Are you ready for the first Sew Over 50 sewing challenge?

SewOver50 has been going strong on Instagram for nearly 6 months now, since Judith Staley set it up last August, and it seemed like it was time to consolidate its success by setting up a new challenge for dressmakers to join in with.

Judith and I, along with Sandy in Brisbane, have been working on ideas for a while and eventually we hit upon the notion of asking anyone who wanted to join in to choose a pattern which featured an older person modelling it in the advertising ie: on the packaging or accompanying artwork. This proved to be even more difficult than we had imagined because it only went to show just how few pattern companies feature older models, never mind women of colour or larger sizes! Unlike some recent publicity elsewhere we’re not intending to shame pattern companies who don’t include us as part of their demographic because it isn’t helpful, we want to highlight and commend those companies that already do, even if it’s to a very small degree, and hope to encourage those that don’t to follow suit. It does seem though that a few companies have been falling over themselves to apologise to people of colour who sew (POC) or those who fall outside the ‘normal’ size range for excluding them, whilst we as older sewers didn’t merit such an acknowledgement-perhaps they actually don’t want our custom? Are we being too polite? Whatever, onwards…

Let me set out the challenge to you (should you choose to accept it…) it is this…

To sew a garment either for yourself or someone else using a pattern which features an older person ie: over approximately 45-50, on the cover and/or in other original supporting marketing. This doesn’t include a company sharing of other people’s versions of their patterns on social media. The point is to highlight how few patterns we think there are like this and to encourage designers and pattern companies to think outside the box more and include over the age of 50 in their advertising because we’re such a large part of their buying public. We feel that there is no valid reason to side line this particular audience especially as we often have more disposable income to spend. 

  • The challenge can include any adult garment, for women or men, it can simple or advanced, outerwear or underwear, tops, bottoms, dresses. Only the garment which uses the older model in it’s artwork/advertising should be made, not any other garment by that company if it’s the usual situation.  
  • We have decided to include patterns which feature in books or magazines (probably from within the last 5 years or so) too because there may be more opportunities available there. 
  • If you feel strongly about using a genuine vintage pattern (as opposed to a modern take on vintage) which features an apparently older person then go ahead but it can be so hard to tell because everyone looked old back in the day, even teenagers!
  • Share what you’re up to as often as you like for the duration of the challenge, we all like to see what others are sewing and if you have a great pattern then let’s get it out there for all to see, someone else may want to choose it too! Make sure you follow the @SewOver50 account and use the hashtags #SewOver50 and #So50Visible so that we can all search for and see them too.
  • We’ve had several generous offers of patterns as ‘prizes’ from a few designers which will be randomly awarded at the end of the challenge. This isn’t really intended to be a competition, it’s more a sharing of ideas and inspiration and highlighting our presence.
  • In no particular order the ‘prizes’ are as follows-
  • The Maker’s Atelier-Holiday shirt and top. 
  • Seamwork- 1 of 3 PDF patterns
  • Paper Theory-Olya shirt
  • Alice & Co-pattern bundle.
  • You don’t have to make a brand new garment for the challenge but ideally it will be one you’ve made relatively recently (within a year, say) and haven’t already shared lots of times. Why not take a new photo of it though?
  • When you’re ready to enter then you must include a shot of the original pattern as well as your finished make. If you don’t know how to do multiple images or collages on Instagram then just include the pattern in the shot with you (or your chosen model) Judith will share regular posts and information and you have plenty of time.
  • Post your photos any time between February 1st and March 15th 2019 on the @SewOver50 account and make sure you include the hashtags so that we can see them.
  • The Challenge is open to EVERYONE regardless of your age, size, gender, ethnicity or orientation.

Once we started searching we realised that although there are MASSES of pattern companies now there were very, VERY few using older models [the slight exception seems to be for men’s patterns where an older man is deemed to ‘distinguished’ the same does not seem to apply to women] Judith and I trawled through The Fold Line’s huge database which was very helpful as it collates so many pattern companies but it was often extremely difficult to tell if the model was in the over 45-50 bracket or whether they just appeared that way! We decided to err on the side of caution so as not to cause offence but if you feel the model (or the illustration) is ‘older’ then go right ahead. 

There are doubtless more pattern companies existing in a small way where you are-SewOver50 has a global reach with followers all over the world-so if you know of a company, or are a pattern company, probably producing PDFs, then please highlight it on Instagram or message Judith directly and she’ll share it on the account. 

We’ve compiled a list for you to look through [it isn’t that long and it isn’t definitive by any means] so hopefully you’ll feel inspired and want to show some love to those companies which already acknowledge we exist!

