I went! Rude I know but Judith and Sandy were fully in command of the day to day running of the challenge so away I went. I missed seeing large chunks at the end of the challenge though as we were on a cruise where internet access is extortionately expensive and much as I love my sewing buddies I don’t love them THAT much, or another option is you can buy beer in bars when in port in order to receive ‘free’ WiFi (follow a crew member, they always know where a hotspot is)

So that’s my excuses out of the way, how did you get on? Did you enter? I was exempt from entering (obviously) but I did contribute a few makes of my own using patterns that qualified.

The Heron Dress by The Sewing Revival
The Holiday Shirt by The Maker’s Atelier, I’ve used this pattern 5 times now.
The Dawson Coatigan by The Thrifty Stitcher (what IS going on with my face? Don’t answer, it’s a rhetorical question!!

I think what the challenge brought home to many people is the lack of visibility of anyone aged over 40 frankly, never mind over 50. There were many comments over the six weeks, from much younger sewers as well as more mature people, saying how they simply hadn’t noticed but once you had noticed it became obvious. We have grown largely immune to it and just accept that the image in no way reflects a large majority of makers, even younger dressmakers must be sick of competing with these idealised versions of themselves too. [ yes we know that this doesn’t bother everybody and that’s fine but that doesn’t mean the rest of us are willing to accept the status quo]

Did you discover a new pattern brand as a result of the challenge? I’m sure there are many other brands who didn’t make themselves known to us either by email or commenting on the previous blog posts and I’m definitely not going to vouch for the quality or otherwise of some of those that did but personally I found lots of new ones which I’ll look out for more often in future. Many of them are PDF which means wherever you are in the world they are still accessible to anyone.

Via her posts Judith encouraged people to contact pattern companies who don’t currently use older models and she herself has received some enlightening answers. Of those companies which have so far responded to Judith, almost without exception they say that, unless they have a friend or family member who is willing to model for them, it’s very very difficult to find suitable older professional models registered with agencies, even if they would like to use them. There were a number of different reasons cited for not using older models and, as we’ve said before, a brand is absolutely entitled to create their own ‘look’ as they see fit. Many also said they already featured, or promised in future to feature, a wider cross-section of makers of all kinds in examples of their patterns, this seems the absolute least that a brand can do in exchange for constant free advertising when we ’share the hashtag’ or tag them in our posts. One brand claimed to feature a wide range of their customers makes but having looked through their feed I beg to differ, a modest range all under about 35 is how I saw it.

A lot of brands are very small operations so we appreciate the difficulties this brings but they were also very often the ones that were most keen to bring about changes. I guess being small means they can alter things about their product if it’s within their power to do so and they genuinely want to.

One brilliant example is Selkie Patterns who are a start-up company based in London creating their own print-to-order designs on lovely quality ethically-sourced fabrics. In January on Instagram they put up a post asking for anyone who would be willing to model their next pattern, I somewhat cheekily responded by saying “would you consider an over 50?” Imagine my shock and surprise when Alexandra contacted me and said “yes!” Gulp!

A month later I found myself posing in the sunshine in a backstreet near Waterloo in London, modelling the new fabric design and a sleeve ‘add-on’ for their London dress, top and skirt pattern. I had a blast and Alex made me feel so comfortable and at ease, and it was all loads of fun…we had cake too! I bet no one eats cake on Vogue shoots… It feels slightly surreal to keep seeing myself pop up unexpectedly in their advertising and on the website now…perhaps Kate Moss feels the same.. I was happy to do it because it was a chance to start the ball rolling [perhaps I should sign up with an agency ROFL]

So if one little company just starting out can do it I’m sure others could too, with a modest camera, an attractive backdrop and a willing volunteer it’s possible to get really nice results. Some might expect to pay or be paid which is absolutely fair enough, especially with larger companies who should have a budget for this, but not everybody can do this at the outset. You only have to look through the Sew Over 50 Instagram account to see just how many fabulous, attractive, amazing, funny, inquisitive people there are out there sewing original and inspirational clothes for themselves-dressing in the way WE want to suit our personalities and tastes. Yes, we might ‘just’ want great fitting jeans and a comfy cardie sometimes but that doesn’t mean we can’t make them for ourselves with fantastic details and using beautiful fabrics.

When the challenge closed Judith had been keeping a list of all the qualifying entrants and, with the help of her two gorgeous grandsons, they quite literally pulled the names of the winners out of her hat!

Our generous prize sponsors were:

The Maker’s Atelier
Paper Theory
The Sewing Revival
Naughty Bobbin Patterns
Alice & Co Patterns
Seamwork Magazine
Maven Patterns
The Thrifty Stitcher
Viola Isabelle 6
Ann Normandy
Designer Stitch
Fresh Press Patterns
Laura Sew Different

All the winners should have now been notified and have hopefully claimed their prizes, it will be lovely if they share what they make with the rest of us eventually, it could become a sewing virtuous circle!

