I thought I would share with you the video I made specifically for the recent Sewing Weekender here in the UK for anyone who wasn’t able to, or wasn’t interested in attending. Unlike previous years, when the event takes place over two days in Cambridge, this one was entirely online and so the organisers, Kate and Rachel at The Fold Line and Charlotte @englishgirlathome asked an impressive selection of contributors to make short videos on a variety of topics. I’ve never made a film before so it was a pretty steep learning curve!
The first challenge was going to be filming it, and then it would have to be edited in some way too. I worked out that if I balanced my phone on top of my sewing machine in my workroom it was at the right sort of height with good light. Then I decided I needed a script of sorts to keep me on track and that is what I’ve reproduced here, along with the video itself. I printed it out and stuck the sheets to the window and to the sewing machine like a kind of ramshackle autocue! It turned out the window was too far away though and I looked like I was gazing to the heavens for divine inspiration…how to vloggers do this all the time? Maybe they do just waffle on and nobody minds? hey ho, I knew the things I wanted to say and without some kind of prompt I might forget some of them. Anyway, I managed to film it in bursts although I did have to pause one time to shoo the pigeons off the roof because they were audibly clumping about and I didn’t need that distraction too! I found my laptop has iMovies so I managed to splice the whole thing together using that, the next Jane Campion I am not!! The script below is not word-for-word what I said because I managed to freestyle it a couple of times in an attempt to sound natural but for anyone with hearing difficulties it’s close enough, I’m afraid subtitles were absolutely beyond my rudimentary film-making abilities.
I hope you’ve all been enjoying the Online Sewing Weekender and I want to begin by thanking Kate and Rachel of The Fold line and Charlotte from English Girl at Home for taking the very brave and audacious step of carrying on with the event in spite of the strangeness of the times. It’s so great to imagine all of us sewing away at the same time wherever we are in the world.
As well as my own Instagram account I’ve also been involved with the SewOver50 account since the very beginning and whilst Judith and Sandy manage the account on a day-to-day basis I write the blogs which accompany particular discussions or any challenges which have been running.
When Kate, Rachel and Charlotte invited me to be involved I thought I’d chat a bit about the #so50visible challenge involving indie patterns in particular. It first ran in February last year and then again this March.
The reason SO50 began in the first place was because we felt that our slightly older age group was being overlooked by the burgeoning home sewing industry and we really didn’t want it to become as age-centric as the mainstream fashion industry has always been. Plus many of us bring a wealth of knowledge and experience which we’re only too happy to share with anyone new or maybe returning to dressmaking at home.
Many of you will know that the dress pattern market has been dominated for many decades by the so-called Big 4 but in the last 10 years or so there’s been a boom in independent designers putting out their own patterns.
Followers of SO50 have embraced these indie designers with gusto but we also felt a little bit side-lined by them too. We didn’t often see ourselves being reflected back on the packaging or marketing.
The #so50visible challenge was created to draw some attention to ourselves, to highlight that very few older sewers were featured, and to politely encourage a change of thinking.
We came up with the idea to ask people to only sew a pattern which featured an older model in it’s advertising and promotion.
Judith and I spent an absolute age trawling through the Fold Line database and eventually came up with quite a modest list considering how many patterns are listed! We found a few books with older models too.
Throughout the month long challenge followers were asked to share their makes, it meant many people found new brands of pattern maker which we might not have heard of before. Very often the most popular patterns were stylish, fashion-forward and wearable but the model looked more like us. Many of SewOver50’s followers are still very interested in fashion and style and we still want to look good whilst making our own clothes.
Many of us in our 50s and 60s have more time to sew for pleasure and we might have more cash to spend on patterns and fabric too so it always strikes me that it’s a missed opportunity for indie pattern makers to disregard this huge potential market.
While the first challenge was running we also introduced the #so50thanks hashtag because if anyone’s make was reposted by the designer we thought it was important to appreciate that they had first of all noticed and acknowledged the maker and that they were then happy to share it on their own feed.
