Two years of Sew Over 50!! (where did that time go??)

So, here we are TWO YEARS on from the first SewOver50 post, on August 18th 2018, and the account now stands at nearly 21K members worldwide! 

Personally, I’d really like to thank Judith and Sandy for the amazing amount of work they undertake so graciously in order to steer the Mothership through some interesting and turbulent territory, especially the second half of these last twelve months. 

We were all trundling along in our own way when suddenly, in early 2020, the world went very weird indeed. As the impact of Covid-19 started to take effect many of us were locked-down at home, some still working but in a whole new way, reliant on technology to carry on, it was an extremely stressful time for many who could have no contact with their loved ones or friends, lots of sewing-related events we so enjoy were cancelled or postponed. Many of us found that our sewing and creative making was a safe haven amid what was going on around us. For example, did you make a pouffe? I had the luxury of being able to sew whenever I wanted, because I couldn’t go anywhere, and I noticed others embarking on this project so I took the opportunity to use up SO many scraps of fabric and stuff them all into a footstool, I made my own pattern but I know many of you used the ClosetCore free pouffe pattern. I know many others couldn’t sew as often but, from chatting with friends, the time that they were able eke out to sew was vitally important to them, helping them to de-stress and shift their focus for a while. Shopping for fabrics, patterns and haberdashery online became a way, almost the only way, of supporting some of our favourite businesses, as people found new ways to adapt and do business. Sales of sewing machines worldwide increased exponentially with many manufacturers and retailers struggling to keep up with demand. Some of us had sewing sessions with our friends via Zoom, which was occasionally technologically-challenging but it enabled us to be in touch with each other whilst participating in our shared interest. I’m not going to dwell here on the pandemic though because it’s been different for all of us, sewing and being in touch with my sewing friends around the world has been an absolute lifeline for me personally. In fact, rather than watching the all-too-overwhelming daily news stories, it’s enabled me to hear and appreciate what people I feel I’ve come to know have been going through. At one stage it seemed anyone who was able to was using their sewing skills to help with the desperate shortages by making scrubs here in the UK, and possibly elsewhere, and mask-making has become something that people with little previous sewing experience have found themselves being able to contribute. Face coverings have become compulsory in many places now so this will be an ongoing activity in future.

Moving on, as a group @SewOver50 has always strived very hard to be inclusive of anyone who wishes to follow along, after all, part of the reason it started in the first place was because we felt somewhat excluded from sections of the sewing community by virtue (?!) of our age. Following the murder of George Floyd in the US we were all called to question the part we play in our world, even within our sewing community we had to examine our consciences to ask if we were doing enough. #BlackLivesMatter was rapidly followed by #BlackMakersMatter and there is now an Instagram account @BlkMakersMatter where you can see, and follow and support, the massive diversity of BIPOC makers, and not just sewers but crafters and makers of many beautiful things. Many of our wonderful stalwart SewOver50 followers including Diary of a Sewing Fanatic are vocal advocates, I’ve always got time for Carolyn’s no nonsense plain speaking! We shall endeavour to continue reflecting our membership, and involve a diverse range of contributors and guest editors in the future. If you have ideas for future topics, especially if you think we’re missing something important, do please let us know.

So, very briefly, that’s the worldwide picture (as it currently stands) in which there have been quite a few SewOver50-related things going on during the past 12 months too. My personal favourite was our very first, and fortuitously timed, official meet-up in London in late February. Judith was able to join me to co-host and I was thrilled that so many generous companies large and small sponsored prizes for the charity raffle we held. I think, without exception, everyone who attended enjoyed themselves and agreed we would have liked even longer to chat and create new friendships in real life, just weeks later the event couldn’t even have happened. We had high hopes of more of you being able to host your own meet-ups where ever you are in the world but that’s still not really possible, make sure you let us know if you do manage it! Above all though, stay safe! 

still no luck for Judith using my homemade teleportation device…must try harder

Stalwart supporter Maria Theoharous in Sydney started her own podcast Sew Organised Style in September 2019 and she generously created a space for Sew Over 50 every Thursday! Judith, Sandy and myself have all chatted with her but you can also listen to a growing list of our fellow followers every week chatting about what sewing, crafting and Sew Over 50 means to them. It’s really lovely to actually hear their voices, talking with enthusiasm about things they are passionate about. 