So, what have we learned from this? Well there’s still a long way to go for sure but there seems to be a shift in perception in many areas of life that as we get older we shouldn’t be relegated to the backwaters of life, nor should we go there quietly and wait for a life belt to be thrown to us, if we want attitudes to change we have to change them ourselves by making our presence felt. It doesn’t have to be in a loud and crashing way because sometimes the softly-softly approach will work better initially, and if it doesn’t then we’ll just get louder. There is an element of ‘don’t ask, don’t get’ because by approaching pattern companies and magazines directly with polite enquiries and requests we’ve found them starting to sit up and take notice. Again it goes back to us being people who have disposable income to spend on quality products, which businesses with any sense will embrace as a lucrative market (so long as they don’t talk down to us or patronise, we aren’t all in care homes just yet!)

Since its creation just seven short months ago the account now has over 10,000 followers and continues to grow all the time. The Great British Sewing Bee returned for a fifth series and featured several wonderful sewers in their 40s, 50s and 60s, it’s a source of real inspiration and encouragement (isn’t it interesting that one of the judges is a feisty and stylish woman in her 60s? That wealth of knowledge and experience takes time to acquire) There’s another series on the cards and applications are open now so why not give it a try, here’s the link to get you started..

And let’s not forget that 10 of us did a photoshoot for Love Sewing which appeared in February with a fantastic 3 page spread in the magazine and a longer version in their online blog. Editor Amy is always on the look out for readers to review the free gift patterns in each issue so if you think you can write a decent review and would like to participate in a photo shoot yourself then drop her an email.

The fabulous 50s gals and editor Amy.

Personally I’m as inspired by younger makers as I am by people my own age and older, having the cross-section matters to me. I love to go to meet-ups and socialising with other makers because even though it can feel like speed dating for dressmakers I know we all have at least that one interest in common at the outset.

I’ll keep sharing SewOver50 updates here from time to time, I’m always in contact with Judith and some of our other partners in crime. We’ve got plans for the year and we’re are always open to suggestions for collaborations or sponsorships of our initiatives so if you think you’ve something to bring to the table feel free to get in touch with one of us. If there’s a brand you love who you think could do more then why not email them, offer yourself as a tester or a model for them, at worst they’ll ignore you and, if they don’t, who knows where it might lead? You could also leave a pattern review on The Fold Line website, or your preferred pattern review website, try and include nice clear photos where possible, they don’t have to be super-styled but it helps everyone more if you can see the garment clearly (rather than a big ol’ mess in the background) with a couple of views.

Right! I’d better get back to some sewing now, it feels like forever since I did any!

Until next time,

Sue

Are you ready for the first Sew Over 50 sewing challenge?

SewOver50 has been going strong on Instagram for nearly 6 months now, since Judith Staley set it up last August, and it seemed like it was time to consolidate its success by setting up a new challenge for dressmakers to join in with.

Judith and I, along with Sandy in Brisbane, have been working on ideas for a while and eventually we hit upon the notion of asking anyone who wanted to join in to choose a pattern which featured an older person modelling it in the advertising ie: on the packaging or accompanying artwork. This proved to be even more difficult than we had imagined because it only went to show just how few pattern companies feature older models, never mind women of colour or larger sizes! Unlike some recent publicity elsewhere we’re not intending to shame pattern companies who don’t include us as part of their demographic because it isn’t helpful, we want to highlight and commend those companies that already do, even if it’s to a very small degree, and hope to encourage those that don’t to follow suit. It does seem though that a few companies have been falling over themselves to apologise to people of colour who sew (POC) or those who fall outside the ‘normal’ size range for excluding them, whilst we as older sewers didn’t merit such an acknowledgement-perhaps they actually don’t want our custom? Are we being too polite? Whatever, onwards…

Let me set out the challenge to you (should you choose to accept it…) it is this…

To sew a garment either for yourself or someone else using a pattern which features an older person ie: over approximately 45-50, on the cover and/or in other original supporting marketing. This doesn’t include a company sharing of other people’s versions of their patterns on social media. The point is to highlight how few patterns we think there are like this and to encourage designers and pattern companies to think outside the box more and include over the age of 50 in their advertising because we’re such a large part of their buying public. We feel that there is no valid reason to side line this particular audience especially as we often have more disposable income to spend. 

