Visiting DSI London, costume makers for Strictly Come Dancing

It’s funny how sometimes, when life dishes up lemons, it can take quite a while to get that lemonade made.

What on earth am I talking about…? well, when I left my job in a secondary school five years ago in a manner not of my choosing I had no idea what could happen next. If you’ve been reading my blogs for a while now you’ll know that I’ve carved out a life that involves sewing for my own pleasure, sewing for others, visiting interesting galleries, museums and exhibitions and, best of all, forming new friendships through those sewing activities. This post is really a result of the last one…

Two years ago Mr Y and I went on a cruise to the Baltic at a time no longer during school holidays, which turned out to be a Strictly Come Dancing-themed cruise. It was during this that I met Theresa Hewlett and without whom no costumes for the TV show would get made. She is the pattern cutter and alterations manager for the show, and designer Vicky Gill’s right hand woman. I didn’t know any of this when we first met on the ship, many of the costumes from the most recent series were on display around the ship and T was there giving us all very insightful guided tours of the dresses with tales of how each garment was constructed. As you can imagine I absolutely lapped it up [you can read my two blog posts from that trip here and here] and I was even more pleased to discover we’d both attended London College of Fashion within a year of each other.

That was that until several months later when I decided to give Twitter a try and somehow came across Theresa, on there, During the duration of the show she regularly tweets updates on progress of the costumes and little behind-the-scenes nuggets (she certainly never gives away big secrets though!)

Joanne Clifton’s show dance dress from the SCD Final 2016

DSI-London are based in Croydon, south of London so I travelled there by train and tram and found them based in a very unassuming building in a quiet residential road. I’d be lying if I told you that inside all was super-glamorous sparkles, feathers and sequins because that wouldn’t be true. Up the stairs you enter the showroom where customers can shop from the RTW items of essential ballroom and Latin dance-wear such as practice clothes, shoes of all styles, spray tan and eyelashes. It is also in this area that fittings on bespoke outfits take place. Later on in my visit I was privileged to sit in on fittings for two custom-made dresses for a young dancer who had flown over especially from Ireland and was flying back again that evening. It was fascinating to watch T tweak and measure and pin (always safety pins, regular pins would fall out straight away-I’m going to remember that one when I’m pinning wedding dress skirts in future!) T’s colleague Nina sits in as well to make notes of the customers requirements and record measurements, photos are often taken too, especially as the client is unlikely to be able to come for many fittings.

just a few of the made-to-measure couture dresses

a selection of styles available

all the fringing…

a man’s ballroom outfit

a ‘body’ so that the shirt doesn’t come untucked

all the colours in all the fabrics (actually this isn’t anywhere near all the fabrics but it’s a start!)

custom-beaded ballroom shoes

choose your stones here

perfect for a wedding too?

T gave me a tour through all the different departments within the company, they don’t only produce the Strictly costumes but also Dancing On Ice, as well as costumes for cruise ships and many other shows around the world. The ready to wear garments for these orders are cut and made in a separate workroom on the same floor. The cutting room for men’s wear is downstairs, as are the bulk of the fabric, haberdashery and trim supplies, and the laundry room.

The designs are created by Vicky Gill (who sadly I didn’t get to meet during my visit) and then T makes the made-to-measure patterns which are in turn are passed to a highly-skilled cutter who cuts all the fabrics and they go on to the machinists who sew the garments together, each person generally makes the whole garment and any alterations go back to that machinist too.

Once the dress is put together a fitting like the one I witnessed takes place to check fit and skirt length. The dress goes back to the machinist for any changes to be carried out and then it goes on to the stoning department for embellishment, which might include feather trim too.

Ash, the king of stoning, was on holiday when I visited so I didn’t meet him either.

there were lots of mannequins with beading in progress-bodies all over the place!

Boas might be trimmed and the feathers glued into very small bunches by hand, ready to be stitched onto bodices and skirts, or the boa is left whole if it’s going on hems, or sleeves and necklines for example.

a design in progress, before its embellishments are added

the colours of stoning on this bodice were simply beautiful

Scattered all around the studio are mannequins in various states of undress and with different quantities of padding. The machinists use these all the time to be able to assess the dress as they progress, for the placement fringing or embellishment for example. [Incidentally, every dress is built on a leotard base so whenever there’s a ‘no knickers under her dress!’ scandal after the TV show it’s nonsense]

This client wants a longer skirt than usual, although this will be shortened a bit at the fitting. The fabric is gorgeous with huge ‘pailettes’

DSI often has dresses come back to them for alterations, fashions change, children grow, bodies alter. New skirts can be added, sleeves removed or added, stoning added to. It’s worth mentioning that the dresses (apart from ones with feathers on) can go in the washing machine, a fact I found amazing! In another part of the building there is a laundry with dresses drip-drying on a rail. Everything is sewn together on industrial zigzag machines along with rolled hem machines and overlockers. Theresa told me it’s very challenging at times to keep the machines working happily because they have to sew through so many layers of difficult fabrics at once, frequently including feathers and crin, and sometimes stoning if an alteration has to be carried out after completion. (they use heavy duty domestic machines to carry out repairs or alterations at the TV studios whilst the program is going out)

Many of the dresses from the TV show are hired by other productions of SCD around the world, they are all for sale on the company website so you could buy yourself a little piece of Strictly. DSI-London sell a wide range of specialist fabrics and trims too so if you ever need/want to have a go at making costumes or dancewear then have a look at their website.

T at work! would you look at all those zips too!

I so enjoyed my visit to DSI-London and thank you so much to Theresa and all the staff who were so friendly and made me very welcome. I absolutely loved being back in a workroom environment again, it’s been a very long time since I was part of a creative team like this and it made me realise how much I miss it-everyone has a part to play in the making of these garments whether it’s wedding dresses in my case, or dance dresses. Obviously it isn’t glamorous in the slightest, it’s hard work in a hot room, and the pressure is immense when there’s a live TV programme at the end of every week for three months…and then Dancing on Ice after that.

It’s possible to for you to visit DSI-London too as they offer tours around the premises at different times of the year, have a look at their website to see when they are next taking place. I know they have proved popular though so there may be a bit of a wait.

It won’t too long now until the new series of Strictly starts again and the relatively peaceful atmosphere of the workrooms will be replaced with frenetic activity, I’ll be thinking of the people I met during my visit as they produce dozens of beautiful garments every week to dazzle us on our TVs on Saturday evenings during the autumn. And if you want regular updates on costume progress during the week, follow Theresa on Twitter.

Until next time,

Sue