At the beginning of May ClosetCore Patterns paid the ultimate accolade to one of my personally most inspirational sewers, Blanca, by naming a pattern after her, it’s a stylish flight/boiler/jump suit (call it what you will) but I love her personal aesthetic and she absolutely rocks this outfit! 

photo credit Blanca via Closet Core Patterns

In the UK during the spring, and at the height of lockdown, we had series 6 of the Great British Sewing Bee to enjoy. It featured several fellow dressmakers who we can claim to be representing ‘us’ on national TV. Yes, we know they are ticking boxes to cast certain ‘types’ but at least this time it’s positive discrimination! Even so, 10 weeks went by far too quickly!

Over the year the account covered all sorts of different topics for discussion including, do you always make a toile or just happy to wing it? What are you pet sewing peeves? (cutting out and pattern tracing seemed to be top for this one!) The art of tutu making was a personal favourite, having always loved ballet and especially the costumes. Tips for better and more accurate top stitching was another goody and @SewitwithDi gave us a master class in using the correct interfacings effectively. There are too many others to mention them all but you can refer back at any time, take a screen shot of your favourites or save them to your archive for future reference.

More recently the account reached, and has now surpassed, 20,000 followers! This was marked with a giveaway where two people who had not necessarily met in real life but had formed a friendship through sewing could each win a copy of the same pattern. If you take a look at the hashtag #so50sewalong you can see some of the garments that have been made since this competition ran a couple of months ago. Incidentally, it’s worth mentioning that the #sewover50 hashtag has now been used almost 80K times up to this point, it’s an absolute wealth of inspiration and knowledge which is all yours for the taking! 

I think many of us enjoyed the opportunity to look back through, and share, some of our holiday photos wearing our me-mades. Sadly many holiday and travel plans haven’t been able to happen this year so it was a lovely way for us all to virtually ‘travel the world’ over the course of a weekend. Lots of us wore those clothes anyway, even if we couldn’t leave home! The online virtual Frocktails in April was another excuse to dress up a bit, knowing our friends around the world were raising a glass to each other at (almost) the same time.

joining with Virtual Frocktails, my dress is self-drafted

Have you been keeping a #so50bingo card? This has been an ongoing way of keeping tabs on what you have been sewing and other techniques/events you could challenge yourself to try. No pressure, it’s just a bit of fun with no time limit. 

During the year I wrote several blog posts based around different topics including sewing advice for newbies (or returners for that matter) your go-to T-shirt patterns, what do you take into account with your fabric buying choices, are you a batch cutter/sewer or just one thing at a time? Judith and I both contributed videos as part of the online Sewing Weekender, this is normally an event held in Cambridge, UK but The Fold Line opened it up worldwide as an online event and it was a huge success with over 1,700 people ‘attending’ from all over the world. 

We also held the second #so50visible challenge earlier in the year, we seem to be having success with getting our images reposted by lots of pattern companies which is a very good thing but notably few are choosing older models-with a few honourable exceptions-to represent their patterns in the marketplace. This is still very frustrating when you look at just how many stylish and inspirational people follow this account but if we all keep plugging away a change will come. One thing that pattern companies have said to us is that the quality of photos isn’t always good enough for them to reshare so the better, and clearer, you can make your photos to show off your makes the more likely it is to get reposted. There have been a number of posts with simple tips on how to improve your photos so why not check them out?

Most recently our own Leader Judith has written an article for bi-monthly US-magazine Sew News talking about Sew Over 50, which you can order online.

So, in spite of everything, lots of good things going on for Sew Over 50 in the last twelve months, some progress being made with representation but I’m sure you’ll agree that isn’t all the account is about. I hope you continue to find the account as inspiring as I do? Yes, we all start off by being here for the sewing but it often becomes so much more than that. Real friendships have been forged as a result, very few of us have ever met one another in real life but that doesn’t stop us identifying and empathising with each other and the lives we lead, especially during these last few extraordinary months. 

I am deeply indebted to Judith and Sandy for the sheer dedication they have on our behalf, and I’d like to thank all of you for your kind words of encouragement, support and appreciation to me personally, I love being a part of this worldwide community of sewing and I can honestly say the last few months would have been very different without so many of you connecting and interacting with me in some way. 

