So, has anything changed yet in the use and portrayal of older sewers and makers in dressmaking in the media? I think the simple answer is still “no, it probably hasn’t much” but before we feel completely downhearted about it I think we should reflect on what has been happening and how we can continue to try and move things forward. Love Sewing magazine in the UK wrote an article about the situation and 10 of us featured in the photo-shoot that resulted…how about a follow-up article Love Sewing? Grainline have released a new pattern which features an older woman modelling it, are there any others doing this yet?
Since Judith Staley started the account in August 2018 it has gained over 12,000 followers and that number continues to climb steadily. I believe part of the reason for this is because people are discovering that it’s a very inclusive account where everyone in it is happy to share advice or tips, to encourage others, where the colour of our (slightly wrinkly) skin is not relevant, our physical abilities and the size of our waistlines likewise. We share our wide and varied takes on patterns both from the so-called Big 4 and Indie designers and, even though we continue to be frequently ignored by them, we will still mention which pattern it is and tag the company anyway. Generally we aren’t sore about it…There have been some successes with reposts by a few pattern companies on their Stories or feed which, if @SewOver50 is tagged, we’ll see. Make sure you always tag the account or use a recognised hashtag-they are all listed saved in Highlights on the account but by using #SewOver50 or #So50Visible for example Judith and Sandy will see you. If they repost your mention they will use the hashtag #So50thanks to acknowledge our appreciation to the pattern company involved. It’s a virtuous circle really, we buy the patterns, we sew the patterns, we share our make, the pattern company sees it and likes it, we buy more patterns! See? everybody is happy and so it goes on. We have the cash and we want to spend it on your product but if we don’t think you’re interested in us because we aren’t young/slim/pretty/etc etc insert as appropriate then we won’t buy your product any more because there are many other ways we can spend our hand-earned money instead.
Personally there are a couple of companies that I don’t bother to tag any longer because neither of them acknowledge or repost a make by anyone under the age of about 35, let alone mine. I mention the pattern and the brand so that others know which design it is but I don’t ’tag’ them. You might think this is petty but I find it very irritating that everyone these days says “tag us so we can see your makes” but then they don’t offer a ‘like’ or a brief comment to acknowledge or ‘reward’ you. I do realise that some accounts have tens of thousands of followers which makes it difficult but it can’t be impossible, and meanwhile we just continue doing free advertising for them. Somehow some companies seem to exist in a vacuum which is unsullied by their actual customers… How about a new hashtag? #NoLikeNoMention or #NoLikeNoTag?
Anyway, moving on…we’ve been asking recently on the SewOver50 account if you have experience of pattern reviewing, pattern testing or blogging about your makes? How was this for you? How did you get started, were you approached or did you volunteer to a call out of some kind? Any or all of these would be a really good way of continuing to have older faces in the mix.
Obviously I do all of the above because that’s why I write this!
So, looking at the first area ‘pattern reviews’ There are several ways you can get involved in this. Firstly decide on a pattern you think people would be interested in hearing about-you may base this on your experiences with it which might be great or they might be terrible! Either way, if you think you’ve got something to add to the conversation then get writing. There are two places which immediately spring to mind to do this and they are The Fold Line online community which is UK-based, and the Pattern Review which is in the US. BOTH are fully accessible from anywhere in the world so this doesn’t mean they are exclusive to those areas, you just might find more ‘voices’ from one or the other. They are VERY different from each other starting from the way they look, The Fold Line feels a little more ‘youth’ oriented and ‘modern’ in its look, I find it more visually appealing and easier to navigate whereas the Pattern Review I found a bit cluttered visually but I’m sure it’s whatever you are used to, I know it’s really popular and there’s a very broad range of people posting on the site which is great. Both have options to leave pattern reviews and share photos of your makes, I’d say that Pattern Review has a larger back catalogue of reviews by virtue of being around longer than The Fold Line. I like that PR has a series of questions available to guide your review which can be helpful and keep you focussed if you aren’t sure what to write, Fold Line is all in your own words. On both you can give an ‘out of 5’ star rating. We’re trying to encourage more of you to leave reviews and these are two places you can do that, it will keep our beautiful older faces in line of sight! Do you know of or use other sites? Let us know either in the comments here or on the IG account so that we can all share and participate. Judith has asked a few stalwart SO50 supporters for their experiences and impressions of using various pattern review sites so look out for those on Instagram this week too.
Personally, I write my own reviews here on the blog as well as The Fold Line although I include a lot more technical stuff than I’d put elsewhere. Most of my reviews are on patterns that I want to write about because I have something to say about them, and a few are because I’m part of a ‘blogger network’ such as Simple Sew patterns. I’ve always endeavoured to be a ‘critical friend’ when it comes to a pattern review and I don’t always give 100% glowing reports, if I encounter problems or errors I will point them out and I’ll try to give alternative methods or techniques if I can. I don’t find the kind of ‘review’ which just says “yes, this is pretty and I love it” very helpful. Preferences are obviously very individual but why do you love it? does it go together well? are the instructions clear? do you need to fiddle around to get a good fit? What sort of fabric works well? All these things matter and that is what many sewers want to know before committing to buying a potentially-expensive new pattern.