It’s a virtuous circle isn’t it? Feature an older model on the pattern and it gets our attention, we buy your product, we share our makes, SewOver50 probably reposts to it’s 20K followers, you get free advertising to an audience with money to spend, and more people will buy the pattern because they can imagine themselves wearing those clothes-simple!
There are a few brands which have always been great at using a diverse range of models including Paper Theory, The Maker’s Atelier, Cashmerette, Pattern Union, Style Arc and Grainline for example, and Closet Case patterns have recently named their newest release Blanca after one of our most stylish and inspiring SO50 stalwarts, which is just fantastic and very exciting.
As well as pattern brands there are also a number of books including those by Wendy Ward and Everyday Style by Lotta Jansdottir with a real cross-section of models in them.
There are a few other companies like Maven and Alice & Co who don’t use models at all, just illustrations or mannequins but they are super-supportive and involved in our community and constantly share and repost. Let’s be honest here, most of us are pleased to get a like or a repost because it gives us a little boost that the designer noticed us, we can all gain ideas and inspiration from others, and we want to see the garments being worn by people who are similar to ourselves in some way. The pattern companies which do notice us have then tended to become very popular with SO50 followers, it’s that virtuous circle again.
We think there’s a small element of change happening but there’s a long way to go, though there are more companies than just the ones I’ve had time to mention here and there’s always room for more.
I’m always happy to share the knowledge and experience I have from many years of sewing, and I know of many others who are too. It’s fantastic to be a part of this worldwide sewing community and it’s diversity is vital so if we can encourage a few more indie brands to look beyond the young, slim, white stereotype then that can only be a positive thing right?
Enticing us to spend our grey pounds (or dollars) is a good reason to check out what the followers of SewOver50 are up to especially as there are now almost 20,000 of us! And I will often write honest reviews of patterns or fabric over on my blog which you might find interesting too, I like to think I’m a critical friend. I would encourage anyone to look at the #sewover50 hashtag because there are now tens of thousands of images to inspire you.
Anyway, I hope you’ll enjoy the rest of the Sewing Weekender wherever you are, and I hope whatever you’re sewing is going well, with any luck we will have opportunities to meet again in real life before too long, I do hope so. I love going to meet-ups and being able to chat with fellow sewers, and filming myself like this is a first for me so I hope it’s made a bit of sense!
Thank you again to Kate, Rachel and Charlotte,
Bye bye etc etc…
I spent both days of the Weekender on a video call with two of my sewing buddies Melissa Fehr and Elizabeth Connolly, I met them both originally at the first Weekender and we’ve all been fortunate enough to go to every one since, we weren’t going to let a pandemic stop us this time! I made another Camber which was one of the projects I cut out on my recent batch cutting splurge and I added a machine embroidery stitch from my Pfaff Quilt Ambition 2.0.
Over the course of the weekend over 1900 people joined in by buying a ticket, and all the profit from ticket sales which totalled over £23K were donated to four fantastic charities, NHS Together, Mind, Stephen Lawrence Trust and Black Lives Matter.
If you’ve ever read any of my previous blog posts you’ll know I really enjoy going to meet-ups so not being able to do this for the last few months has been sad to say the least, with luck it won’t be too much longer though. To my mind, this year Charlotte, Kate and Rachel have successfully created the next best thing because everyone could sew whenever and wherever they were in the world. Some did as I did and had group chats going on, two sewers I know set up their machines on trestle tables in the garden (suitably distanced of course!) others were solo but had all the video content to keep them company or by using the #sewingweekender hashtag, some didn’t/couldn’t really join in with sewing on the day for one reason or another but took part in the giant Zoom at the end of Saturday, or early afternoon on Sunday. The Zoom was fantastic because it made me realise just how many people from all over the world had been participating including the US, Canada, Germany, Norway, Israel and Australia, and hearing so many shout-outs for SewOver50 from them was even better! Everyone, whatever their situation or circumstances, had the opportunity to buy a ticket-which was essentially a charitable donation anyway-it will be interesting to see if this is a format that could be repeated in the future to make the event inclusive worldwide. Were you ‘there’? what did you make of the concept, and was it preferable in some way to the real life event for you, or not as good? I’d be interested to hear your thoughts
Until next time, happy sewing,