  • The challenge can include any adult garment, for women or men, it can simple or advanced, outerwear or underwear, tops, bottoms, dresses. Only the garment which uses the older model in it’s artwork/advertising should be made, not any other garment by that company if it’s the usual situation.  
  • We have decided to include patterns which feature in books or magazines (probably from within the last 5 years or so) too because there may be more opportunities available there. 
  • If you feel strongly about using a genuine vintage pattern (as opposed to a modern take on vintage) which features an apparently older person then go ahead but it can be so hard to tell because everyone looked old back in the day, even teenagers!
  • Share what you’re up to as often as you like for the duration of the challenge, we all like to see what others are sewing and if you have a great pattern then let’s get it out there for all to see, someone else may want to choose it too! Make sure you follow the @SewOver50 account and use the hashtags #SewOver50 and #So50Visible so that we can all search for and see them too.
  • We’ve had several generous offers of patterns as ‘prizes’ from a few designers which will be randomly awarded at the end of the challenge. This isn’t really intended to be a competition, it’s more a sharing of ideas and inspiration and highlighting our presence.
  • In no particular order the ‘prizes’ are as follows-
  • The Maker’s Atelier-Holiday shirt and top. 
  • Seamwork- 1 of 3 PDF patterns
  • Paper Theory-Olya shirt
  • Alice & Co-pattern bundle.
  • You don’t have to make a brand new garment for the challenge but ideally it will be one you’ve made relatively recently (within a year, say) and haven’t already shared lots of times. Why not take a new photo of it though?
  • When you’re ready to enter then you must include a shot of the original pattern as well as your finished make. If you don’t know how to do multiple images or collages on Instagram then just include the pattern in the shot with you (or your chosen model) Judith will share regular posts and information and you have plenty of time.
  • Post your photos any time between February 1st and March 15th 2019 on the @SewOver50 account and make sure you include the hashtags so that we can see them.
  • The Challenge is open to EVERYONE regardless of your age, size, gender, ethnicity or orientation.

Once we started searching we realised that although there are MASSES of pattern companies now there were very, VERY few using older models [the slight exception seems to be for men’s patterns where an older man is deemed to ‘distinguished’ the same does not seem to apply to women] Judith and I trawled through The Fold Line’s huge database which was very helpful as it collates so many pattern companies but it was often extremely difficult to tell if the model was in the over 45-50 bracket or whether they just appeared that way! We decided to err on the side of caution so as not to cause offence but if you feel the model (or the illustration) is ‘older’ then go right ahead. 

There are doubtless more pattern companies existing in a small way where you are-SewOver50 has a global reach with followers all over the world-so if you know of a company, or are a pattern company, probably producing PDFs, then please highlight it on Instagram or message Judith directly and she’ll share it on the account. 

We’ve compiled a list for you to look through [it isn’t that long and it isn’t definitive by any means] so hopefully you’ll feel inspired and want to show some love to those companies which already acknowledge we exist!

Paper Theory-Olya pattern

Maker’s Atelier-several to choose from

Colette-several to choose from

The Thrifty Stitcher-Dawson Coatigan

Tessuti-various

Pattern Union-various

Sew Me Something-various

Simple Sew-Zoe dress and topAlice & Co-Intrepid Boiler Suit

Sew Over It-Coco jacket

Seamwork-various

Tuesday Stitches-various

Blue Dot patterns-most patterns, Diane does her own modelling

By Hand London-Orsola dress and skirt

Dg patterns-Patricia

Cashmerette-Washington dress

Pauline Alice-Romero trousers

Designer Stitch-various

The Sewing Workshop-various

Fresh Press-various

Sew This Pattern-various

Sinclair patterns-various

Wardrobe By Me-various

Merchant & Mills The Workbook Curlew dress only

Sew Different patterns-Cocoon jacket and possibly a couple of others

Elbe Textiles-groovy old guy, same old, same old with the women though

Simplicity #8607 #8163 absolutely dismal showing by the big companies!

Everyday Style by Lotta Jansdottir -this is a book

Wendy Ward-Beginner’s Guide to Sewing with Knits book

Any pattern created for a sewing or dressmaking magazine and which is modelled by an older person could also be deemed eligible.

As I’ve said in previous blog posts, I know full well that some smaller companies want to keep a tight rein on the image that they are projecting and I respect that completely. Sadly, as a wider community, we’re noticing that some of these companies don’t ever acknowledge any of us, via social media, who don’t fit into their ideal demographic. They are more than content to encourage us to ‘share your makes’ and ‘share the hashtag’ etc. so that they get lots of lovely free advertising from us but this is starting to get galling and I’m thinking of no longer naming, or indeed reviewing, any pattern by certain brands if they can’t be bothered to acknowledge the actual community that they rely on! #NoLikeNoMention

There are a quite number of other groups that are under represented in sewing community terms too so if you feel you are in one of those; people of colour who sew, curvaceous sewers and people with disabilities are just a few examples, please take it as read that you are absolutely invited to be a part of this too, the #SewInclusive hashtag would be pointless if it didn’t actually include anyone who wants to be involved.

We really hope that you’ll want to join in with this challenge, and that by doing so, as a community, we’ll encourage more pattern companies to choose carefully the models they use. Many of them must have stylish Mums or Aunties who would be up for a photo-shoot, or there are plenty of beautiful people right here in the sewing community who would volunteer I’m sure.

We’d love you to be a part of this challenge and help demonstrate that there are many of us who, whilst we’re a bit older, we still take a keen interest in fashion and great clothes, and we make stylish things which deserve to be seen and acknowledged by a greater section of the home dressmaking market. I want to stress that other than the pattern ‘prizes’ which have generously been donated this post is not sponsored, endorsed or affiliated by anyone and the @SewOver50 account isn’t either. We’re really looking forward to seeing what you all come up with so get searching, begin sewing and start sharing.

Happy Sewing,

Sue