I also write reviews of fabrics which I’ve been provided with free of charge by various companies including Sew Me Sunshine and Minerva Crafts. I’m not embarrassed by this because I take a lot of time and effort to write comprehensive and helpful reviews of the product, a couple of metres of fabric is a very modest reward for many hours of work for me. At this point in time I’m not paid to write by anyone.
Love Sewing magazine here in the UK includes a reader every month who sew up their own version of that month’s free gift pattern and then they feature in a professional photo shoot. I was lucky enough to be invited to do this nearly two years ago and it was great fun, if a little nerve-wracking to start with. You may know of other magazines which do this so why not email and offer yourself to them?! Another way of featuring in magazines is to try tagging them if you share photos of your makes (best if you’re using their free gift pattern or another item which was originally in their mag as they’ll be more interested) you might get used on their ‘reader makes’ pages-it’s always fun to see your face in a magazine and sometimes there’s a ’Star Maker’ prize too. Most magazines and pattern companies have a Facebook page as well as Instagram which are easy ways to share your photos, Twitter is much less about images so I tend not to use that. Make sure your photo is of a decent quality though-clean the lens, or the mirror, check the background-are there pants drying on the radiator behind you? You don’t need to be David Bailey or have a fancy camera but if it’s not a clear picture of your make they won’t use it. Again, the SewOver50 account gave lots of tips for taking successful photos using your phone and they are saved in Highlights.
Pattern testing is another area you can volunteer for and could be your opportunity to put your skills to good use. Keep an eye open for tester callouts on IG, or have a look at company websites for a sign-up list but bear in mind that you’ll almost certainly be doing this for purely altruistic reasons, almost no one pays or rewards testers in any way other than a free copy of the finished pattern after release. (This is a bit of a contentious area-should we be more adequately rewarded?- which I’m not going into here) You’ll probably provide your own fabric and donate your time and be helping small companies to improve their products. When I’ve done this in the past the better companies give you a set of questions which is helpful because you can direct your answers to specific areas they want to know about, plus add comments of your own. They should want to know things like ‘do the seams match’ or ‘are there notches missing’, ‘could the instructions be clearer or worded differently?’ I take pattern testing seriously and it can be frustrating and time-consuming when there are problems or errors, there are now rather a lot of inexperienced people releasing patterns which are ill-thought out and inaccurate. I’m more picky about volunteering now as I’m not keen on wasting my time, I get invited to help by some companies which is flattering. You’ll be more or less expected to ‘advertise’ the pattern when it gets released which is fine if you’re happy with what you’ve made, and the very small companies are usually very appreciative of this because they generally have little or no advertising budget so they rely on people like us making and sharing.
Finally, you could have a go at exactly what I’m doing now-blogging! I started to write here four years ago as a means to document what I was making more than anything and it’s diversified a bit because I also review exhibitions and books too, or places and events I’ve visited that have a sewing context. [The word ‘blogging’ or ‘blog’, if you didn’t know, comes from ‘web log’, a form of keeping an online diary.] I don’t have a massive following, or sponsors, like some but I know many people appreciate my plain speaking and honesty in my pattern reviews. Vlogging is a ’thing’ too but I’m not interested in that, I prefer to write and I’d bore myself (never mind you!) wittering on about my latest fabric haul or whatever. There are lots of places that ‘host’ blogs, I use WordPress for which I pay a modest monthly fee but there are many others, some free, some not. If you follow other bloggers, which providers do they use? Do some research to find the site that meets your needs, if you want more bells and whistles later on, can they be added? How much will it cost? You could just write a Word Doc and copy and paste it into a Facebook page. I have a Facebook page for Susan Young Sewing but I must confess I barely use it, I don’t find Fb as engaging as Instagram. Incidentally, The Fold Line has a useful Facebook forum which is where all the discussions take place, and you can sign up for their weekly newsletters which is a round up of all sorts of up-to-date sewing and dressmaking goings-on.
So, to sum up, there are a variety of ways we can continue to get our lovely faces featured so that we aren’t overlooked and the more of us that do it the harder it will be to ignore us! Judith will be sharing ideas and personal testimonies by other Sew Over 50 ‘activists’ during the coming days and weeks so keep a look out for them. If you’ve got a story you want to share with us make sure you use the @SewOver50 tag so that it gets seen [although with our growing numbers this is getting harder so DM if it’s really important] Let’s keep plugging away together, older women have wider choices and opportunities than ever before and it’s so much better if we can endeavour to support each other in reminding the wider world that we’re here and we aren’t going to go away quietly.
I hope we can continue to inspire, support and encourage one another using SewOver50 as our touchstone because we’re bloody brilliant!!
Until next time,