Paper Theory-Olya pattern

Maker’s Atelier-several to choose from

Colette-several to choose from

The Thrifty Stitcher-Dawson Coatigan

Tessuti-various

Pattern Union-various

Sew Me Something-various

Simple Sew-Zoe dress and topAlice & Co-Intrepid Boiler Suit

Sew Over It-Coco jacket

Seamwork-various

Tuesday Stitches-various

Blue Dot patterns-most patterns, Diane does her own modelling

By Hand London-Orsola dress and skirt

Dg patterns-Patricia

Cashmerette-Washington dress

Pauline Alice-Romero trousers

Designer Stitch-various

The Sewing Workshop-various

Fresh Press-various

Sew This Pattern-various

Sinclair patterns-various

Wardrobe By Me-various

Merchant & Mills The Workbook Curlew dress only

Sew Different patterns-Cocoon jacket and possibly a couple of others

Elbe Textiles-groovy old guy, same old, same old with the women though

Simplicity #8607 #8163 absolutely dismal showing by the big companies!

Everyday Style by Lotta Jansdottir -this is a book

Wendy Ward-Beginner’s Guide to Sewing with Knits book

Any pattern created for a sewing or dressmaking magazine and which is modelled by an older person could also be deemed eligible.

As I’ve said in previous blog posts, I know full well that some smaller companies want to keep a tight rein on the image that they are projecting and I respect that completely. Sadly, as a wider community, we’re noticing that some of these companies don’t ever acknowledge any of us, via social media, who don’t fit into their ideal demographic. They are more than content to encourage us to ‘share your makes’ and ‘share the hashtag’ etc. so that they get lots of lovely free advertising from us but this is starting to get galling and I’m thinking of no longer naming, or indeed reviewing, any pattern by certain brands if they can’t be bothered to acknowledge the actual community that they rely on! #NoLikeNoMention

There are a quite number of other groups that are under represented in sewing community terms too so if you feel you are in one of those; people of colour who sew, curvaceous sewers and people with disabilities are just a few examples, please take it as read that you are absolutely invited to be a part of this too, the #SewInclusive hashtag would be pointless if it didn’t actually include anyone who wants to be involved.

We really hope that you’ll want to join in with this challenge, and that by doing so, as a community, we’ll encourage more pattern companies to choose carefully the models they use. Many of them must have stylish Mums or Aunties who would be up for a photo-shoot, or there are plenty of beautiful people right here in the sewing community who would volunteer I’m sure.

We’d love you to be a part of this challenge and help demonstrate that there are many of us who, whilst we’re a bit older, we still take a keen interest in fashion and great clothes, and we make stylish things which deserve to be seen and acknowledged by a greater section of the home dressmaking market. I want to stress that other than the pattern ‘prizes’ which have generously been donated this post is not sponsored, endorsed or affiliated by anyone and the @SewOver50 account isn’t either. We’re really looking forward to seeing what you all come up with so get searching, begin sewing and start sharing.

Happy Sewing,

Sue

Summing up where sewing has taken me in 2018

I thought in this blog I’d take a look back at some of the things I’ve been up to over the last twelve months and it’s made me realise what a wonderful varied collection they are. As well as sewing multiple garments from numerous patterns (which I’ll look at in a separate blog) there have been several meet-ups including the Stitchroom Sewcial in June and the now-famous Sewing Weekender in August, plus one I organised myself in November. I’ve visited quite a few exhibitions, some of them more than once, read lots of books and written reviews of several of them in case anyone out there was interested in knowing more if they fancy a visit or a read for themselves. I’ve been back to the Knitting & Stitching show, and The Handmade Fair for the first time too.

In January I made my first coat in decades, the Butterick 6423 and was pretty pleased with the outcome overall.

My first meet-up of the year in February was a return visit to Balenciaga at the V&A organised by Alex (Sewrendipity) where I met a number of lovely fellow dressmakers in the flesh for the first time. It was so nice to go to an exhibition with like-minded people and then we all went for lunch together afterwards-very civilised!

Also in February Gabby Young invited me to become one of the Simple Sew bloggers so I embarked on a year of wrangling their patterns into submission, they are nice designs but aren’t always faultlessly accurate in their drafting or instructions. I took on the role on the understanding that I’d be honest (although never rude) but informative and constructive. I’ll leave you to be the judge of whether I achieved that.

I had the opportunity to visit the Fashion Technology Academy in April which was such an inspiring place. You can study many of the technical aspects of clothing production there and we also had the chance to try out a taster session of TR pattern cutting with the supremely gifted Claudette Joseph while we were there too. If you, or someone you know, wants to go down the technical route into garment manufacture then this place in North London could be a good place to start looking.

