#so50visible challenge 2020

It’s back! After the success of the first #so50visible challenge in 2019 we thought you might like to do it again, especially the thousands of you who have discovered @sewover50 since last year and who might have missed joining in.

In early 2019 we set you a challenge to find a pattern which featured an older model (at least 45+) and make it. If you thought this would be easy then you would have been mistaken, because once we had started looking more closely we realised that this was going to be much harder than it sounded.

Rather than me reinvent the wheel again here I suggest you take a read through the extensive post I wrote at the time, and its follow-up, so that you have some understanding of the challenge we set and how the whole idea came about. There is also a VERY extensive list of as many patterns as we could source at that time.

Since last year I’m cautiously optimistic that the situation seems to have improved somewhat. Sandy and Judith have been diligently saving in Highlights over on the Instagram account many of the new patterns that have been released in the the last twelve months which feature older models-male as well as female. Some of these patterns are by companies which have been consistently good at using a variety of models of all ages whilst for others this is a first toe in the water, which is great to see.

It seems that a lot more companies are actively using older women amongst their choice of models now (although a few still think we all want to wear the frumpier selection of what’s on offer-very wrong!) For the most part though, of the pattern companies who are choosing older models, they realise that we can be stylish, creative, outspoken individuals who do not have a shampoo and set once a week, don’t want to be stereotyped and who have money to spend on quality products.

I’ll list as many of the new patterns as I can but, if you’re tempted to join in with the challenge, I would strongly urge you to take a look at those I’ve already listed because each website will include that brand’s new patterns anyway.

Among the new ones we know of are, in no particular order:

Cashmerette-Washington dress and Rivermont Top and Dress

The Maker’s Atelier-there is wide range of patterns to pick from including several new designs Shawl Collar Dress, Shawl Collar Coat, Over-sized shirt dress, Blazer and Wrap Dress

Style Arc-Sheryl stretch or woven pants, among others.

That Wendy Ward-brand new book ‘Sewing Basics for Every Body’, the Kim jumpsuit and the Dylan Peacoat particularly

Helen’s Closet-Donovan skirt

Rebecca Page-slim-fit Cargo pants

The Sewing Revival-the Fantail Top and the Stitchbird dress are the most recent but all their adult patterns qualify

Wardrobe by Me-Men’s overshirt

Sew Liberated-Lichen Duster coat

Grainline Studio-Uniform Tunic

Pattern Union-Lulu top

Tilly and the Buttons-new Make it Simple book various styles

Thread Theory-Newcastle Cardigan

Tessuti-Tamiko pants and Berlin jacket

Naughty Bobbin-Sizzler sundress

Colette Patterns-Ariel dress

Sinclair Patterns-Jessica bodycon dress

Simplicity and Butterick have improved considerably since last year and we have been told that they are actively including more mature models in their catalogues now, let’s hope this is the case. There are now a reasonable number of patterns to choose from (too many to list here individually) so browse their website or catalogues to see if there’s something that appeals.

Tuesday Stitches-Citrus leggings, amongst others

Seamwork Magazine-Lucy jumpsuit, there are bound to be others

I’m going to leave it there because I’ll never quite know where the end of this list should be! I would urge you to look through pattern company websites, books and catalogues for your inspiration if you’re keen to participate. I would also add that there are quite a number of small pattern companies who are hugely supportive and involved in our community but they either don’t use older models, or they use illustrations, so we can’t include them for this challenge. That said, we are very appreciative of every repost, share and use of the #sewover50 hashtag that any pattern company gives to a SewOver50er, they are always welcome and it helps to keep our little, occasionally slightly wrinkled, faces in the public eye to prove that we’re still here, and have no intention of keeping quiet.

We’ve got prizes again too so thank you to our list of sponsors (so far) who are offering a selection of patterns, and Wendy Ward is offering a copy of her new book too. Winners will be chosen at random after the challenge closes. You’re welcome to share works-in-progress but only completed garments shared with a photo of the original pattern after the closing date will be eligible to win a prize.

Stay in touch with the Instagram account while the challenge is on because that’s where you will find any new information as it crops up. Make sure you use the new #so50visible20 hashtag although the original #so50visible is OK too. If a pattern company reposts your outfit (which obviously we really hope they will!) use the #so50thanks hashtag too. Keep an eye on their Stories feed too because sometimes they forget to tag us, or the tag doesn’t work for some reason.

The #so50visible20 challenge begins on March 1st and runs for the whole of the month so what are you waiting for? Share a photo of your garment along with the source pattern, have a look in saved highlights on the IG account for various ideas how to do this, it doesn’t have to be a brand new garment this year but it should be a new photo of it, not one you’ve shared before. You could even use a flatlay this time, particularly if you don’t like putting yourself in the frame. Have a look at #so50flatlay for ideas on this. There is no limit to the number of entries you can put in either.

We can’t wait to see how SewOver50ers rise to the challenge, the more we keep this in the public eye then the more chance we have of seeing older faces featuring on pattern covers, in magazines, in sewing books. And part of the worldwide fun of this challenge is seeing makes for the opposite seasons to the one we might be living in because, let’s remember, we’re a global account, and that’s a really big deal!

Until next time,

Sue

11 thoughts on “#so50visible challenge 2020

    1. I’m sorry if you think I ‘left off’ these brands, I’ve tried to include every brand I already know of or that were brought to our attention previously. You could highlight them yourself now by sharing a make or two in the challenge then more of us will hear about them. I’m UK-based so obviously there’s a limit to which overseas pattern companies I’ll have heard of. Thank you for bringing them to my attention.

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      1. there’s nothing to stop you joining in but the @SewOver50 account is only on Instagram so if you don’t post your sewing on there, with the hashtags, we won’t see it I’m afraid.

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  1. Thanks for including a mention for my new book Susan. I’m so happy to see how this movement has been gaining momentum over the last year and congratulations on the influence you’ve obviously had over some of the big pattern designers and companies out there. I’ll definitely be pushing my publisher to do the same again when we’re choosing models for my next book that I’m currently writing.

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    1. Hi Wendy, thank YOU for being one of those designers that we can say with confidence will include the older age group in her publicity. The lovely photos in your book prove that it isn’t difficult to include a variety of people and for them to look stylish and inspiring. When I first saw a copy of your book in Raystitch it absolutely made my day to see older models in it, and know that we could include you in the next #so50visible challenge too!
      Thank you for taking the time to comment here, and also for providing a prize! Good luck with the new book too…

      Liked by 1 person

  2. Great blog Susan. Thanks for gathering all this information together and pointing everyone in the right direction for patterns and inspiration. Slowly things are changing… but we need to keep pushing.
    Judith

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