Thank you, and until next time,

Happy sewing!

Sue

I made a Sew Over 50 video!

I thought I would share with you the video I made specifically for the recent Sewing Weekender here in the UK for anyone who wasn’t able to, or wasn’t interested in attending. Unlike previous years, when the event takes place over two days in Cambridge, this one was entirely online and so the organisers, Kate and Rachel at The Fold Line and Charlotte @englishgirlathome asked an impressive selection of contributors to make short videos on a variety of topics. I’ve never made a film before so it was a pretty steep learning curve!

The first challenge was going to be filming it, and then it would have to be edited in some way too. I worked out that if I balanced my phone on top of my sewing machine in my workroom it was at the right sort of height with good light. Then I decided I needed a script of sorts to keep me on track and that is what I’ve reproduced here, along with the video itself. I printed it out and stuck the sheets to the window and to the sewing machine like a kind of ramshackle autocue! It turned out the window was too far away though and I looked like I was gazing to the heavens for divine inspiration…how to vloggers do this all the time? Maybe they do just waffle on and nobody minds? hey ho, I knew the things I wanted to say and without some kind of prompt I might forget some of them. Anyway, I managed to film it in bursts although I did have to pause one time to shoo the pigeons off the roof because they were audibly clumping about and I didn’t need that distraction too! I found my laptop has iMovies so I managed to splice the whole thing together using that, the next Jane Campion I am not!! The script below is not word-for-word what I said because I managed to freestyle it a couple of times in an attempt to sound natural but for anyone with hearing difficulties it’s close enough, I’m afraid subtitles were absolutely beyond my rudimentary film-making abilities.

I hope you’ve all been enjoying the Online Sewing Weekender and I want to begin by thanking Kate and Rachel of The Fold line and Charlotte from English Girl at Home for taking the very brave and audacious step of carrying on with the event in spite of the strangeness of the times. It’s so great to imagine all of us sewing away at the same time wherever we are in the world.

As well as my own Instagram account I’ve also been involved with the SewOver50 account since the very beginning and whilst Judith and Sandy manage the account on a day-to-day basis I write the blogs which accompany particular discussions or any challenges which have been running.

When Kate, Rachel and Charlotte invited me to be involved I thought I’d chat a bit about the #so50visible challenge involving indie patterns in particular. It first ran in February last year and then again this March.

The reason SO50 began in the first place was because we felt that our slightly older age group was being overlooked by the burgeoning home sewing industry and we really didn’t want it to become as age-centric as the mainstream fashion industry has always been. Plus many of us bring a wealth of knowledge and experience which we’re only too happy to share with anyone new or maybe returning to dressmaking at home. 

Many of you will know that the dress pattern market has been dominated for many decades by the so-called Big 4 but in the last 10 years or so there’s been a boom in independent designers putting out their own patterns.

Followers of SO50 have embraced these indie designers with gusto but we also felt a little bit side-lined by them too. We didn’t often see ourselves being reflected back on the packaging or marketing. 

The #so50visible challenge was created to draw some attention to ourselves, to highlight that very few older sewers were featured, and to politely encourage a change of thinking. 

We came up with the idea to ask people to only sew a pattern which featured an older model in it’s advertising and promotion.

Judith and I spent an absolute age trawling through the Fold Line database and eventually came up with quite a modest list considering how many patterns are listed! We found a few books with older models too. 

Throughout the month long challenge followers were asked to share their makes, it meant many people found new brands of pattern maker which we might not have heard of before. Very often the most popular patterns were stylish, fashion-forward and wearable but the model looked more like us. Many of SewOver50’s followers are still very interested in fashion and style and we still want to look good whilst making our own clothes. 

Many of us in our 50s and 60s have more time to sew for pleasure and we might have more cash to spend on patterns and fabric too so it always strikes me that it’s a missed opportunity for indie pattern makers to disregard this huge potential market. 

While the first challenge was running we also introduced the #so50thanks hashtag because if anyone’s make was reposted by the designer we thought it was important to appreciate that they had first of all noticed and acknowledged the maker and that they were then happy to share it on their own feed. 