Also in April I returned to the Fashion and Textiles Museum in Bermondsey, London to attend their fascinating ‘Inside couture’ afternoon. I’ve been once before but it’s so enjoyable, and such a treat to get the your hands on real couture clothes (with white gloves on, natch). I highly recommend a visit if you’re in London but you do need to book for these particular events, the museum itself is open most days.

The first London Stitchers meet-up was held at the beginning of May and although I’m not technically ‘London’, as has become obvious, I go up a lot. These are organised by Ana Cocowawacrafts and Georgia One Stitch Forward and they vary in their locations between north, south and central London. Anyone is welcome and it’s a great way to meet new people and know that you all have at least one shared interest! It’s like speed-dating for dressmakers!!

Me Made May was also happening on Instagram and for the first time in ages I managed to post every single day for a month-long challenge even though I was out of the country for some of it. Lots of garments I shared weren’t new and box-fresh, in fact quite a few of them were old favourites, which is as it should be. We made a trip to Assisi in Italy during this time so that made my backdrops a bit more interesting for a few days!

I tried something a bit different in May by going on a course to learn how to make and print my own etchings. I’d done this once a million years ago when I did my Foundation Course at college and have always found the medium fascinating and beautiful. [Go and check out Rembrandt’s work in particular if you aren’t sure what they are] I’d met a lovely lady called Chrissy Norman on the first Sewing Weekender two years ago and it turns out that not only does she sew and knit, she’s a super-talented printmaker too. She has a separate IG account for her prints and I admired a print she posted on it early in the year. It transpires that she teaches courses a few times a year at Sudbourne Park Printmakers workshops. Long story short, I signed up and joined her in Suffolk in mid-May. It was soooo interesting and fun, plus I made some pretty respectable prints based on a photo I had taken of the Maggi Hambling sculpture on the beach at Aldeburgh, Suffolk.

The summer saw the first of several visits to the Frida Kahlo exhibition and Fashioned from Nature at the V&A museum. I also loved the retrospective of the work of Azzedine Alaia at the Design Museum, I didn’t write a review though because by the time I went there wasn’t much left of the run sadly. It was spectacular though and I’m very glad I made the effort. That same day we went to see the musical Hamilton which was absolutely stupendous, Mr Y normally doesn’t go for that style of music but even he has raved about it ever since-highly recommended!

In June I was one of the lucky attendees of the first Stitchroom Sewcial event organised by Anne ‘New Vintage Sewing’ and Lucy ‘Sew Essential’ at Anne’s workplace in the University of Loughborough. They had excelled themselves with activities for us all to try including visiting the print and weaving workshops, computerised machine embroidery, an individual photoshoot AND time to sew and use the industrial machines Anne has in her classroom. I really hope I’m lucky enough to go again in 2019…

I took a road trip with my ‘local’ sewing friends Alana and Helen to visit Sewisfaction on their first Big Summer Stitch-up which was great fun, even though it was a steaming hot day.

At the end of July and beginning of August I posted two blogs which seemed to light the blue touch paper that rapidly became Sew Over 50. When I wrote them I thought no one would read them, much less agree with me, so I was stunned by the response to say the least. My now-friend Judith was amongst those who read them and was feeling the same way so she went one step further and created a new Instagram account called @SewOver50 and everything went a bit nuts from there on. As I write this post the account has gained over 5,300 followers since mid-August which is phenomenal. It’s become a place of inspiration and encouragement for thousands of women (and the occasional man) who sew but felt they, we, are being overlooked or dismissed by the burgeoning home-dressmaking market because of our age.

One thing that some people misunderstood about the whole idea wasn’t that we wanted to be separate from any other age group, like some kind of exclusive club, not at all, we just felt that some people-magazines, pattern companies-were overlooking the opportunity to tap into a market and a group who had cash to spend, had styling ideas, skills and experience to share, originality, fun, empathy, quirkiness, style. For a lot of the people who started following the account they had very little experience of using social media to broaden their horizons in sewing terms, and for connecting with like-minded people around the world, including Australia, New Zealand, Canada and the US, as well as Europe. Suddenly there was an identifiable hashtag to follow which took you straight to the heart of this community. In fact it isn’t only sewing that members are supportive with, many face health challenges, a changing body with the menopause, dealing with elderly parents or caring for grandchildren so there have already been lots of conversations that have strayed away from sewing completely, and that’s OK too.

It’s been gratifying to see that a number of sources are making a big effort to be more diverse in who they feature in articles or as models. There is still a long way to go though because we’re conscious it might appear that it’s mostly white middle-aged women who sew, but we know this isn’t the case because there are many women of colour who sew too, maybe they don’t engage as much with Instagram or other social media though? I don’t know the answer to this one except to say that all are welcome because that’s the whole point. It makes me very happy when much younger dressmakers comment to me that they also follow us to get inspiration and advice, which is also the reason that follow younger sewers myself!

Onwards, there was another amazing Sewing Weekender in August which was quickly followed by SewPhotoHop on Instagram in September organised by Rachel ‘House of Pinheiro‘. I didn’t keep up with this one so much and dipped in and out a bit [the same happened with Sewvember as well] but it’s a good way to find new people to follow and be inspired by if all this is new to you. I’ve just remembered there was MIYMarch (Make it Yourself) but that passed me by completely this year.

In September I became a Minerva Crafts blogger so I’m provided with fabric by them to make up into my own choice of garment and then write a comprehensive review for their own website. I’m enjoying this and it’s another string to my bow.

October saw me return to Birmingham for the SewBrum event which is magnificently organised by Charlotte ‘English Girl at Home’. It’s a chance for dressmakers from all over the place to come together in Birmingham, shop for fabric, visit Guthrie & Ghani and generally hang out together.

I was really chuffed to be invited by Amy Thomas, editor of Love Sewing magazine to contribute an article about the Fashioned from Nature exhibition to the magazine in November. It was a really big deal for me to write something specifically to appear in print. I’ve been lucky enough to write pattern reviews for Love Sewing and Sew Now in the past but this was a new departure. I’d love to do more like this in the future. There’s definitely a little something coming up early in the new year but I can’t talk about that yet…..

My name in print!

I organised my own meet-up at Walthamstow Market in east London in mid-November which fortunately was a beautiful day as it was well attended and we nearly all went for lunch afterwards, to continue chatting! It was the first meet-up for quite a number of the attendees but I think everyone enjoyed themselves and were delighted to get the chance to chat together in real life and not just in a comments box!

Loving all the fabrics in Saeed’s, Walthamstow

Hasan, better known as the Man Outside Sainsbury’s!

There was a lovely pre-Christmas sewing day in Cambridge called SewCam organised by Jen Walker ‘The Gingerthread Girl’ which was a delightful antidote to festive fever, and a final London Stitcher’s meet up the following weekend to round everything off nicely!

getting started at SewCam in December

When I look back at everything in this way it makes me so happy to realise the sheer quantity of wonderful opportunities that my love of dressmaking has brought me this year in particular. I continue to teach my lovely group of ladies locally-they think all this Instagram nonsense is ridiculous in a good way! I’ve met so many awesome and inspiring women in real life for the first time and I’ve deepened some of the friendships that started last year, or longer, ago. Many people think that ‘friends’ on Insta aren’t real but that just isn’t true. Of course there are those people you should give a wide berth to and we are continually plagued by nut-jobs who think women who sew will be interested in their guns, or love of God, or whatever but if we all continue to report them then so much the better.

Wherever you are in your sewing ‘journey’ I hope you find it relaxing, fulfilling, inspiring, empowering, distracting, whatever you need it to be. I’ll never stop learning and being creative is so good for us ( we knew this all along but science is finally realising it too!)

I’ve already got some ideas for next year but, to be honest, much of 2018 just unfolded one thing at a time without too much planning in advance. I’d like to expand my own skills in 2019 and not necessarily in dressmaking terms, I have always enjoyed art so perhaps I should get my pencils and paints back out again.

There’s always an element of me hoping you enjoy what I write and find the reviews helpful or informative although, in truth, I’d write them anyway as a record. Thank you for joining me on the journey and Happy New Year, and here’s to lots more sewing adventures, maybe we’ll meet ‘in real life’ in 2019?!

Happy sewing,

Sue

At the risk of boring you….

I’m sorry to harp on about it but this is a really big deal for me.

Those of you who follow me on Instagram and Facebook will have seen that I’ve just had my first ‘serious’ article published in Love Sewing magazine in the UK. I’ve done pattern reviews in magazines a couple of times before, as well as having the occasional photo featured in the ‘readers make’ pages but this is a new departure for me.IMG_8433

Understandably not everyone will want to, or be able to, buy the magazine but I thought those of you that are new to my blog in the last couple of months may be interested to read the original post which the article came about from. You can find it here, along with more photos and information.

If you’re visiting London and have an interest in how our clothing has developed over the centuries, and what the future may hold for the textile and fashion industries then this is a good way to spend a couple of hours. The exhibition is on at the V&A museum until almost the end of January 2019.

Whilst I was paid by Love Sewing to write the article I haven’t been sponsored in any way by the V&A and all views expressed are very much my own.

Anyway, until next time,

Happy sewing

Sue