It’s a virtuous circle isn’t it? Feature an older model on the pattern and it gets our attention, we buy your product, we share our makes, SewOver50 probably reposts to it’s 20K followers, you get free advertising to an audience with money to spend, and more people will buy the pattern because they can imagine themselves wearing those clothes-simple! 

There are a few brands which have always been great at using a diverse range of models including Paper Theory, The Maker’s Atelier, Cashmerette, Pattern Union, Style Arc and Grainline for example, and Closet Case patterns have recently named their newest release Blanca after one of our most stylish and inspiring SO50 stalwarts, which is just fantastic and very exciting.

As well as pattern brands there are also a number of books including those by Wendy Ward and Everyday Style by Lotta Jansdottir with a real cross-section of models in them. 

There are a few other companies like Maven and Alice & Co who don’t use models at all, just illustrations or mannequins but they are super-supportive and involved in our community and constantly share and repost. Let’s be honest here, most of us are pleased to get a like or a repost because it gives us a little boost that the designer noticed us, we can all gain ideas and inspiration from others, and we want to see the garments being worn by people who are similar to ourselves in some way. The pattern companies which do notice us have then tended to become very popular with SO50 followers, it’s that virtuous circle again. 

We think there’s a small element of change happening but there’s a long way to go, though there are more companies than just the ones I’ve had time to mention here and there’s always room for more. 

I’m always happy to share the knowledge and experience I have from many years of sewing, and I know of many others who are too. It’s fantastic to be a part of this worldwide sewing community and it’s diversity is vital so if we can encourage a few more indie brands to look beyond the young, slim, white stereotype then that can only be a positive thing right? 

Enticing us to spend our grey pounds (or dollars) is a good reason to check out what the followers of SewOver50 are up to especially as there are now almost 20,000 of us! And I will often write honest reviews of patterns or fabric over on my blog which you might find interesting too, I like to think I’m a critical friend. I would encourage anyone to look at the #sewover50 hashtag because there are now tens of thousands of images to inspire you.

Anyway, I hope you’ll enjoy the rest of the Sewing Weekender wherever you are, and I hope whatever you’re sewing is going well, with any luck we will have opportunities to meet again in real life before too long, I do hope so. I love going to meet-ups and being able to chat with fellow sewers, and filming myself like this is a first for me so I hope it’s made a bit of sense! 

Thank you again to Kate, Rachel and Charlotte, 

Bye bye etc etc…

I spent both days of the Weekender on a video call with two of my sewing buddies Melissa Fehr and Elizabeth Connolly, I met them both originally at the first Weekender and we’ve all been fortunate enough to go to every one since, we weren’t going to let a pandemic stop us this time! I made another Camber which was one of the projects I cut out on my recent batch cutting splurge and I added a machine embroidery stitch from my Pfaff Quilt Ambition 2.0.

Me, Melissa and Elizabeth on Melissa’s phone perched in her workspace!

Over the course of the weekend over 1900 people joined in by buying a ticket, and all the profit from ticket sales which totalled over £23K were donated to four fantastic charities, NHS Together, Mind, Stephen Lawrence Trust and Black Lives Matter.

If you’ve ever read any of my previous blog posts you’ll know I really enjoy going to meet-ups so not being able to do this for the last few months has been sad to say the least, with luck it won’t be too much longer though. To my mind, this year Charlotte, Kate and Rachel have successfully created the next best thing because everyone could sew whenever and wherever they were in the world. Some did as I did and had group chats going on, two sewers I know set up their machines on trestle tables in the garden (suitably distanced of course!) others were solo but had all the video content to keep them company or by using the #sewingweekender hashtag, some didn’t/couldn’t really join in with sewing on the day for one reason or another but took part in the giant Zoom at the end of Saturday, or early afternoon on Sunday. The Zoom was fantastic because it made me realise just how many people from all over the world had been participating including the US, Canada, Germany, Norway, Israel and Australia, and hearing so many shout-outs for SewOver50 from them was even better! Everyone, whatever their situation or circumstances, had the opportunity to buy a ticket-which was essentially a charitable donation anyway-it will be interesting to see if this is a format that could be repeated in the future to make the event inclusive worldwide. Were you ‘there’? what did you make of the concept, and was it preferable in some way to the real life event for you, or not as good? I’d be interested to hear your thoughts

Until next time, happy sewing,

Sue